ICynosure: B:kind Clothing

1 comments

My collaboration with B:kind Clothing has been a surprising one. After chancing upon the brand during one of my visits to the shopping centre; introducing the brand to you wonderful readers and styling their gorgeous sheer shirt-top on my trip to Kerala, I had an opportunity to speak with Vidhi Shah, the creative head behind the brand.

In Conversation With Vidhi Shah Of B:kind Clothing

A beautiful vivacious woman, full of fun and wit. Here are the highlights from our conversation.

iCynosure: Everyone has to start somewhere. Where and how did you start and what did you do?
Vidhi Shah: My first job was a basic one behind the scenes 'work experience' at the Lakme Fashion Week in 2006. In the year 2007, I started working with the family business M-Square Clothing that offers substantial fashion and branded products in the local market ensuring better value proposition. I started as a part-time designer and also helped with the marketing and distribution of the company.

iCynosure: How do you think your education has prepared you to work in fashion?
Vidhi Shah: Technical knowledge is very important and it is very important to have a good foundation in all aspects of the business. Education has helped with creating that foundation and prepared me not only to express my creativity through designs but also make B:kind a viable business.

iCynosure: What is it like working for yourself?
Vidhi Shah: It is great working for yourself. It is hard to switch off even after work and you are constantly inventing and researching. There are no working hours when you are an entrepreneur and I have signed up for it and I love it.

iCynosure: Who is your most influential fashion designer?
Vidhi Shah: I like to follow fashion brands as opposed to designers. I think they have a story to tell and have a very strong characters which they follow season after season. For e.g. Adolofo Dominguez is one of favourites.

iCynosure: What is the one thing you don’t like about fashion?
Vidhi Shah: Can't say there is anything I don’t like…I love fashion and I am in the business because of the passion I have for it.

iCynosure: How do you balance creativity with commerce?
Vidhi Shah: There are many things you can’t do when you are looking at the larger picture. It’s not always possible to just express yourself without understanding what your customer relate to. In the business conflict always arises between creativity and viability. B:kind is a brand all about keeping it creative yet practical and affordable.

iCynosure: What are the trends you don’t want to see anyone flaunt anymore?
Vidhi Shah: I have always disliked the stone wash and acid wash trend and don’t really want to see it...not designed..Not worn.

iCynosure: What’s the one thing about a design that would definitely catch your eye?
Vidhi Shah: What impresses me most about a design is its versatility and how it can be styled and worn in many different ways and how it looks different each time.

Rapid Fire:
Less or More: More
Massive Tote or Small Clutch: Massive Tote
Floral or Stripes: Floral
Peplums or Crop Tops: Crop Tops
Leather Jacket or Wool Overcoat: Leather Jacket
Treggings or Printed Pajama Pants: Treggings
Jewellery or Watch: Watch
Fashion or Style: Style

Vidhi has been so elated with the response she has received from readers at iCynosure. Stay tuned for a surprise.
~ Heena

No comments

3 comments

As soon as the Lakme Fashion Week concluded, some of you wonderful readers have been asking me about the collections and new designers/brands and my thoughts about them. I’ve been thinking about different ways to bring some of these fabulous brands and designers to you instead of just reporting about the collection on the ramp. After speaking to some readers and some amazing designers who we are collaborating with I’m going to bring these amazing fashion brands to you over a period.

First up is a brand that offers affordable fashion, extremely chic and yet easy on the pocket, B:kind.

Vidhi Shah, the creative head behind B:kind promises quality ensuring style, trend and affordability. The Autumn Winter 2014 Collection offers a variety of digital and concept prints through different techniques while Indigo is the colour for the season.

After her Masters in Fashion Communication and Marketing from Instituto Europeo Designo in Milan, Italy; Vidhi launched her own line of clothing B:kind in 2010. Over the last few years, the brand has branched out and is available on leading e-commerce websites. Speaking about her newest collection, Vidhi emphasized how they are reinventing the brand with every collection and working towards something for everyone, whatever the personal style.

The AW2014 collection has a gorgeous colour palette with lush bright hues in a range of materials, textures and cuts. From printed tops to graphic t-shirts to tunics b:kind is for the woman with a defined sense of style. I’ve taken a fancy to some amazing products especially the current fashion staple treggings and printed pyjama pants. Some pieces are laced with a hint of red adding some edge to the popular Black & White monotones. There is also some amazing florals and stripes that are sure to find a way into my shopping cart.

Here’s the brand lookbook.

Have you shopped from B:kind? Not as yet? Check the new collection on their website, like them on facebook for regular updates. Stay tuned for how I style some pieces from the collection next up.

Do you have a favorite piece from the collection? Let me know in the comments below..
~ Heena

1 comments

About Me

Follow Me

Most Loved Articles

Blog Archive

Labels

Gorgeous Readers

Facebook

Favorite Sites