iCynosure.in is an Indian Fashion and Luxury Lifestyle blog that talks about Fashion, Beauty, Travel, Technology and Parenting. A team of creative contributors articulate thoughts that give our readers perspectives and opinions. Ranked as one of the Top Indian Fashion and Lifestyle Blogs in 2015 and 2017, iCynosure.in looks to bring more products and brands to our readers.



Sunday, September 01, 2019

Posted On September 01, 2019 by Team iCynosure.

Reading has been an integral part of my life, and the one thing that I always wanted to pass on to my kids. Luckily when Heer was little I developed a habit of reading bedtime stories to her and she quickly took a shine to it. Soon I realised she was actively participating in the reading sessions, not by reading herself but by asking about certain words, meaning and also likely scenarios that could happen next. And with this, each of our reading sessions became more and more interesting. 

As she grew her love for stories, curiosity for characters and ability to read took her from being a listener to a reader. Every once in a while she would want to get new books and soon a little library was created. After a year or so of random buying, we set up an amazon account for her to surf and pick 2-3 books she wanted each month.

This month she has been extremely tied up with her school projects and wasn’t able to pick any new books. As luck was on our side she received an author copy of a charming picture book about a little girl who has a big secret. It’s a story about the girl’s pet elephant, that no one knows about. However, the challenge for her is to keep it hidden in her room, and the big question that looms before her is whether she will be able to hide him for long? 

My Blue Elephant is a gorgeous book by Vidya Varadarajan, with beautiful rich illustrations by Zainab Tambawalla, published by Scholastic. 

When Heer read the story for the first time, I was awestruck with the creativity of the storyline, especially how the little girl takes the reader through this unrealistic yet real journey with her not-so-little pet, within the tiny walls of her bedroom. My Blue Elephant is a delightful pacy read, enabling the reader to fully engage with the heart-warming story. The simplicity in the narrative makes it interesting to comprehend while the rhythmic balance makes it easy to remember. The usual recall value of a children’s picture book is the illustrations, however, with ‘My Blue Elephant’ the rhymes are what will remind you of the flow of the story. My Blue Elephant makes for a perfect bedtime tale and you won’t want to put it down even at the end. 

My Blue Elephant is a book that stimulates a child’s thoughts through a story. What do you think happened with the pet elephant in the end? Do you think the little girl’s mother found out her secret? To know get your copy from Amazon India here

Until next time,
~ Heena

Friday, August 16, 2019

Posted On August 16, 2019 by Team iCynosure.

I took a shine to boots when I studied in London, and the weather did help me embrace the new shoe variant whole-heartedly. I picked boots in a variety of summer-spring-winter friendly styles and even mixed colours that added magic to my outfits. I soon realised that styling boots could sometimes be very tricky, either it can amp the style three-fold or drop the look into the ditch to win a Razzie Award in fashion. Of course, I experimented and smoothly sailed through my boot looks while hitting the jackpot quite a few times. And since I don’t want any of you gorgeous girlies to go wrong, especially with styling boots in India, here is a quick boot guide to inspire you to wear boots throughout the year without looking overdressed or trying too hard. 

So let's get onto a cheat sheet about the types of boots:
Ankle Boots
I started my boots journey with a pair of ankle boots, which are a must style. They are classic and timeless and can be styled for a date night or when hanging out with friends or even at work. My first ankle boots were Chelsea boots that were slim and simple neutral boots.
Mid-Calf Boots
Just as the name suggests, these boots end mid-calf and are actually the least favourite style for me as they make me look frumpy. However, if you do want to get a pair, the best bet would be cowboy boots in a fun colour with some stylish accent. 
Knee Boots
My favourite boots are a pair of knee-high boots that are stylish and sexy at the same time. They are easy to style, accentuate any outfit and are easy to go from day-to-night. I have a pair, each in low and sky-high classic heels and also a fun pair in block heels. 

Next up are the best outfit permutations for your boots: 
With Jeans: 
The easiest way to style boots is skinny jeans tucked into them. Go casual with an oversized tee, or go formal with a blazer, or party-ready with a blouse. 
With Dresses: 
The trick to styling boots with a dress is to contrast the lengths. Pair ankle-length boots with a maxi or midi dress, mid-calf boots with a midi dress and knee boots with a mini dress. 
With Shorts or Skirts: 
Again the trick that works for a dress works for shorts and skirts. However, if you want to experiment, try pairing knee-high boots with a midi skirt or a wrap skirt. 

And finally, simple yet crucial tips for picking your boots:
⟡ Just like any shoes, the fit is the most important, choose comfort over style
⟡ For the first pair, buy offline so you can walk in 2-3 sizes, before deciding
⟡ Pick leather or fabric depending upon the climate and prevailing weather
⟡ Don’t forget the socks to match your boots, preferably in the same colour

Now you know most of all that you should about boots, so quick go and get yours today. Also, let me know in the comments, which are your favourite styles and why. 

Until next time,
~ Heena

Posted On August 16, 2019 by Team iCynosure.

When parenthood comes knocking at your door, you think you are prepared, but trust me no one is. When I was expecting Heer, I listened to a lot of advice; imagined, and organized, what I thought I would need. But as soon as she arrived, not only did a period of trial and error start, but also a huge learning curve ensured. One thing I learned very quickly was that a baby goes through numerous diapers daily, and a new mom needs more than just the diapers for all the diapering that happens. 

While diapers remain at the center of this activity :), the other essentials for healthy and safe diapering sessions include natural water wipes, diaper rash cream, and most importantly, a changing mat. Most first-time moms may not realize how a dedicated hygiene kit for diapering makes their lives so much easier. But over a few weeks when they do realize it, they find that it's quite difficult to choose the right products for their quintessential baby hygiene kit. It happened to me too. When I was diapering Heer, I experimented with a lot of products, and found the whole process of searching, using, and experimenting to be quite overwhelming. 

However, today, being a seasoned mom, I was quite well-prepared when Rajveer arrived and knew exactly what to pick. The catch for me was to choose between reusable and disposable products. Because I knew that my little man would need a minimum of 10 diaper changes a day, and I needed to give myself time to recover from a second C-section delivery, I decided to use disposable diapers and disposable changing mats that would make my diaper duty a little less smelly, shitty, and tedious.

And with a zillion brands on the market, I continued to use my personal #MomUsedAndApproved #SuperMatsForSuperMoms disposable Teddyy Changing Mats because of its 3 product features and I want to share them with you. Here they are: 

Waterproof Protection
Nothing is more uncomfortable for a baby than a wet surface. So the Teddyy Changing Mats make sure that they remain dry and give the utmost comfort to my baby with their super absorbent top layer, which is soft and spongy and has a criss-cross design which stops leakages. It also has a waterproof back sheet which prevents the mats from getting wet. And it also keeps allergies and infection at bay with its anti-bacterial and hypoallergenic core. Using this mat assured me that the baby will always remain dry and clean, allergy-free and happy. 

Multiuse Function 
The general perception is that changing mats are used for diapering only. But, Teddyy Changing Mats can be used as an additional protective cushioning on the seat while laying the baby or while travelling, as a wrap while holding the baby and even while massaging the baby. 

Safety and Certification
I believe that safety and quality are of the utmost importance when picking a baby care product and this holds true for diapering products too. Since I use Teddyy Changing Mats practically 24/7, I did check if the product met the mandatory disposable hygiene products certification. I’m glad that the brand meets both the ISO 9001:2015 and CE Certifications that not only make the product healthy and environmentally safe but also make me secure about my choice.

Since the time I started using Teddyy Changing Mats, I’ve also started giving RV diaper-free hours, and it has worked wonders for him. Of course, I dispose the mats I use during the diaper-free hours immediately, while I use the mats in his bed and stroller for a few days.

As a second-time mom, I have used products from Teddyy with renewed gusto and would recommend all new moms to give it a shot too.

Until next time, 
~ Heena

Wednesday, August 14, 2019

Posted On August 14, 2019 by Team iCynosure.

We’ve noticed that most people tend to stick to one place when they plan their holidays, almost cramping to do a lot of things in a single place, one that they are to visit, not wanting to venture out. This is especially true if there are kids and parents in the travelling troupe. Yes, we are guilty of this since most of our holidays are with our parents and our kids. But, soon we realised that we were missing out on a lot of surrounding places that are travel-worthy as we never made multiple-location itineraries. However, it all is going to change for our upcoming holiday to Shimla.

For the uninitiated, Shimla - the Queen of Hills, is fondly known for its gorgeous landscape, colonial architecture and historical sites. The weather throughout the year is enjoyable enough to draw in numerous tourists, and more so during the winters when the city is covered in gorgeous layers of snow. A stay in the city isn’t complete without a stroll down the Mall road, a trek to the Ridge, and ride on the Toy Train. 

However, in Shimla don't get stuck in the rut within the city, and venture out to visit some of the best weekend getaways from Shimla to add more dimension to your trip. We have been researching over the last few days and come up with numerous destination around Shimla within a distance of 10 to 25 kilometres that can be easily accessed by a local taxi. We have zeroed in on these must-visit places and added them to our itinerary.
At 13 kilometres from Shimla, Mashobra is a huge expanse of lush pine, oak and apple orchards covering beautiful hills which is accentuated with a picturesque stream gushing through the valley. It is a relatively untouched place, with very few tourists but flocked with travellers who love fresh natural surroundings in the lap of serenity. When in Mashobra do not leave without a visit to the Mahasu Peak and the Reserve Forest Sanctuary.
At a mere 18 kilometres from Shimla, is Kufri - the most scintillating ‘lake’ place that is like a soothing breeze in the summers and an iced blanket in the winters. Kufri boasts of majestic panoramic views apart from the world-famous trekking and hiking trails. Though one would see many adventure-seekers interested in skiing especially in the winters, Kufri is a much sought-after family place for its Himalayan Nature Park and Fun World.
The best surprise, just 21 kilometres from Shimla is Fagu, a quaint little town laden with refreshing green fields that offer a perfect sanctuary for peace and quiet. The picturesque countryside is dotted with a cluster of villages, fruit gardens and terraced fields, making it the perfect escape for a romantic day. Fagu, literally translated as ‘fog’ offers amazing experiences within the Reserve Forest Sanctuary, the Water Catchment Sanctuary and the Old Gurkha Fort.

Do you know of any other places that would interest us around Shimla, without having too much distance to be covered to reach it? If so do recommend in the comments below and should we happen to add that destination to our trip, be sure we shall bring back a local souvenir for you. 

Until next time,
~ Heena

Sunday, August 11, 2019

Posted On August 11, 2019 by Team iCynosure.

As a mother, my most natural instinct is to nurture and protect my little Rajveer against anything and everything. But sometimes to protect him I have to endure some pain, the pain of seeing him being vaccinated. At each of his vaccination appointments for the last eight months, my heart has been torn apart at his little cries, but I’m strong enough to endure it for his healthy growth and development.

Rajveer is due for his next vaccination; the MMR vaccine in two weeks, as per the immunisation schedule set by Government of India. The MMR vaccine is a crucial vaccine in the immunisation calendar, which protects children against three diseases namely measles, mumps, and rubella. The Indian Academy of Pediatrics (IAP) recommends the MMR vaccine in two doses, starting with the first dose at 9 months of age, and the second dose at 4 years of age. As I booked the next appointment for Rajveer, his paediatrician recommended the Meningococcal Conjugate Vaccine, the first vaccine approved for primary and booster vaccination for meningococcal or bacterial meningitis.

As I wasn’t aware of meningitis, I asked quite a few questions about the condition and the vaccination. The first thing that shocked me about meningitis is that it is a rare but potentially life-threatening bacterial infection that causes inflammation of the membranes surrounding the brain and the spinal cord. 

The conversation left me wondering, and so I spoke to a few healthcare professionals and decided to share some relevant information, and arm parents to make informed decisions about the vaccination. 

About the Disease
Meningitis is either a bacterial or viral infection, which may seem pretty straightforward, however, in spite of significant medical advancement, the infection is difficult to detect. Though viral meningitis is usually mild and often clears by itself without the need for medical intervention, it is bacterial meningitis which is riskier and worsens within hours causing long term disabilities and sometimes death.

Risk Profile
The condition does not affect any particular person, it can affect anyone of any age, at any time and at any place. However, children below the age of 2 years are most at risk.

Visible Symptoms
The symptoms are similar to that of flu; like high temperature, loss of appetite, nausea, and vomiting. But, if these symptoms are accompanied by severe headaches, discomfort in bright lights, joint pain, and a stiff neck; a diagnosis is imperative.

Scientific Diagnosis
The condition is most commonly diagnosed by a blood test, an X-ray or a CT scan to gauge the severity, however, in some cases, a spinal tap or lumbar puncture is done to check the cerebrospinal fluid for the Neisseria bacteria.

Treatment Path
If detected, the condition is treated immediately with multiple intravenous antibiotics and sometimes corticosteroids to help reduce the risk of complications, like brain swelling and seizures until the exact cause of meningitis is diagnosed. Once the cause is determined, a pre-set line of treatment is followed.

Preventive Measures
Since the root cause of meningitis is a viral or bacterial infection, practising good hygiene and care is the first step to prevention. Another crucial step is immunisation, which ensures inoculation against various types of acute bacterial meningitis. In India, the meningococcal conjugate vaccine ‘Menactra by Sanofi Pasteur’ is advised to be administered first at 9 months and next at 2 years. Menactra protects against three types of acute bacterial meningitis, ensuring protection and prevention at the same time. 

Most parents may say, oh, it's just another vaccine, but here are some fast facts about Meningitis that will help make your decision:

⟡ Children and adults are both likely to develop bacterial meningitis
⟡ 1 in 5 cases of bacterial meningitis end with serious complications
⟡ Bacterial meningitis causes around 170,000 deaths globally every year
⟡ In spite of prompt diagnosis and treatment, 10% of patients die within 24-48 hours
⟡ Even after treatment, survivors live with permanent damage and need ongoing treatment 
⟡ Most people have no knowledge about the condition, the causes, the symptoms, and the prevention

Knowing about meningitis helped me be a proactive parent who won’t take the tiniest risk.  You too can be that parent, the one who makes an informed choice between life, death and life-long disability. 

Stay Healthy, Stay Happy,
~ Heena

The views expressed in the blog content are independent and unbiased views of solely the blogger. This is a part of the public awareness initiative on meningitis supported by Sanofi Pasteur India. Sanofi Pasteur bears no responsibility for the content of the blog. One should consult their healthcare provider for any health-related information.
This article is meant to help create awareness and spread knowledge. Any decision regarding your health and child's health should be done after consultation with your doctor. Read my full disclosure here. While all efforts are made to keep articles updated, the speed of research in these fields mean the information often may change when more research knowledge is available. iCynosure Lifestyles or the authors should be in no way held responsible in that case.

Sunday, August 04, 2019

Posted On August 04, 2019 by Team iCynosure.

Every woman shares a very unique relationship with her handbag and that includes me as well. Dearest husband remains astonished every time I walk into a store and head straight for the bag section, and even sometimes after a considerable time I return with absolutely nothing. I can say for sure that men do not understand the bond between a girl and her handbag. 

However now with two kids, I no longer have the luxury of strolling through retail stores for my handbags and so my next best friend is an online store called Baginning that defines itself as: 

One Shop, A Group of Dreamers.
On the Way to Lastest Trending,
On the Way to Best Lady bags Shopping Experience,
And on the way to Be Ourselves.
It's for fashion lovers, It's Baginning! 

Tha'ts so me, my handbags are an extension of my personality, my world on the move and so I’m very choosy about picking my handbags because I look for quality, refinement and understated elegance. Here are a few pieces I've just ordered to celebrate my birthday month!
Tote Bag 
I've first picked this super spacious rose genuine leather tote bag for the amount of room it will have to stuff things that I need when travelling with the kids. Also if one of the very few tote bags that I've seen with a zipper, making it perfect.
Laptop Bag
My next pick is a perfect compliment to all my work needs, a green chic laptop bag with a structured body that is as wide at the base, as the top. A perfect companion, absolutely complimentary to my formal wear yet a colour that stands out on its own.
My last pick is one of the amazing fashion backpacks that is perfect for a night out with my girls. Sparkly and shiny this is a must have to rock every party look, be it a night club, a beach or a house party. And it can easily be a bag Heer and I can share. 

And now for some important features of Baginning: 
Online Payments, including Paypal, credit card
Free Worldwide Shipping with express 2-4 days shipping time
Hassle Free Returns if you are not satisfied with our product.
Dedicated Support for any inquiry, order issue, quality complain and more

Have you heard about this online shop? Seen the amazing pieces? Let me know in a comment below which is the one handbag you must-have from them.

Until next time,
~ Heena

Tuesday, July 23, 2019

Posted On July 23, 2019 by Team iCynosure.

She helped you make the best of your big day and she deserves a little more than a simple thank-you, - a thoughtful present never hurts. After making the most shopping at BMBridal, loosen the purse strings and thank your bestie with one of the amazing gifts that won’t burn a hole in your pocket but will definitely be reused much after the wedding celebrations have concluded.
An Amazing Bridesmaid Dress: With mismatched bridesmaid dresses making their presence felt in the wedding circuit, pick dresses that suit individual personalities of your bridesmaid so they can wear them at some party or another celebration in the future. You can pick bridesmaid dresses under $100 that will ensure a quality for the price.

A Beautiful Little Bauble: Who doesn’t like a little bit of bling? Mark the occasion with a beautiful pair of earrings for your girl gang, or a pearl drop pendant. Trust me she will be the happiest and will wear her piece of bauble with love and pride.

A Linen & Silk Lingerie Bag: Just like you, she needs a handy bag to house her unmentionables. Pick a simple yet essential two compartments lingerie bag to separate clean from dirty, with a pouch section for dried lavender to keep everything smelling nice and fresh.

A Simple Emotional Frame: Sometimes the best way to say thank you is to keep it simple and truthful. With a Card Frame remind her, how she is the zig to your zag, and it will tug on her heartstrings.

A Set of Scented Candle: Keep the good vibes rolling with a set of luxurious candles, adding a personal message, making each a deliciously scented thank you from you to your girls.

Thursday, July 18, 2019

Posted On July 18, 2019 by Team iCynosure.

So it has been forever since you planned your entire wedding in your head, from the venue to the guest list to the delicacies and the dress. And now as the day nears you have started the actual preparations, but as you, near the task of picking the bridesmaid dresses you don’t know what to do. One of the most crucial aspects to look into while picking your bridesmaid’s dresses is the right hue that won’t overshadow you on your big day nor will be a dampener to the entire look. 

Here are the colours you can choose from and what the colour would say about the bride:

Champagne or Gold: As a bride you want your besties to have an exceptional day as you walk down the aisle. The colours champagne and gold speak luxury, confidence and elegance.

Pink: As a bride you want to relive the childhood innocence with your friends one last time before starting a brand new life. The varied hues of light pink speaks of girls fun and carefreeness.

Lavender: As a bride you want to have a laid back approach during the very necessary wedding chaos. The colour lavender speaks about the rustic vibe of a field or a barn you want translated into the wedding.

Taupe: As a bride you want sophistication in every thing about your wedding making it modern and clean. The colour taupe speaks about inclusion of your besties in the perfect setting.

Blue: As a bride you want your girl gang to feel like royalty, beautiful and appreciated for being there for you. The colour blue speaks to the enthusiastic and spirited, and adds a hint of glam drama. 

So no matter what hue you pick for your girl gang, pick it from BM dresses, and make sure you ask yourself these important questions when shopping for bridesmaid dresses.

Monday, July 15, 2019

Posted On July 15, 2019 by Team iCynosure.

One of the most special things about a wedding is asking a close friend or a relative to play an important part in the wedding. I’ve been a bridesmaid for 3 weddings and trust me it is one of the best feelings helping the bride-to-be to plan one of the most important days of her life. However, when it came to my wedding it took me a while to figure out what exactly to do and to entrust my besties with tiny details. And it also took me a while to actually figure out shopping for my bridesmaid dresses, with a huge debate on whether to get short bridesmaid dresses or long ones.

In all the three weddings I was a bridesmaid, we did go back and forth about the length of the dress and the final decision rested depended on the season, location and theme of the wedding. So after a lot of discussions with my family and friends, I picked short bridesmaid dresses for my wedding from BMbridal, however, you can make some informed decisions with the pros and cons of each type I scribbled below:

Long Bridesmaid Dresses
~ A more elegant option, especially for formal weddings and black-tie affairs.
~ A popular choice for all body types, except very short girls.
~ A style that covers the feet hence can save on the footwear expenses.

Short Bridesmaid Dresses:
~ A more fun option, especially for informal and intimate gatherings. 
~ A popular choice for all body types, fun and sweet.
~ A style that allows flaunting beautifully coordinated footwear.

And if you are still undecided, let your bridesmaid pick for themselves as mismatched bridesmaid dresses are also gaining a lot of popularity these days. However with mismatched bridesmaid dresses, ensure that you already have two or three hues you know you’ll be using in the wedding, and work from there.

Thursday, June 27, 2019

Posted On June 27, 2019 by Team iCynosure.

10 Things You Must Have While Travelling To Thailand

Thailand has evolved to become one of South East Asia’s most popular tourist destinations. Whether it’s the beautiful white sand beaches, thrilling water sports, an array of shopping options or its exciting nightlife and cheap travel possibilities; it seems like Thailand is suited for just about anyone from solo back-packers and couples to families and friend circles. 

Now, whether you’re travelling there for a quick time off, family holiday or a solo adventure trip; we guide you through the ten things you must take with you during your trip to Thailand:

Sturdy Backpack
Whether you’re going on a backpacking trip or not, you will still need a sturdy backpack that you can use on your trips to the temple, hiking trails, island hopping or even just when you’re going by to the nearest beach!

Travel Insurance for Thailand
You probably never think about this, until it’s mandatory. However, it may just be one of the most important things you’ll need during your trip. One of the most cost-effective ones in the market includes the digital insurance company, Digit Insurance. For example, for a 7-10 days trip, it would cost you less than Rs 500 to insure yourself against all unforeseen and unfortunate circumstances that could arise during your trip. This broadly includes:

~ Cover for any loss of belongings that may happen, including loss of passport. Unfortunately, Thailand is home to many scams that could lead to loss of money or belongings. 
~ If you fall sick during your trip, the travel insurance will cover all medical expenses and emergencies. 
~ Minor mishaps like flight delays, delay of check-in luggage and baggage loss too are covered as part of Digit’s travel insurance policy.  
~ Coverage for Adventure Sports such as snorkelling, scuba diving, zip-lining, etc; as long as you’re not going in for a long-term course or the like. 
~ Other unplanned situations such as trip abandonment, political unrest, legal bail and bond, etc. would be covered as well.

Always go for online travel insurance that is easy to claim and access. Additionally, we also recommend you carry copies of your passport; you may need it at some places and it’s just safer to carry copies during your day trips instead of carrying your passport everywhere!

Slip-On Shoes
Two of the most common places to be at in Thailand are the beaches and the temples. What’s common between the two, is that you’ll need to keep taking off your shoes while visiting them. Therefore, it’s necessary you carry a good pair of slip-on shoes or slippers you can use while moving around the many beaches and temples. 

Mosquito Repellent & Sunscreen

You’ve probably already heard this before and it’s true, you’re going to need mosquito repellent during your time there! Whether it’s at your hotel, the beach or while you’re just meandering around town, it’s always better to be protected against bites that may only ruin your little holiday.

Beach Essentials

If you’re visiting Thailand, you just cannot miss the beaches! After all, that’s the highlight of it all. Beautiful white sand beaches and the quaint blue waters; Thailand is home to some of the most beautiful beaches and you want to make sure you make the most out of it! So, make sure you have all your beach essentials in place. Right from the right swimwear, water gear, hats and sunglasses to your beach towels, sunscreen, and beach slippers. 


Rain & Waterproof Gear

Depending on what part of the year to plan on visiting Thailand, there can be occasional light showers even in the driest of weathers. Therefore, make sure you carry an emergency raincoat or umbrella, and some waterproof gear for your gadgets (works even when you want to capture your water sports!) 


Basic Medical Kit

This is a must for all your travels, no matter where you’re going! You never know when you might just need it. Moreover, with all the street food and water activities in Thailand, you can be prone to minor illnesses like a common cold, cough, sea sickness, etc. Therefore, it’s always better to be prepared and carry a handy medical kit that includes basic painkillers, Band-Aids and medicines for the common cold, headache and sea-sickness.

Thailand Power Adapter & Portable Charger

While you might just find this at the airport or the local Thailand stores, you may end up paying more than it’s worth. So, it’s always recommended you carry the required adapter and converter beforehand. Additionally, a portable charger can come handy as you’re mostly going to be spending your time outside and the last thing you want is a dead phone! 

Forex Card
The one thing that will drive most of your time in Thailand. While you may already have cash in hand or, your credit/debit card...the advantage of a Forex card is that you can withdraw or use your car for expenses in the local currency itself. This way you save up on the exchange rate and extra international charges! 


This may sound a little cliché, and you are probably like “what’s google for?”, it’s always nicer to have a guidebook while you’re travelling to a new place. Moreover, you won’t really have access to the internet all the time. So, before you travel- get a guidebook you like and let it help you make some beautiful memories on your trip to Thailand.

Thursday, June 20, 2019

Posted On June 20, 2019 by Team iCynosure.

Today, the millennial consumer wants complete control over the products he purchases as he is armed with a fearless purchasing power that no previous generations enjoyed. With the power, he has set his demands and the one that he strives for is customised products which allows him to put her individuality on his things. Be it handbags, clothes, or shoes; the millennials want everything stamped with their uniqueness. 

Even though jewellery has always been considered a personalised purchase, a bespoke commodity, over the years it has lost its value due to mass production and set design patterns. The swelling product lines offered affordability that previous generations loved. The very concept custom-made pieces violated, and thus long gone were the days of interchangeable elements, multiple wearability, and at best consumers engraved pieces with a little personal symbol or message to call it customised. 

However, with the new dawn, consumers are no longer afraid to demand what they want and willing to pay a price for it. This has enabled the personalised jewellery category to re-evolve, creating an ‘emotional connection’ to every piece designed. The easiest way to create this memory is to get name necklace for a loved one, which is unique yet not very complex to achieve. Personally, I love custom made jewellery from earrings to rings and necklaces, for good reasons, and I'm sure most of you will agree with me on this. 

A customised piece allows a wearer to use interchangeable elements like beads, charms, rings, etc to create a style that resonates with them. Even though the elements are usually manufactured on a large scale, no two individuals will use a similar combination to design a piece of jewellery, thus rest assured no two pieces will ever look the same and so the purchaser will always have a winner at hand.

A customised piece also allows the purchaser to add unique features to the piece such as name engraving, personal message, fingerprint, photograph or even DNA, that ties it forever to the wearer. Many brands these days also offer breastmilk jewellery, blood jewellery, placenta jewellery and much more, to make an occasion memorable and forever lasting.

A customised piece always involves a lot of thought, discussion and insights; which gives a clear background into a purchaser's character. A lot many people are involved from start to finish, checking options, looking at ideas from the new arrivals, and more; especially if they are looking to purchase star sign and birthstone jewellery.

A customised piece gives complete control of the buying process to the purchaser. Not only is the person involved in buying, but also the selection of materials, shape and size of gemstones and above all the time duration and final cost. For example to get name necklace 1034 the purchaser will select fonts, discuss placement of a gemstone, deliberate the combinations depending on the total cost, etc. 

Subconscious everyone wants to own things that actually matter, and thus personalised jewellery is becoming popular and meaningful as love and precious memories never go out of fashion.