Adding to the festive cheer, HomeShop18 and popular Bollywood star and successful entrepreneur, Shilpa Shetty Kundra joined hands to launch the SSK Line of designer sarees exclusively for HomeShop18 customers. For the first time ever, the icon of millions has launched her brand of sarees keeping it true to her style; the collection reflects her elegance and grace. The carefully crafted range will be available at an affordable price starting from Rs.1999/- exclusively on HomeShop18’s TV, web and mobile platforms.
The SSK collection will add the desired style quotient to every special occasion with its embellishments of sequins, crystal work and zari embroidery and carefully chosen fabrics like chiffon and georgette.
The collection offers the HomeShop18’s customers a premium collection at an affordable price point and supreme quality. Through the partnership, HomeShop18 looks to revolutionise the shopping accessibility to designer wear for all women across India thereby growing the saree category by over 50%.
Shilpa Shetty Kundra feels that the saree is one of the most popular and versatile attire, making one look glamorous and dignified at the same time. For this collaboration Shilpa expressed her immense joy at experimenting with unique styles to suit different tastes, keeping the essence and Indian ethos in mind. However, she mentions working on light fabrics and embellishments enhancing the richness of the garment giving it a modern twist, whilst keeping it budget friendly.
Sarees form a major chunk of the lifestyle range at HomeShop18 where most of the trend is catching up smaller cities for a premium brand. With an increase in disposable income and media penetration, aspirations are rising and consumers are demanding exclusive ranges at affordable price points. To tap into this emerging consumer trend HomeShop18 has launched the SSK designer line by Shilpa who has an appeal amongst both the classes and the masses.
HomeShop18 with its strong logistics and warehouse network coupled with home delivery to over 3000 cities is all geared to bring in the Diwali cheer for their customers. The SSK line of the eclectic collection of trendy designs and ethnic weaves is truly a must-have for everyone. So don’t forget to tune into the channel and book your orders immediately while the show is being aired on October 11, 2014, at 12:00 noon.
I’m going to be watching live, are you?
~ Heena
