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Triumph, one of the world’s largest intimate apparel companies announced the launch of its new TriactionTM Sports Bra collection. In collaboration with much reputed F2 Fitness, Bandra; the brand hosted an exhilarating fitness session where participants got an exclusive preview and chance to try out the new collection. 

Triumph Triaction Bra Launch

Present at the event were Mrs. Jennifer Kapasi, Head of Operations, Triumph International (India) who kicked off the event with an introduction about how to ‘Find the One’ sports bra that matches your body type and fitness goals. Next, F2 Fitness co-founders Farah Vohra and Neville Almeida amped up the energy levels by giving the participants a glimpse into their internationally certified Les MillsTM classes.

F2 Fitness simplifies the process of “Getting Fit and Remaining Fit” and offering personalized and effective training programs combined with nutrition guidelines to help achieve one’s fitness goals.

Triumph Triaction Bra Launch

Highlighting the new TriactionTM Sports Collection Jennifer Kapasi explained “It comes in superb fit and energizing colours and is a definite ‘must have’ for every woman who enjoys fitness. Specially designed for women in motion, the racer back style brings added stability and support, freedom to move and a hot look that will get pulses racing. A true add-on feature is its moisture-absorbent mesh fabric at the back that provides a dry feel to the wearer!”

With this new collection, Triumph has expanded its existing range comprising sports bras that are perfect for yoga, gym, cycling, boxing or whenever you want to activate your body. With a reputation for excellent fit and superb comfort, combined with trendy designs, TriactionTM sports bras are the ideal fitness accessory for active women.

Triumph Triaction Bra Launch

Find the One that moves with you at Triumph! Available at select large format stores, multi brand outlets and leading online portals in sizes M to XXL in colours Black, Neon Green and Neon Orange. Priced at INR 1,699/- the TriactionTM Sports Bra is a must-have for all active women to work out. 
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Triumph unveiled its new brand identity with a beautiful gorgeous logo emphasising femininity and empathy at Grandmamas Café, Lower Parel. The brand has made waves with its exceptional craftsmanship in lingerie making for women since 1886. 


At the launch were Femina Miss India finalists, Mrs. Jennifer Kapasi, Head of Operations of Triumph International in India and Mr. Shalindra Fernando, General Manager of Triumph International (India and Sri Lanka). With Triumph tying up with Femina Miss India as the confidence partners, the new logo was unveiled in the presence of the Miss India aspirants. 


Mr. Shalindra Fernando spoke at length about the vision of the company emphasising the future with a walk down the company's past. The maker of lingerie since 1886 with a reputation for providing outstanding quality and exceptional craftsmanship with a reference to their heritage. Communicating the strength of the brand’s heritage in combination with its progressive personality, the beautiful new logo conjures up everything the brand stands for and where it is headed.  

Mrs. Jennifer Kapasi spoke about the brand passionately. She emphasised saying, "Sensual without being overtly sexy, feminine, informal and warm with inner drive and strength, our realigned look is rooted in craft, and multifaceted to reflect our extensive range of products for various occasions. Emphasizing femininity and empathy, our new logo is influenced by vernacular German handwriting of the 18th century and our logos from the mid-20th century. The flowing and looped bespoke lettering balances warmth, femininity, fluidity and strength. We believe that our latest promotional photography truly catches each element of our brand personality as we speak woman to woman, capturing realistic aspirations and moments in her life."

During the event we had a change to catch up with Jennifer and asked her two-must have products from the brand and here is what she said... 
At the launch of @triumphlingerie new logo, we caught up with #JenniferKapasi and asked her about two products from the lingerie brand @triumph_india every woman must own.... #TheNewTriumphxFMI #TriumphIndia #LingerieExperts #TheNewTriumph
A video posted by Heena Shah-Dhedhi (@heenadhedhi) on Apr 18, 2016 at 10:06am PDT

As an iconic global lingerie brand, Triumph has upgraded its image to really stand out in the competitive intimate apparel market, making the brand more enticing for the consumer. Looking to the future, we see Triumph leading the way with even more innovation, beautiful design and perfectly fitting garments. 

Get shopping now, 
- Heena 
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Hey, my name is Heena and I'm a Mumbai based blogger, influencer and content creator.

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