iCynosure.in is an Indian Fashion and Luxury Lifestyle blog that talks about Fashion, Beauty, Travel, Technology and Parenting. A team of creative contributors articulate thoughts that give our readers perspectives and opinions. Ranked as one of the Top Indian Fashion and Lifestyle Blogs in 2015 and 2017, iCynosure.in looks to bring more products and brands to our readers.

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Wednesday, October 17, 2018

Posted On October 17, 2018 by Team iCynosure.

In India, entertainment means only two things - Cricket and Cinema. Indian cinema dates all the way back to 1913 with the silent film Raja Harishchandra, the first-ever Indian feature film produced by Dadasaheb Phalke. Over the past hundred years, numerous facets of Indian cinema have evolved and how. The largest and most evident transformation in films have been that for the heroine, the lead actress has gone from feeble to fabulous and fearless. In early cinema, the heroine was restricted to being a perfect woman, who never looked beyond her family especially her husband and was restricted to the home and kitchen. However, today the leading actresses are playing complex challenging roles to reflect the woman of today. 

One such actress who is taking risks with her roles is Kareena Kapoor Khan who entered the industry when she was just 20 years old. She made her debut in 2000 with Refugee and played Nazneen Ahmed with a beautiful mix of confidence and innocence to instantly become India’s sweetheart and win a Filmfare Award for the Most Sensational Debut. 18 years on, she is still considered one of the most prolific and charismatic actresses of our times with a career that has a beautiful mix of roles. Here’s looking at some of her most sensational and path-breaking roles:

Veere Di Wedding (2018)
Synopsis: Four girls on their way to find true love discover that friendship this strong has its consequences.
As Kalindi in Veere Di Wedding, Kareena plays a woman from a broken home who is in two minds about tying the knot with her boyfriend. She convincingly plays the woman who follows her heart, regardless of the consequences of her decisions and backs herself with grace. Audiences will remember this role of a badass woman who knows what she wants and isn’t afraid to voice her decisions. She effortlessly anchors the entire movie beautifully. 

Ki & Ka (2016)
Synopsis: A young, married couple whose relationship challenges the gender roles placed upon women and men in Indian society.
Only Kareena could have pulled off the role of Kia. She represented the character of every ambitious woman who works hard to survive the ups and downs of their personal and professional lives. Also to play a love interest to a younger man is a challenge she took up and executed very well. She is very convincing in her role as a woman of today who wants a career and a personal life but wants to keep motherhood at bay, which a lot of actresses would shield away from. 

Jab We Met (2007)
Synopsis: A depressed wealthy businessman finds his life changing after he meets a spunky and care-free young woman.
As Geet in Jab We Met, Kareena wins hearts while portraying the transition of a bubbly, fearless, madly in love girl to a jilted in love, lonely girl with amazing clarity and elan. The film belongs to Kareena who pitches in the most memorable performance of her career and gives an entirely new meaning and treatment to the boy-meets-girl story. Audiences will remember her spunk and her fun-loving attitude in the film for which she bagged the maximum Best Actress Awards that year.

Omkara (2006)
Synopsis: A politically-minded enforcer's misguided trust in his lieutenant leads him to suspect his wife of infidelity in this adaptation of Shakespeare's 'Othello'.
As Dolly in Omkara, Kareena went de-glam with a no-makeup look that put the spotlight on her brilliant performance. A simple village girl who was rebellious in love, and went to the extreme to be with the man she loved, portrayed her vulnerability and innocence beautifully. The wedding night scene is still etched in the minds of the audiences and the sheer surprise reflected in her eyes in that scene is still remembered. 

Chameli (2004)
Synopsis: On a rainy night, when an investment banker's car breaks down in the red light district, he takes shelter where he meets and later befriends a prostitute.
In Chameli, there is no trace of Kareena. There is only Chameli - a prostitute with her gaudy makeup, tacky clothes and vulgar language. Kareena stepped out of her comfort zone to play a low-class street hooker waiting in the shadows to entice lonely men with aplomb. The film offered audiences a glimpse of what Kareena was capable of as an actress, earning her a special award at the 2004 Filmfare awards. 

If you have any more suggestions to add to this list, do mention those in the comments.

Until next time, 
~ Heena

Sunday, October 07, 2018

Posted On October 07, 2018 by Team iCynosure.

The wedding season has just begun and 'Save The Date' cards have started to arrive. With the number of destination wedding invites this year, I'm beginning to think about getting remarried at a beautiful destination. Of course, I would do a lot of things differently this time around should I end up renewing my vows, first of which would be to find a platform like WedMeGood where I can find genuine and professional wedding vendors available in destination wedding city. The one thing that makes me excited about a destination wedding is a selective close-knit group of invitees, all bundled up in one place for a few days having the time of their lives.


Having said that planning a destination wedding is no cake-walk, then there is dire need to find contacts of the vendors, their portfolio and their reviews to find the best out of them. On WedMeGood, you can find best wedding venues in your destination city and once your venue is booked, you can find photographers, makeup artists, mehendi artists and more with a single click. Awesome, isnt it?  Download the WedMeGood App today. I will definitely leave all the implementation to the experts but I sure would want to choose the destination in which I’d want to say ‘I Do’.

Ever since I’ve started thinking about wedding destinations, I’ve been dreaming of clear skies, crystal waters, land expanse and much more. Here’s taking a look at 5 cities in India that would provide a perfect backdrop for your special day.

Calangute, Goa
Goa is by far the most popular places in India for destination weddings with its perfect mix of blue and green. Couples can opt for either casual or exotic weddings, and they will even be spoilt for choice between a beach wedding, a garden wedding, a fort wedding and a church wedding. 

Udaipur, Rajasthan
Anyone who wants to feel like royalty on their wedding day can choose any place in Rajasthan for their wedding. However pegged as the ‘Venice of the East’, Udaipur is the place to consider for a gorgeous palace wedding for its finest cultural and natural beauty to create a romantic landscape for the day. 

Kumarakom, Kerala
Kerela, known as ‘God’s Own Country’ offers diverse venue options from a beachfront to tea gardens to gorgeous waterfalls. If you are thinking about tying the knot amidst serenity, then look no further than Kumarakom that offers striking views for each ceremony that will remain etched in memories forever.

Agra, Uttar Pradesh
Weddings are all about romance and what better place for romance than Agra with Taj Mahal, the symbol of eternal love. Take your wedding vows in mughali style at the historical place, against the majestic backdrop and enamoured by the culture, to create memories for a lifetime. 

Hampi, Karnataka
Hampi is the perfect wedding venue for that offbeat couple who likes being enamoured with heritage and history. Weddings at the famous ruined temple complexes by the shores of River Tungabhadra makes for a unique experience not only fair the couple but also for the guest.

So which of these destinations would you choose for your wedding? Or is your mind set on another location altogether? Let me know in the comments below.

Until next time,
~ Heena

Thursday, October 04, 2018

Posted On October 04, 2018 by Team iCynosure.

Often, some of the smallest things and decisions untaken by us have the most significant impact on our future. Even though a talent hunt exam might seem insignificant initially, it can entirely change your child’s future for the best.

 How a Talent Hunt Examination Prepares Your Child for The Future

Appearing in a talent hunt exam is a great way to gauge performance and align interests of your child for the future. Talent hunt exams also provide scholarships to meritorious students – making these exams highly regarded. Most talent hunt examinations are skill-based assessments based on the syllabus directed by central boards such as CBSE and ICSE. For instance, talent hunt exam such as ANTHE – conducted by Aakash Institute is a gateway to JEE and NEET preparation through their coaching classes. Any student from class 8th onwards can appear for ANTHE and begin their preparation for admission in the top engineering and medical colleges in the country. Aakash Institute offers up to 100% scholarship for their coaching classes.

So, appearing in talent hunt examinations and grabbing a scholarship is the perfect way for your child to spearhead their future. Let’s take a look at how a talent hunt examination will help your child:

Helps Your Child To Focus 
Once your child appears in a talent hunt examination and wins a scholarship, many different avenues will line up for them. Earning a scholarship will instil a sense of achievement in your child which is crucial for their growth in the future. When your child realises their potential, they will be more focused to do better and give their best. 

Winning a scholarship by appearing in talent hunt examination also boosts confidence and equipping your child to take on future challenges.

Benefits Their Career
If your child is academically meritorious, appearing in a talent hunt examination and winning a scholarship will put their career on the forefront. They will be given a chance to prepare for the toughest entrance exams like JEE and NEET without any financial liability. Furthermore, adding such academic feats on the resume helps in the future when your child will be applying for jobs in the best organisations around the world. A mention of scholarship on the resume stands out in both university and job applications.

Makes Them Realize Their Personal Goals
Students who are serious about studies often take talent hunt examination as a challenge and a goal they want to achieve. Since their priorities are lined up, they are selective about how they spend their time. They have a greater focus on studies and getting things done. If your child has a bent towards science, winning a scholarship through talent hunt exam like ANTHE can be a tremendous personal achievement for them. 

Way to Connect with Other Meritorious Students
Students who earn a scholarship through a talent hunt exam are already aware that they are a part of the cream. The scholarship further enhances their career and brings them into the limelight where they can connect with other meritorious students. Exams like NEET and JEE are highly competitive, and your child needs to foster that state of mind. When your child is connected with other meritorious students at the coaching classes, they will perform better because of the competitive environment.

Financial Benefit
Most talent hunt examinations provide scholarships to meritorious students. If your child performs well in exams like ANTHE, they will be provided with up to 100% scholarship to prepare for JEE or NEET. When your child is aware that the coaching classes are paid off by a scholarship, it will lift off any burden. In such a situation, your child will only have to concern themselves with studies. The money saved can be used for college education in the future.

A Scholarship Will Motivate Your Child
If your child lacks motivation but is extraordinary at studies, a scholarship can be the ultimate motivator. It will boost their willpower and motivate them to showcase their best talent. By consistently being in a state of motivation to achieve better, they will shape their future self.

There is no doubt that building a career depends on many factors. However, providing the best opportunities for your children lies in your hands. A talent hunt examination can be an eye-opener for your child. ANTHE is the most popular talent hunt examination that provides up to 100% scholarships. Scoring good in ANTHE will bring your child closer to their medical or engineering dream.

So now that you understand the impact a scholarship can make on your child’s future, it is time to fill forms and give them the best.

Tuesday, October 02, 2018

Posted On October 02, 2018 by Team iCynosure.

If there is one name in the fields of MBA admission consulting and GMAT prep that commands respect, it is Experts’ Global


The Company
This firm was founded in 2008, by Mr. Mayank Srivastava, who holds an MBA from Boston University. The core idea behind the firm was to impart education, through technology. Thousands of students have benefitted from Experts’ Global’s international level GMAT training and MBA admissions prep, securing admits to some of the world’s best business schools. One out of every ten Indians studying in one of the US Top 50, have worked with Experts’ Global. The firm’s highly trained; highly motivated staff is extremely proud of the work that they do and the efficiency with which they do it. Let us explore the many ways in which Experts’ Global helps its students, achieve their goals. 

Online GMAT Preparation
Experts’ Global’s GMAT prep program is the most complete, in the world. It has more than 300 conceptual videos, that explain the GMAT syllabus concepts, clearly and in great detail. It also has 4000 practice questions and 15 full-length mock tests. All of these practice questions and mock tests are hosted on a screen that has been designed to resemble the real GMAT testing screen, as much as possible. This program’s exhaustive analytics and insightful diagnostics put it years ahead of any other, in its field. 

GMAT Mock Tests
As mentioned, Experts’ Global’s GMAT mock test series has a full 15 mock tests. This is more than twice what the typical mock series offers. These mocks are highly congruent to the GMAT. Firstly, their questions are perfectly in-sync with the GMAT’s. More importantly, the scoring system that the mocks employ is virtually identical to the GMAT scoring algorithm. This is evidenced by the thousands of students, who have reported that their final Experts’ Global mock scores are exactly the same as their GMAT score. This congruency, combined with the GMAT accurate testing screen, that the mocks are hosted on, provides a truly accurate GMAT experience. 

GMAT Live Classroom Program
Experts’ Global’s GMAT prep program also has a live, classroom version. These weekend classes are conducted by Mr. Srivastava, himself. Mr. Srivastava has taken on the role of teacher, out of a sincere love of mentoring. As a GMAT 99th percentiler, Mr. Srivastava is intimately familiar with the GMAT and is eager to share his expertise. Every year, Mr. Srivasta’s students are left impressed by that expertise, as well as his dedication. One should bear in mind, though, that the batch sizes for these classes are very small. So the seats must be booked, well in advance. 

MBA Admissions Consulting
Now let us take a look at Experts’ Global’s offerings, as an MBA admissions consulting firm. Experts’ Global utilizes a boutique system. The firm only takes on a limited number of students but they train those students, very well. Uniquely amongst MBA admission consultants, Experts’ Global offers end to end admissions consultancy. This means that the firm guides its students through every step of the admissions process. Most others specialize in only a select few aspects of the process. The quality of Experts’ Global’s admissions consultancy is obvious from its results. Since 2008 Experts’ Global’s students, have gone on to secure admits to every one of the world’s top 150 business schools. 

ISB Admissions Consultancy
In India, every MBA admission consultant is guaranteed to encounter students targeting the ISB and Experts’ Global is no exception. In response to this demand, Experts’ Global’s admissions teams have worked hard; to develop a perfect understanding of the ISB’s admissions process. This hard work has clearly paid off, as 90% of their ISB aspirants have received interview calls.   

MBA Interview Training
Many admissions consultancies offer interview training. Experts’ Global stands apart, in this field, due to the methodical and exhaustive nature of its training program. The training has a self-learning component and a mentorship component. The students begin their training by studying fifteen video essays that cover the fundamentals of MBA interview performance. This is followed by a series of mock interviews. These interviews are based on the answers that the student gives on an exhaustive questionnaire, of the most common MBA admissions questions. This training program has helped thousands of students, secure admittance to the school of their choice.

Video Credit: Experts' Global

Experts’ Global’s highly trained MBA admissions consultants and its world-class GMAT prep course have helped thousands of MBA hopefuls gain admittance to their dream schools. This firm is, absolutely, the best resource for those pursuing the GMAT, an MBA, or both.

Thursday, September 27, 2018

Posted On September 27, 2018 by Team iCynosure.


When I travel with family; especially my young kids, there are so many things that become necessary to carry. Most recently when we flew via one of the Mumbai to Bangalore flights for a family wedding, I was almost certain that we were way beyond our baggage allowance, due to the number of things I carried for the kids. Their baggage was twice as much as ours with additional clothing, bath and skincare products, games and toys, personal bedding, baby food, stroller, etc. However, luckily we just hit a couple of kilograms over the quota and the airline graciously let us through without an additional payment. 

It was only on our way back on a Bangalore to Mumbai flight that I got thinking about the amenities that a hotel can provide to reduce the baggage burden on guests. I’ve been to numerous beautiful hotels and resorts and enjoyed their free shuttle service, free Wi-Fi, complimentary breakfast, etc. but never inquired about any specific child-centric amenities offered. Travelling with kids is an extremely different kind of experience, where extra attention needs to be given to their comfort and safety; and if this aspect is covered by a hotel, it will definitely be a bonus to parents. So the next time, when I’ll be booking a hotel or resort I am sure to be asking about some of the facilities that will not only help me enjoy my stay but also ensure my baggage is within the airline allowance limit. 

Equipment Lending
With the amount of baby-gear moms travel with, equipment lending will definitely be a huge pull that will draw in families to a hotel. Simple but important things like strollers, cribs, baby monitors, nightlights, bottle sterilizers and warmers, bathtubs, etc. could be offered via a baby concierge service, upon request.

In-Room Entertainment
Kids tend to bored easily and when on a holiday, moms do not want to spend their time entertaining the little ones. That makes in-room entertainment a much-needed amenity that parents look for. Apart from kids-friendly television channels, a gaming console, indoor camping tents with sleeping bags, etc. make for some interesting options.

Queen Size Beds
As a family shares a hotel room, they tend to share the bed as well; and unfortunately, most hotels offer only a double bed which does not allow for a good night’s sleep. A hotel that would offer queen-sized beds, additional toddler beds, infant cribs will definitely put moms at peace and the hotel on family priority lists. 

Kid-Friendly Food
Of course, every hotel offers an elaborate breakfast spread, mouthwatering food at their numerous restaurants but kids are known to be fussy eaters. Moms would love having kid-friendly food-items that are versatile, low on sugar-salt-spice to ensure that kids never go to bed hungry nor the family has to step out of the hotel to eat outside. 

In-Room Electronics
Some hotels offer regular electronic items including a mini-fridge, ironing board, hairdryer, etc. But for moms, the one electronic item that is a deal maker is a microwave that allows them to warm up milk, and sometimes cook or heat up a quick snack for the little monsters on demand at odd hours of the day. 

If these amenities are provided by a hotel, my holiday with my kids will be a lasting memory and not a stressful getaway. How about you, what amenities do you look for while booking a hotel?  

Until next time, 
~ Heena

Wednesday, September 19, 2018

Posted On September 19, 2018 by Team iCynosure.

Last year as we started organising things to ring in #PrincessHeer's 6th birthday, she dropped a bomb on us. She didn’t want a birthday party, she wanted a birthday holiday. With less than a weeks to go, it seemed like an impossible task to pull off. As I tied to coax her, DH was making silent plans to take his little mermaid off on a beach holiday. I was miffed when I got to know that instead of a domestic destination, we were heading to Thailand, one of the few countries that offer a Visa-on-Arrival for Indian Passport holders. I began calculating our finances when DH mentioned that I need not worry and if required we could get a quick personal loan to cover the trip expenses that would not change our set investment plans.

However even though I was a bit apprehensive because of the reputation Thailand enjoys, I couldn't do anything except throw caution to the wind, pack our bags and head out. I was pleasantly surprised as DH chalked out the travel plans, there are so many things for children to enjoy and experience in Thailand apart from beautiful and scenic beaches. Here is a low down of some of the major attractions that could keep the children engrossed while parents can relax alongside or revisit their childhoods.

Can Thailand Be A Fun Trip For Little Kids? 3-Day Itinerary For Thailand
Damnoen Saduak Floating Market, Bangkok
Damnoen Saduak Floating Market is one of the largest and most popular floating markets in Bangkok. Sellers arrive at dawn in boats laden with tropical fruits, flowers and other fresh produce, artefacts and souvenirs; creating a colourful inviting scene. The best time to experience the market is early morning when it is the busiest, in a long-tail boat to sight-see and shop. It is a blessing that sellers accept both cash and credit cards.

Can Thailand Be A Fun Trip For Little Kids? 3-Day Itinerary For Thailand
Ripleys Believe It or Not, Pattaya
Ripley's, the world-famous walk-through museum, offers visitors seven attractions to choose from. It houses more than 300 unique artefacts creating a balanced spectacle between strange, shocking, and beautiful. Visitors can get a fright at two haunted attractions, or meet their favorite stars at the waxwork museum or struggle to find their way out of the mirror maze, and escape the laser challenge to get a unique cinema experience all under one roof.

Can Thailand Be A Fun Trip For Little Kids? 3-Day Itinerary For Thailand
Teddy Bear Museum, Pattaya
The Teddy Bear Museum is the first and only museum that has over 2000 teddy bears in various shapes and sizes to hold and hug. Divided into twelve concept zones that enable children to unwind and relax, the temperature, light and sound within each zone make it a different world to experience with special shows on the weekends.

Can Thailand Be A Fun Trip For Little Kids? 3-Day Itinerary For Thailand
Phi Phi Island, Krabi
The Phi Phi group of islands consist of four islands that remain a ‘must-see’ in Krabi. Touted as ‘the jewels of the Andaman Sea’, the Phi Islands is a day trip in standard speedboats. The islands are worth visiting for the incredible shifting landscapes, myriad hues of the water and the pristine white sand.

Can Thailand Be A Fun Trip For Little Kids? 3-Day Itinerary For Thailand
Chang Chui Plane Night Market, Bangkok
The Chang Chui Plane Night Market is taking the Bangkok night markets to new heights with the huge shell of an Airbus at the center of it. Visitors will find the best of shopping and dining, and for those who are a little more into experimentation, there is a huge ground around where one can explore sculptures and urban art pieces. 

#PrincessHeer did enjoy all of this and much more. And she has decided she wants a birthday holiday every year, instead of a party. What about you? Any of your kids ever made unreasonable demands that made some wonderful memories?

Let me know in the comments below.
~ Heena

Tuesday, September 11, 2018

Posted On September 11, 2018 by Team iCynosure.


As a mom, I put in a lot of thought and research into everything I use for my kids. But earlier that wasn’t the case, and over a period of time, I started carefully looking at the product ingredient list. I was appalled at the number of harmful chemicals used in various products we consume daily, including baby products. Parenting means putting a little one’s needs before your own. It also is realising that an infant is way more delicate and sensitive than an adult and thus as parents, it is our responsibility to use products that are natural and organic without any side effects or in the least alcohol and parabens free and dermatologically tested.

One of the products that have become increasingly popular as an everyday item is baby wipes. And since wipes are used extensively each day, it is imperative to ensure that they are safe for human health and consumption. Many associations check the quality of baby products to ensure they are made as per the specifications that are laid down for production. As I’ve become a vigilant and aware consumer I want to know if every component used in the manufacturing of baby wipes does pass the set quality.

You would argue with me about the results of laboratory testing and the absence of advanced technology and equipment available to us as housewives to ascertain the quality. But fear not, there are a few simple things that I do to check the quality of the product I’m using for my precious ones. I've learnt to test baby wipes using the Patch Test and the Flame Test that provide insights about the product.


Flame Test
The Flame Test is a reliable method to check the quality of the material used for a baby wipe. During a laboratory test, a wipe is passed through numerous reactive tests to check the ingredients used in production. At home what I do is air dry a wipe and then hold it against the flame of a burning candle and the evaluate the wipe on the basis of smell and the effect. If the wipe burns into ash and there is no black hard lumping around the burnt corner, and no burnt plastic smell, then the wipe is made of natural organic products and safe to use for my little one. 

Human Patch Test
The Human Patch Test is a reliable method to check the mildness and sensitivity of a baby wipe. During a laboratory test the ingredients are applied to the inner forearm of a volunteer and then the area is evaluated by a dermatologist after a specific time. At home what I do is apply a wipe on the inside of my wrist for a length of time and then evaluate the area to check for any allergens, rash, redness or reaction that is out of the ordinary. I repeat this test for at least 3-4 days before finally giving it my nod to be used for my little one.


I’ve conducted both these tests on five popular brands and was disappointed with the cheap polyester used in manufacturing three of them. While one of the brands gave me a mild rash within 2 days of the patch test, only one brand, Mother Sparsh came good during the tests. This truly makes it as good as cotton and water baby wipes available and that's what I'm going to be using for my precious ones. What about you, do you test products that you use for your kids? Is so, let me know in the comments below how do you ascertain their quality.

Until next time, 
~ Heena

Monday, September 10, 2018

Posted On September 10, 2018 by Team iCynosure.


Flu on the outside seems just like the common cold, but it's not; it knocks you flat, gives you the chills, brings in the worst headache and muscle aches and fatigues you off with vomiting spells and diarrhoea. I know this because for the longest time I've suffered from bouts of flu, from mild to high, and at one time even developed a rather serious complication. That's when I got my first flu shot as a preventive measure as I was expecting Heer.

The flu is not an out-of-the-box condition, that will not touch the common man as India recorded over 10 million cases this year. A highly contagious respiratory illness, the flu spreads due to the most common actions like coughing or sneezing or touching infected surfaces. As a mother, my mantra to parenting is 'Forewarned is Forearmed' and with that aim, I headed to an interaction with two of the country's most renowned healthcare practitioners to understand how influenza affects two high-risk groups; children under the age of 5 and pregnant women. 

At the Influenza Awareness seminar, Dr. Mukesh Gupta, Gynaecologist and Obstetrician and Dr. Uday Pai, Paediatrician along with celebrated actor and mother Genelia Deshmukh, busted numerous myths surrounding influenza and clarified many important points to arm all mothers against the silent health deteriorator, the flu.

One of the strongest points that were brought forward during the #MomVsFlu campaign was the importance of Samuhik Vaccination. Dr. Gupta emphasised the fact that since the flu is a highly contagious condition, it becomes imperative that not only the child but also every person who regularly comes in contact with a child should be vaccinated, including family members, caretakers and others. Another crucial point that was reiterated was the importance of being vaccinated pre-pregnancy period, when it is being planned and avoid complications arising from flu, to ensure a healthy pregnancy and a healthy baby. In case of pre-conception, the vaccine is missed, pregnant women can take the vaccine later during the pregnancy, after consulting with the doctor. 

Dr.Pai brought out a very valid point that sometimes mothers are not willing to accept; that you can give your child the flu. The answer is Yes when you yourself carry it and so it is most important for mothers to be vaccinated regularly as well. For more information on influenza click here


Genelia made some very valid arguments as a mother of two young boys. She cheered mothers to shift from being worriers to become warriors to fight all issues related to flu by understanding the condition, being aware of the precautions and last but not the least give due importance to vaccination. A step to a healthier child, she says is prevention, which is definitely better than medication later, and I couldn't agree more. 

So as Moms, let us pledge to create a healthier environment for our children and encourage other mothers to become more aware of what is right for our little ones. For more information about the vaccination and reliable practitioners, go to find a doctor in your locality. 

Do we have a reason now to let the flu virus win over us, let us be #MomsVsFlu. 

Until next time, 
~ Heena

Disclaimer: I attended a discussion on influenza awareness facilitated by Abbott IndiaLimited. Any opinion expressed in this blog is my personal opinion and not the opinion ofAbbott India Limited. Abbott India Limited does not assume any liability for the content of theblog. The blog post is not meant to be a replacement for a doctor consultation, nor is it a medicalrecommendation or prescription of treatment for babies having Influenza. Any reader of this blog or their family members suffering from Influenza should specifically consult his/her doctor for the same and follow the suggested course of treatment.

Posted On September 10, 2018 by Team iCynosure.

A Man On A Mission, In Conversation With Abhijeet Satam

No matter what path you choose, destiny has its own plans. Technology and Entertainment are as different as chalk and cheese and yet Abhijeet Satam dared to strike a balance between the two, working closely in two diverse fields of computers and cinema.

He began his journey in the entertainment industry with a play in an intercollegiate festival, which won him the best play and best actor awards. Following the success of his maiden venture, he began a theatre production company with his college buddies and tasted commercial and professional success. The highly successful film ‘Tyre Ki Hawa’ that he directed created waves in both national and international film festivals.

With numerous highs in the entertainment field, he also attained great heights in technology by co-founding an IT firm Comcomm, where they built programming platforms for consumer markets both retail and government.

Playing a perfect juggler in real life between his creative aspirations and his professional achievements, Abhijeet is going strong with a movie lead role in the pipeline. He is looking forward to take a higher leap into the creative field while cruising through technologically. We at iCynosure got an opportunity to speak to him, here is an excerpt from our conversation.

ICynosure: From computer software to television and films, did you ever visualise this journey?
Abhijeet: Officially, I was a student of MD college and unofficially of IIT Mumbai. I used to always hang out with my techie friends to get a deeper understanding of software and tech. The love for entertainment runs in the family with my father being a popular actor. That’s the reason I think, I work closely in both the fields. While I am active on the entertainment front, I am closely working with my company teams on tech ventures, one of them being Ticketees.com which we cofounded few years back in the year 2013.

ICynosure: How did your family react to your decision to simultaneously take both your interests forward?
Abhijeet: Well, they were quite okay with it as they know that I am someone who works with a calm mind. I am not afraid of taking decisions. Also, I work with a good team, who are pretty supportive with me multitasking in both fields.

ICynosure: How did you take the first step towards your cinematic journey?
Abhijeet: It all started in the final year of college. Along with some friends who had similar interests as me, we started a theatre production company. We produced several award winning plays like Mukkam Post Bombilwadi, Sangeet Lagna Kallol, Makeup, Sakhya etc. In spite of being the youngest producers we consistently ranked at the top in terms of Maharashtra theatre circuit. Our got us few prestigious awards also. Some of the recent plays which we produced are Mr and Mrs, Strawberry, Ek Shoonya Teen and Bye bye bayko. Simultaneously, I was working as an actor and director for shorts, documentaries and feature films. One of the shorts which I directed and produced ‘Tyre Ki Hawa..’ got selected at coveted international film festivals and won awards in National level short films competitions. This was seen by several known personalities from advertising fraternity and that opened doors for me to the advertising world, and I started working as a freelance director and producer for various reputed advertising companies and brands. I also co-produced and directed the Marathi feature film Haapus, which went on to become one of the biggest box office grosser of that year. So that’s how it is.

ICynosure: Which has been the most difficult role you played and why was it tough?
Abhijeet: I guess my role in my friend’s upcoming movie Lagi Toh Chaggi was quite challenging since I was facing the camera after a 4 year break from acting. So, portraying the role of Aalap Sahastrabudhe, a simpleton from Pune was pretty challenging and fun at the same time.

ICynosure: Are you a method actor or someone who is more spontaneous?
Abhijeet: I guess a bit of both, sometimes a particular role demands spontaneity and some roles demand a more methodical way. I feel am a director’s actor so I believe in following the director’s game plan.

ICynosure: Which are three roles across the film industries that you would have loved to play?
Abhijeet: Am a total sci-fi films and video games fan so all three are from the sci-fi world. Captain Spock from Star Wars, Tony Stark and the third am thinking would be Mario from the Mario bros video game.

ICynosure: If and when the opportunity arises, would you like to venture into mainstream Bollywood?
Abhijeet: Yes, would love to do.

ICynosure: Script-Writing, Direction, Acting, you have done it all. What do you enjoy the most?
Abhijeet: I have enjoyed wearing all these hats equally.

ICynosure: What can your fans expect from you in the future?
Abhijeet: Well along with the just released Lagi Toh Chaggi, there is another film which is scheduled to release soon with Mr. Mahesh Manjrekar and another one which have just given a nod for and won’t be able to disclose details. Completely different genres and again pretty fun stuff. There would a new theatre productions, yet untitled and in pre production phases, which would be announced as things fall in the right place. On the tech front, there is lot of interesting tech stuff which we are developing, there are direct consumer platforms and also something for the government.

ICynosure: So what according to you should be the next level of tech in the field of entertainment?
Abhijeet: Tech always has been at the core of entertainment, like right from electricity to cameras to computers to internet to smart phones etc. Let’s take a small piece from the big world of entertainment; web content platforms like Netflix or Prime have as just taken off and I see bigger things are on the way like we feel virtual experiences will impact the way we binge on such content, yes lot of augmented and virtual reality stuff on its way you see.

ICynosure: Also you being a techie, are you working on somewhat same grounds?
Abhijeet: Yes kind of similar can say. We are working on few platforms which would empower digital producers and digital audiences both. Would surely talk more about this as it’s ready.

So we leave you with the trailer/stills of Abhijeet’s upcoming movie. Enjoy!


Until next time,
~ Heena

Thursday, September 06, 2018

Posted On September 06, 2018 by Team iCynosure.

Our parents kept reiterating how breakfast is the most important meal of the day and yet we kept skipping this meal without realising what it does for our wellbeing. Now a decade or two later, armed with first-hand experience of kids and breakfast, as a mother I have adopted a completely different stance towards breakfast. Instead of explaining how important a healthy breakfast is to my little one, I keep explaining what a heathy breakfast does to our body. Each day I highlight an aspect of breakfast that helps her understand how skipping breakfast may impact her general health in both a short and a long run.

Some of the benefit points of breakfast I highlight for her are (of course, they are simplified with examples she will understand, but here’s the gist): 
* It refuels your body, gives it an energy boost to start the day
* It reduces the feeling of hunger and may decrease situations of overeating
* It improves focus, attention, concentration and memory
* It aids metabolism and helps maintain a healthy weight
* It supports brain function 


As I continuously advocate healthy breakfast, my little one has one important question to ask me …. What really is a healthy breakfast? 

These days most brands mention the product details on their food labels specifying the ingredients in the product, making it easier for new-age mums to make informed choices. I do feel cereals like Kellogg’s make the best breakfast option as they are naturally cholesterol free and also help integrating milk and fruits in the diet enabling a balanced approach to breakfast. A nourishing ready-to-eat cereal, Kellogg’s range is made in few simple steps along with the addition of vitamins and minerals like thiamine, riboflavin, iron, and folic acid through fortification.’

As a mom of a hyperactive six year-old, I try to get Heer to have breakfast regularly. A quick tasty option would be bowl of Kellogg’s cornflakes with milk and fruits that would give her long lasting energy to kick start her day. Cornflakes also enable me to make breakfast more colourful and interesting by adding a variety of fruits, nuts and honey. And to top it a bowl of cornflakes take less than five minutes to prepare my little one for a new day on a POSITIVE note.

A bowl of Kellogg’s Corn Flakes along with a glass of milk is not just a convenient breakfast option but also a highly nutritious one. The milk consumed can fulfil up to 51% of our daily Calcium RDA and the whole dish has become a family favourite. Not only that, being a fortified breakfast dish, the cereals are packed with essential minerals and nutrients such as B group Vitamins, Folic Acid, Fibre, Iron and more. 

So as moms let’s inculcate the healthy breakfast habit in our children and start them off on the right track for a healthier and tastier lifestyle. This national nutritional month, share this blog with your loved ones who skip breakfast and ask them to #BreakTheHabit with a quick and healthy bowl of Kellogg’s cereals.

Until next time,
~ Heena