Tuesday, April 15, 2014

Posted On April 15, 2014 by Team iCynosure.

Sometimes I wonder what it takes to make the transition from one work arena into another, especially after spending a considerable number of years executing those responsibilities. The only answer I heard was 'PASSION'.  

And from none other than the most prolific, most successful and most versatile creative director of the fashion jewelry & accessories brand 'Youshine', Monika Pal Sood. 

Monika, a renowned fashion designer has extensive experience in the fashion industry and previously ran a successful apparel export business. At Youshine she brings her creative vision and her ability to forecast fashion trends. 

Speaking to her about her foray into the jewelry and accessory industry, I was mesmerized with her passion for the brand, her commitment to excel and above all her inspiration to create. 

Team iCynosure: Was Youshine always the next step after success in the fashion industry and the export business? 
Monika Pal Sood (MPS): I was always interested in fashion, so in that respect YOUSHINE was a natural choice. The export market was getting very crowded, so I decided to find a white space to fill in the Indian market. The retail space for Fashion Jewelry & Accessories in India was pretty disorganized, so I decided to enter.

Team iCynosure: Since the launch in 2009, how has Youshine evolved and achieved everything you envisioned for the brand? 
MPS: As with most start-ups, the beginning was very small and I was running the business form a spare room in our house. I opened the first store at a mall very close to where we live in Gurgaon. Once that worked out, I opened more stores in Delhi-NCR before going to other parts of the country. In mid-2010, Ashish - my husband - joined the the business to take over the Business Development, Finance and General Management functions while I focused myself of Product Design & Development.

Team iCynosure: Youshine has 'New Arrivals' every week. How do you manage the continuous design outflow?
MPS: This is by far the most exciting aspect of YOUSHINE. My team & I have a “passion for fashion” and always on the lookout for new fashion trends which we can incorporate into our designs. We plan up to six months in advance and there is a continuous flow of design initiatives we’re working on. It’s not easy, but very fulfilling for us.

Team iCynosure:: What sparks your inspiration? People, places, things or a mix of many?
MPS: I’m inspired by life in general and by life events in particular. Seasons, Festivals, Celebrations and joie de vivre inspire me and drive me to create everyday.

Team iCynosure: With the 'Shine On' mantra catching on, how do you look to maintain the consumer appetite even when leaving them carving for more?
MPS: We manufacture and offer limited quantities of each design. So, if the customer does’t buy a YOUSHINE product the first time she sees. she might not get it the future. That’s what keeps bringing our customers back to our stores and to our website.

Team iCynosure: As the creative director, how involved are you in the other aspects of the brand like production and branding? 
MPS: I’m totally involved with the designing and manufacturing processes. Our brand is managed by an agency, but the inputs to them come from Ashish, the team & myself.

Team iCynosure: Though every product would be close to your heart, which piece when designed gave you the most amazing feeling?
MPS: It’s tough to choose a favourite because I love every piece we put out there. These days, I have a fetish for Statement Earrings and Hair Accessories, so they are closest to my heart.

Team iCynosure: What are the five must haves from Youshine for this summer?
MPS: This Summer is all about Aztec Prints, Florals, Bright Colours, Head Piece Jewelry and Rhine Stone Bracelets.

Team iCynosure:: And finally what advice would you give young creatives looking to get into a similar business?
MPS: It’s an exciting space to be in. Stay close to your core and try to find a good partner who can manage the boring stuff!!

That conversation really inspires me to do something that I love, but wait a minute I do what I love. I BLOG and try to spread happiness. So here you go... A quick giveaway to own what you like from my favorite brand! 

1. Like iCynosure on Facebook.
2. Comment below with the links to Youshine accessories you want to flaunt this summer.
3. Share the contest on FB/Twitter/G+ tagging 5 friends, Youshine and iCynosure.

Winner will be chosen from a pool of participants from Facebook, Twitter and the Blog who will receive a INR 2000 voucher to shop on Youshine Accessories. Last Date: April 22th, 2014

Update: April 23rd, 2014. 
Congratulations to our Facebook participant, Beena Mathews (Jayshree B). Please email your details to to claim your Gift Voucher. Incase of any query, feel free to write to Enjoy and share your spoils with us.

Until another giveaway,
- Heena


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