Beauty

Saturday, March 18, 2017

Posted On March 18, 2017 by Team iCynosure.

Pepe Jeans Junior has become synonyms with #PrincessHeer’s wardrobe. Every time we head out to shop, she instantly chants the Pepe Jeans anthem. When the brand invited us to preview the Spring Summer 2017 collection last month, PrincessHeer practically #PepeWalkThisWay. 

The SS17 collection has bought back the Portobello Road to the stores with its eclectic style as a constant source of inspiration.The collection revolves around the gorgeous famed street, infused with attitude and a natural stage to sashay forward with an inhibited spirit. The neighbourhood is part of the act, witness to the length of the road, experiencing its mix of attitude and style. 

Summer freshness is captured in this collection, ideal to complement the colour palette for the Indian summers. The collected upped the game with the Blue Soul, Super Ego, Portobello, Viva Cuba and Only Play Collection not only for adults but similar styles adapted for the little ones as well. Both Heer and me, particularly loved the #50ShadesofBlue with sparks of corals and reds, and the Tropical prints, Pigment Dyes, Bleach Washes along with the Tie Dyes, Quirky Patchwork, Aztecs, IKats, Batik and Embroidery. The light fabrics, vibrant colours and unique styles were then a must that scream street style with a touch of swag. 

My favourite corner has to be the Junior section, where I found everything that would make it to my summer must-haves list for Heer. From beautiful dresses to basic tees to gorgeous skirts and tops were beautifully stacked on the racks and shelves in the store. So Heer went ahead and let loose to upgrade her #summer wardrobe.


 Look 1: Basic TShirt (Buy Here) with Tie-Dye White Shorts (Buy Here)

Look 2: Aztec Print Blue Top (Buy Here) with Peach Filigree Skirt (Buy Here)

I would highly recommend that you walk into the store today. 

In the meanwhile, with these two looks Heer is joining the #PepeWalkThisWay digital catwalk. You can be a part of the brand history, submit a still or moving image of you in your neighbourhood walking towards the camera with an attitude that screams "London W11th” and share it on social media with the hashtag #PepeWalkThisWay and follow the brand on Facebook and Twitter for updates.

Until next time,
- Heena

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