Thursday, October 30, 2014

Posted On 10/30/2014 by Team iCynosure.

An experience where style is above the ordinary,
Where celebrated fashion and music are curated,
Where interactive technology transcends boundaries,
And style is decoded.



I spent yesterday evening in the company of India’s most celebrated, most majestic names in the field of excellence. Nothing short of stylish splendor, Mr. Raja Banerji, Assistant Vice President, Pernod Ricard India announced the 10th edition of the Blenders Pride Fashion Tour.



After ten glorious years the tour is an iconic fashion event in itself. This year the team has taken that unique step ahead and introduced a mélange of Music, Design and Technology to add an exceptional element to the event. At the preview yesterday, a spectacular evening at the Grand Hyatt the team created a sensorial spectacle that immersed the atmosphere with entertainment through dance, music and fashion. Every year the tour goes on to broaden the stage for amazing talent to provide a majestic accomplishable dream for the fashion conscious individuals.

iCynosure being a lifestyle blog, there were a few things that brought sparkles to our eyes… 


Decade Long Commitment
The tour celebrates 10 years of style, substance and excellence, and that I must say is great commitment and a super achievement as well. As Mr. Raja Banerji,Assistant Vice President, Pernod Ricard India emphasized during our quick chat that the tour over the years has evolved into this magnificent platform for showcasing elegance and glamour. Going much beyond fashion, the tour is all about style that brings together various facets of art-forms including literature, music, film and a lot more in the mix.

Fashion Tour as opposed to Fashion Week
Starting mid-November, Blenders Pride Fashion Tour, ebullient and scintillating, will travel to five Indian cities - Hyderabad, Gurgaon, Mumbai, Bengaluru and Kolkata. During the fashion shows the creative artists will mesmerize the audiences with their collections whilst some amazing music tracks by country musicians Ankur Tiwari, Ash & Ashvin, Boom Bay Central, Karsh Kale, MIDIval Pundits and Shaa’ir + Func. Adding a touch of intellect to the tour, specialists from various walks of life will unveil different facets of Style - celebrated author Chetan Bhagat, brilliant actor Boman Irani, ace cricketer Wasim Akram along with Irrfan Khan  will be the feature of each fashion shows, giving the audience a peek into their style statements.


Line-Up of Fashion’s Best
Some of the most acclaimed, sought-after names in fashion, music, literature and cinema unveiled the Blenders Pride Fashion Tour 2014 preview. We were given a glimpse into the creations of India’s best fashion gurus Abraham & Thakore, Gaurav Gupta, Little Shilpa, Namrata Joshipura, Neeta Lulla, Pankaj & Nidhi, Rocky S, Shivan & Narresh, Suneet Varma and Varun Bahl, that left us wanting for more. Chetan Bhagat, a man who needs no introduction along with actor par excellence Boman Irani, decoded style in their inimitable ways as they brought laughter, geekiness and fun onto the stage.

Funny Man Boman Irani
During the preview event, Indian film and theatre actor, voice artist and photographer, Boman Irani emphasized the co-relation between confidence and Style. From being a photographer to playing diverse acting roles, he has consistently challenged himself to do something different every time and do so well. On his association with the tour, he said “I am very proud and excited to be associated with Blenders Pride Fashion Tour 2014 as this is one platform which goes beyond fashion and has indeed revolutionized the definition of style for their audience.”


Little Shilpa and Gaurav Gupta
Both these powerhouses need no introduction. After her last outing in the Indian fashion segment, Little Shilpa is a name to be reckoned with. A quick chat with her after the preview has left me waiting for more from her sewing desk. With three unique concepts strung together with the versatility element, the collection is sure to hook onto the viewers.
What can one really say about Gaurav? All glamour and glitter with the Greek Goddess collection, he is all set to offer newer concepts of gowns and sari-gowns to the Indian fashionistas after mesmerizing and dressing international celebrities.

This year mark your calendars and make sure not to miss your city leg of the Blenders Pride Fashion Tour. Here's the tour details... 


See you at the Mumbai Leg of the tour... 
- Heena

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