All along her professional career, Heena has specialised in brand styling and media initiatives for various brands. She has been the primary consultant for numerous branding initiatives including those with Indian Cricket Captain Saurav Ganguly, singing sensation Shail Hada and Bollywood Diva Shilpa Shetty. Currently, Heena works on styling projects for an Indian television show.
Before becoming a blogger-journalist, Heena spent ten years as a corporate communications manager for various organisations across sectors for JSW Group, Sanda Lifestyles, Goldshield Pharmaceuticals and Welingkar Institute. She created PR-Media campaigns, spearheaded the inhouse magazines and designed events.