iCynosure.in is an Indian Fashion and Luxury Lifestyle blog that talks about Fashion, Beauty, Travel, Technology and Parenting. A team of creative contributors articulate thoughts that give our readers perspectives and opinions. Ranked as one of the Top Indian Fashion and Lifestyle Blogs in 2015 and 2017, iCynosure.in looks to bring more products and brands to our readers.

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Thursday, May 23, 2019

Posted On May 23, 2019 by Team iCynosure.

India traditionally has been a cash-driven economy and most Indians prefer to transact in physical money to avoid the new-age banking hassle. And thus the need for a Permanent Account Number (PAN) card was never crucial until the government’s stringent financial plans came to light in the last few years. From demonetisation to GST and many more financial reforms in the pipeline, the importance of the PAN card has significantly increased pushing numerous Indians to to tie in all of their financial dealings with the ten-digit alpha-numeric number issued by the Income Tax Department under the supervision of Central Board of Direct Taxes, for the Income Tax Act of 1961.

Apply for PANcard via PANSeva.com

A PAN card is a unique identification number that is required by the holder to open a bank account or invest in mutual funds or deposits; to buy or sell property or even as a proof for other important documents like aadhar card, passport etc. With all the ongoing reforms, the government has also simplified the process of obtaining a PAN card:

Application
An Indian citizen can apply for a PAN card either offline or online, with a duly filled form and the relevant documents as per the application form. No matter what method of application you choose, ensure that the vendor is verified and trustworthy. 

Time
The average time taken for a PAN card allotment is 15 working days. However, once the number is allowed, a physical card is sent immediately and will reach the permanent address as mentioned on the application within 2 working days.

Validity
An issued PAN and the card is issued by the department remains valid for life and individuals need not apply again. However, if the card is lost or misplaced, a duplicate can be regenerate and reissued within 2 days, unless a change is required in the card information. 

Fee 
A fee of INR 110 is to be paid to obtain a PAN card of which INR 93 is the processing fee. 

Just a couple of years ago I needed to update my marital information for my PAN card and I tried talking to some agents who promised to help with the reissue. However, I wasn’t comfortable handing over personal documents to a complete stranger and thus I decided to take the online route. My CA suggested going through PanSeva, a site that enables individuals to apply for PAN card from the comfort of their homes. The team strives to make the application process easier, accurate and cost-effective. The statistics reveal that the team has processed over 13 million PAN card applications with 24*7 support in 12 different languages all across India. They have even been awarded the best site by Recent Trends Media and best support company in 2014 CNN IBN Awards.

As I completed my online application and received updates, I found the entire process so convenient and reliable. I can with personal experience highlight a few advantages of an online PAN card application with PanSeva as follows:

Safer 
I uploaded all my personal information, photo and proof scans directly onto the website and did not have to share any documents with an agent. 

Cheaper 
I checked the cost with a couple of agents and they quoted an exorbitant amount of money while the same through PANSeva set me back by a mere INR 289. 

Process
I received regular updates as I processed my application step-by-step; and uploaded the required documents, proofs and visual identity. 

Tracking
I was able to constantly keep a track of my application with my registered details and received my reissued card at the address mentioned in the application. 

Duplicate
I was advised that I could use my application reference number and request for a duplicate card in case of loss, which would be provided free of cost. 

All in all I would say that PANSeva is a much better and secure way to apply for an important document like the PANcard, and anyone who needs it, must first check the site before trying the offline method. 

Thursday, April 11, 2019

Posted On April 11, 2019 by Team iCynosure.

All I ever wanted to be was, not just a mother, but to be the best mother. By expecting too much from myself, I was quite overwhelmed at the time when I was pregnant with my first child. I couldn’t wait to begin my motherhood journey, with poster perfect mom-baby images floating in my head. I waited for the tiny feet to walk into my life, and after hours of anxiety and a sleepless night, my bubble burst when the wait came to an end, with the arrival of my princess. Don’t get me wrong, it is by far the most memorable - most cherished day of my life; but what happened in the following few weeks, was something I wasn't prepared for. 

Princess Heer would cry for long spells and no matter what I did or didn't do, the crying wouldn't cease. I tried breastfeeding, rocking, swaddling, and literally everything anyone would suggest without much success, I didn’t know what had hit me. I was so ashamed to acknowledge that I didn’t know what I was doing or what I was expected to do nor what I needed to do. The only thought that came to my mind was that I wasn't fit to be a mother as I had no idea how to take care of my own baby. Precious snuggles with my little one kept me going through the tough times, comforting me more than what I was giving her.

Finally, when I couldn't take it anymore, I sought medical help. Princess Heer was at that point diagnosed with a case of baby colic. Colic, I learnt are baffling bouts of crying in otherwise healthy babies, that has no solution and passes in time. This fussy phase goes on for hours at stretch, sometimes late into the night and worst of all are extremely difficult to help calm the baby, which compounds to frustration, worry and exhaustion. Most bouts peak at around 6 weeks and then typically start to taper off by 12 to 15 weeks. By three months most colicky infants seem to be miraculously cured. The colic may stop suddenly or end gradually, with some good and some bad days, until they are all good.

However, that didn't mean anything, as listening to my princess cry was heartbreaking and upsetting to a point that it took a physical and emotional toll on my wellbeing. And at that time, I did what I knew best, joined a moms’ group and spoke about it. I received a lot of encouragement and support from other moms who could relate to the issue and some who had faced similar situations. Some calming remedies that were suggested worked their magic most of the times and I was able to help my little one calm more often as the days went by. It was just the therapy I needed to be a sane mother, especially the second time around. 

SC Johnson's All Out releases film #MujheSabNahiPata, an ode to tough moms.

Being part of the moms' group made me realise that there were a lot of moms who had the courage to seek help and be better at motherhood with each passing day. It is the very thought that SC Johnson's All Out® applauds in its latest campaign #MujheSabNahiPata, which celebrates strong mothers who acknowledge that they don't know everything. During the release of the film, a panel discussion was organised between actress Sonali Bendre, renowned Paediatrician Dr. Samir Dalwai and Child Psychologist Dr. Rupal Patel which centred around the societal expectations of a mother in India. The most important aspect as Dr. Dalwai mentioned is not the issue itself but the alertness of a parent to the signs and changes in an infant’s behaviour, which could enable a quick resolution. Instances where a small insect can cause severe damage by spreading dengue can be arrested and fought off with timely intervention by being a vigilant mother and seeking help from experts.

Let us join this movement and like olden times tie a knot at the end of our attire to remind ourselves to share our #MujheSabNahiPata stories which can help other moms be more prepared for their beautiful journey. Looking forward to hearing your #MujheSabNahiPata stories in the comments section below.

Until next time,
~ Heena

Saturday, April 06, 2019

Posted On April 06, 2019 by Team iCynosure.

The world population has been growing at an alarming rate directly impacting the world's natural resources for basic necessities such as shelter, clothing and most importantly food. One of the food demands is met by animal meat, however, the supply of animal meat impacts the environment negatively putting pressure on the land and water while emitting greenhouse gases. One of the primary reasons animal meat is required in abundance is for animal-based protein that plays a crucial role in many bodily functions, including building bones, muscles, cartilage and skin; producing blood, enzymes and hormones and repairing body tissue.

Even with the increase in population and a massive demand the traditional sources of protein like meat, fish and dairy still dominate the protein market because of a highly developed industry and the ease of availability. Additionally, these sources have functional properties and health benefits that are supported not only by scientific studies but also by medical intervention. However, since they have a negative impact on the environment scientific studies have pegged plant-based protein as an appropriate substitute. Numerous vegetables and fruits punch in a high level of protein, however, they do not have all the essential amino acids that the human body needs, except for soya beans.


An  EAT Lancet Commission Study has pegged soy protein as a rich source of plant-based protein with an extremely high Protein Digestibility-Corrected Amino Acid Score, making it a sought after food product that is not only well-digested but also has all the essential amino acids to support growth and development. Though there are many myths surrounding soy protein, the one thing numerous research papers show is the environmental friendliness of soya bean production with efficient use of land, water, and energy. Soya bean also delivers the highest protein density for human consumption per amount of fossil energy inputs. And as the demand for protein increases and water and land resources become strained, the environmental sustainability of protein sources, such as soya bean intensifies as it has the smallest carbon footprint compared to other animal sources.

So as the world moves to more sustainable living, soy and soy products would be the best way to start your journey toward an environmental-friendly healthy lifestyle. Soy is the chameleon of foods, and can easily be added to any dish, whether sweet or salty, for breakfast or lunch or a snack or dinner. Here are a few suggestions that will help you get the most out of soy.

Substitute cow’s milk with soy milk 
Use soy oil in place of regular oil 
Blend soy yoghurt to make smoothies
Add whole soybeans to a salad 
Marinate soy for a non-traditional hummus
Swap soy butter for peanut butter
Stir-fry tofu for gravy and vegetable dishes

So in reality, soy is not only healthy and nutritious; but also incredibly versatile and tasty. It also reduces the carbon footprint making a positive contribution to climate change. So it is the time to switch to sustainable, clean eating. 

Until next time,
~ Heena

Saturday, March 30, 2019

Posted On March 30, 2019 by Team iCynosure.

Tips To Choose A Suitable 360 Lace Human Hair Wig

360 lace human hair wig is becoming more and more popular among users of human hair products with its outstanding natural appearance and ease of creating style. When women are new to hair products and wigs, they get confused by the array of choices available in the market. This article will help women understand about the product, options and the best way to pick the most suitable 360 human hair wig.

What is a 360 lace human hair wig?
A 360 lace human hair wig is made from 100% imported virgin human hair, which is high quality and suitable for extended use. These wigs can be washed, bleached, dyed, curled, straightened and restyled as required and can last a minimum of three months with good maintenance. A 360 lace human hair wig is a pre-sewed wig which covers all around the scalp, a 360 frontal and bundles. The benefit of a 360 lace human hair wig is that it is affordable and can meet all types of hairstyle demands. 

How to choose a suitable 360 lace human hair wig?
The following are the main criteria for selecting a 360 lace human hair wig:

Hair Type: 360 human hair wigs can be classified as silky straight, kinky straight, curly, wavy, etc according to hair pattern. Women can choose a wig in any hair texture, and match it to their actual hair type to avoid spending time and energy to change it every day. It is essential to take the wig to a hairstylist for snipping as per the look required before wearing it for the first time.

Hair Length: 360 human hair wigs are available in long, medium-long, medium, and short lengths. Choose a length according to the manner in which the wig is to be worn and styled. Long wavy Brazilian hair wig can provide a sexy and bold appearance and requires a little maintenance while long curly Brazilian 360 lace wig provides a shake-n-go style within minutes. 

Hair Colour: 360 human hair wigs are available in numerous colours, however, it is essential to pick one that compliments your natural skin tone. There are numerous suggestions for warm and cool toned colours as per the overall impact needed. However, most women prefer selecting a wig that matches the natural hair. The best way to get a match is to view the natural hair and the wig hair in the same lighting and pick the one that blends in perfectly. A wig can even be coloured or dyed at home or at a stylist. 

Where to buy the best 360 human hair wigs?
When looking for 360 human hair wigs, whether straight, wavy, beach waves, natural wave, or curly, the one place you can count on is the Hair Company.

Get in touch with them today to try the products and see just how much a hairstyle can change looks and positively affects confidence. The brand is renowned in helping keep hairstyles fresh and offer the latest trends to keep chic and have good hairdos.

Posted On March 30, 2019 by Team iCynosure.

Ways To Choose The Best Hair Extension

Amongst a variety of styles, the Brazilian hair extension is considered to be the best hair extensions available. Though it is important to gauge the authenticity of the extension and check for 100% real human hair extensions, it is actually a very easy task by checking the intact hair cuticles. Once authenticity is confirmed the hair is then aligned with the cuticles facing in the same direction to make the extension to provide a smoother, shiner, and Peruvian hair extension that lasts longer and is more manageable. 

However choosing the best human hair extensions for oneself can be quite complicated, so before buying, one must consider the types of Human Hair Bundles available and the one that would compliment the final look that is being aimed at. 

If an extension is required for a natural look, it is important to pick the colour and texture similar to one’s natural hair. Since different sources of hair extensions have different textures, the best way to check if it suits the natural hair is to hold a bit of the natural hair and a bit of the extension and run a comb through it. If the two sections of hair blend well, then the extension is a good choice. In case an extension is required to add diversity to the hairstyle, then matching the colour is not important, however, matching the texture is still a crucial step to make it look free flowing and real. 

The length of the extension required should be based on how the hairstyle is required to be, as hair extensions are available in a range of lengths. The best way forward is to pick a length slightly longer than required so that it can be easily trimmed to blend into the natural hair. The ideal type would be hand-wefted pieces as they are less bulkier than machine tied ones.

Finally, ensure that extensions are bought from a reliable and reputable source that also provides some evidence of hair authenticity. The most ideal place to pick hair extensions would be from a salon so that one can touch and feel the quality before making a purchase and also the hair stylist can guide you accordingly, especially considering the cost of the extensions. Buying the extensions online from wholesale hair vendors can be risky as you may not be able to evaluate the product with little to no experience in extensions and also once you open the product it becomes difficult to be returned.

Friday, March 29, 2019

Posted On March 29, 2019 by Team iCynosure.

Add Intimate Care to Your Routine with Himalaya FOR MOMS

During pregnancy, a woman’s body goes through numerous physical changes as it works hard to protect and nourish the baby. And even after child birth, the body still undergoes multiple changes to keep baby healthy. The phase takes a toll on the body and it does need some time to heal and recover from labor and birth. However, there are a few discomforts that come along the way, some of which are normal and can be treated by home remedies while some need external intervention. 

Most concerns that mothers face will resolve themselves over a period of three to six months after birth. However, a very common issue that they face postpartum is changes in the intimate area. There could either be immense soreness and dryness, or heavy discharge. If the issues aren’t addressed in a timely manner, they could lead to infection, resulting in itchiness, irritation and odor. It is important for mothers to include a few simple steps to maintain intimate hygiene and avoid unnecessary complications. 

 Eat a balanced diet and drink at least 12-15 glasses of water, especially if breastfeeding
 Use only sanitary pads (change every 4-5 hours) for the first six weeks post delivery
 Clean the area with warm water and gently wipe with a clean towel or tissue
⟡ Clean with an intimate wash that is anti-fungal and offers the right pH balance

Add Intimate Care to Your Routine with Himalaya FOR MOMS

In my opinion, intimate hygiene should be part of a mother’s personal hygiene routine whether she is pregnant or has given birth. I’ve recently switched to using Himalaya FOR MOMS Intimate Care range and recommend it to everyone. 

The Himalaya FOR MOMS Intimate Wash is specially formulated for mothers and is infused with the goodness of Pongamia and Tea Tree Oil. 
⟡ Pongamia Oil helps prevent odor and infections
⟡ Tea Tree Oil reduces itching, irritation and dryness
To use, apply the wash gently to the external area from front to back and rinse with warm water. You can use this twice a day for effective results.

The Himalaya FOR MOMS Intimate Wipes, that are for convenient personal hygiene while outdoors or traveling, are imbued with Lavender and Pongamia Oil.
⟡ Lavender Oil provides a mild, floral fragrance which helps eliminate odor
⟡ Pongamia Oil helps reduces itching, irritation, and dryness
To use, simply cleanse the area from front to back and dispose of after use. 

The Himalaya FOR MOMS Intimate Care range stands out as it maintains the pH balance of the intimate area, especially as the hormonal changes postpartum disturbs the pH balance. Not only are the products safe to use post pregnancy but also recommended and safe during pregnancy as well. 

Remember that cleansing the intimate area needs nothing fancier than a mild wash, warm water, and a gentle pat dry. Do not let any reason deter you from adding intimate care products to your daily routine. 

Until next time,
~ Heena

Thursday, March 28, 2019

Posted On March 28, 2019 by Team iCynosure.

5 Best Boots For Motorcycle Cruising

Motorcycle cruising is so much more than riding down the highway. It is an adventure, an expedition, a look, and you need the right gear for the job. You might envision seasoned cyclists decked out in full leather, but the function of your wear is far more important than the fashion. Investing in heavy duty boots for the road is one of the best moves you can make for your own safety. Rather than buying the first pair you see, though, consider the following five top-rated options.

Top-Rated Motorcycle Boots
You trust the word of your fellow bikers when it comes to riding advice and gear recommendations. The best way to find high quality motorcycle shoes, then, is to research the ratings of biking enthusiasts like yourself. According to motorcyclists, these are the top boots for the road:

⟡ Gaerne G-RT Aquatech Touring Boot
⟡ Sidi Discovery Rain Motorcycle Boots
⟡ Alpinestars S-MX 5 Waterproof Motorcycle Boots
⟡ Alpinestars Stella Tech 3 Motorcycle Boots
⟡ Baffin Pivot Boots

The right boots for you depend on what kind of biking you plan to do, but one thing’s for sure: biking boots are well worth the investment. One safety study estimates that the risk of open wound to feet and ankles is reduced by a whopping 90 percent when riders wear motorcycle boots along with their appropriate body armor. 


Stay Safe in Style

As much as the raw thrill of riding has its allure, only amateurs are actually excited by recklessness. Serious motorcyclists know how to enjoy the open roads while being safe, and a big part of safety is choosing the right boots. As the aforementioned study indicates, doing so massively reduces the risk of open wound, and there’s nothing adventurous about road rash and broken bones. Invest in your own safety by selecting the right motorcycle apparel and gearing up with any of these top-rated boots.


Saturday, March 23, 2019

Posted On March 23, 2019 by Team iCynosure.

Help Your Beauty Shine From Within

Beauty, means different things to different people, in varying degrees of acceptance and rejection. Unfortunately, we take the phrase ‘Beauty lies in the eyes of the beholder’ very seriously and strive to match up to expectations of what the world would consider as ‘Beauty’, that it has lead to become superficial to the point of ugly and to the extent of losing one’s authentic self. 

The conversations today are aimed at making appearances a priority with a focus on the physical realm. The so-called beauty methods and procedures are advancing so rapidly that it not only is difficult to adapt but also very expensive. In reality, by the time you have been pinched, tucked and enhanced, you have lost yourself to the notion of beauty, rather than beauty itself. The imperative question we must all ask ourselves is whether we want to continue spending money to achieve beauty that is about looking beautiful from outside-in or introspect and aim to achieve beauty from within? 

The answer to that important question, especially for me is to maintain the quality and beauty of the being. And when that happens, my beauty will glow and it will draw in everyone like a moth to a flame. I have worked in the wellness and healthcare industry, and thus discovered some secrets that have helped me understand beauty and strive to feel and look beautiful. 

Smile From Within
A smile is one of the most important features of inner beauty, that can touch every heart. It is a positive affirmation that benefits the health as well as overall wellbeing of a person. So go on smile as much as you can, in fact, laugh and scream with joy. 

Nourish From Within 
Eating a healthy, balanced diet with emphasis on whole foods and vegetables and fruits help you achieve a glow that no cosmetics can attain. Nourish your body with food that helps it grow, remain healthy and add to your overall wellbeing. Add seasonal fruits, multigrain flour, raw as well as boiled vegetables for natural enhancement. 

Exercise From Within
The body needs to work as much as the mind and the heart, so the simplest way to achieve that would be to exercise at least 30 minutes every day. However just do not exercise with your body, involve your soul, walk in a beautiful garden taking in the beauty of nature, spend some time with yourself while doing yoga to calm your mind, pick your favourite song to dance the blues way or jump into the lap of water to swim away. 

Supplement From Within
The two pillars of beauty are anti-ageing and skin glow, which is a direct result of the amount of Glutathione and Vitamin C in the body. Glutathione, a master anti-oxidant, produced by the natural mechanism in the human body, is a combination of proteins elements such as cysteine, glycine, and glutamine. It helps to delay ageing, supports skin brightening and improves skin tone and skin buster. However, Glutathione requires Vitamin C to improve absorption in the body, with an added benefit of collagen synthesis in the skin.

Help Your Beauty Shine From Within

Due to multiple factors like lifestyle, dietary habits and also age, the levels of Glutathione and Vitamin C in the body needs to be replenished. A brand that has made great inroads into these natural ingredients is ClickOnCare that offers  Glutone 1000 and Escor Z.

Glutone 1000
Glutone 1000, which contains the world’s best Glutathione - ‘SETRIA Glutathione’ is critical for the optimum health of every body cell. It is the master anti-oxidant and works towards immune function, detoxification, and skin health. The main ingredients of Glutone 1000 are L-Glutathione that improves skin tone and enables skin lightening, Vitamin C that helps collagen synthesis and increases intracellular stores of Glutathione, and N-Acetycysteine that improves the body’s Glutathione Levels while reducing the free radicals. The main use of Glutone is to reduce photo ageing, uneven skin tone and skin dullness. The most important benefit of Glutone among many others is replenishing glutathione stores in the body for enhanced anti-ageing and skin lightening.


Escor Z
Escor Z  which contains Phyllanthus Embelica extracts that is a rich source of Vitamin C, enables the body to fight free radicals, boost collagen and lighten the skin. The main benefits of Escor Z include skin lightening by reducing the melanin pigment, increase production and transfer of anti ageing protein and exert photo-protective effects by neutralising free radicals.

Benefits of Glutone 1000 and Escor Z
When both these supplements are taken together, they form a power-house for skin health and the results are spectacular. As these natural products work from within the body, they are a silent tool to improve skin tone and texture, boost collagen and reduce melanin pigments in each and every skin cell. Thus the effect is on the overall body and not just a particular part with visible signs of skin lightening, skin brightness and less pigmentation. 

With these simple steps, you can enhance your skin health with an inside-out approach and ensure your beauty shines from within. 

Until next time,
~ Heena

Tuesday, March 12, 2019

Posted On March 12, 2019 by Team iCynosure.

Every movie buff across generations will definitely remember the iconic film, Sholay. Ramesh Sippy’s 1975 Bollywood classic is what memorable films are made of — a stellar storyline, well thought out characters, meaningful dialogues, and above all powerhouse performers. Each actor left a mark on the audience in their own way...  Every one envied the Jai-Veeru friendship while feeling compassionate towards the young widow Radha, some even expressed the desire to avenge for the shawl clad Thakur and punish the devil incarnate Gabbar.



However, the one character that caught everyone by surprise was Basanti, the love interest of Veeru... a feisty village belle who rode a horse cart for a living and talked a mile a minute. The film showed multiple facets of Basanti from irritating to silly, from coy to shrewd, from illogical to ferocious — keeping a viewer pegged to her character. However, the most arresting aspect of Basanti was the dare-devil stunts that were performed by the character during crucial points in the film.  At one such point,  Basanti narrowly escapes the villain's goons in a thrilling horse cart chase, the sequence sent shivers down every girl's spine; except for one - Reshma Pathan, the female stunt double who actually filmed the scene for the film. Seriously injured during the chase scene, she bounced back into work within a few days. 

Sholay wasn't the first film Reshma did as a stunt artist but Sholay made her known name in the industry, something which eluded many stunt women during the time in the film industry. The story of most such artists largely remained behind the scenes and would remain anonymous even today if not for director Aditya Sarpotdar’s The Sholay Girl, a biopic on Reshma Pathan. Released on Women’s Day this year, here’s why you should watch The Sholay Girl online which is currently streaming on ZEE5. 

The Sholay Girl is one such film that plots the life of a young girl who began working as a stunt double from the age of 14 years and charted her journey through numerous trials and struggles to reach a milestone in a career that was restricted to men. Check the trailer of the film here. 



The two main characters of The Sholay Girl, Reshma Pathan is played by Bidita Bag of Babumoshai Bandookbaaz fame and Stunt Director Asim is played by Chandan Roy Sanyal. Bidita Bag nails her character to the T and delivers an honest compelling performance that instantly transports viewers to the 70s era. She has so beautifully lived the character throughout the film that it leaves a distinct mark in viewers minds for a long time. Chandan Roy Sanyal delivers a performance that only a few can replicate, and does so effortlessly. The powerhouse duo brings to life every scene they are in, giving a visual representation to bravery, strength and indomitable resilience.

The film is the one with a truly happy ending that celebrates the work of an invisible hero Reshma Pathan, her daring personality and her never-give-up attitude. So, watch ZEE5 original The Sholay Girl online for a truly uplifting, realistic, no-frills biopic that will add a ‘can-do’ spirit to your thoughts. Click here to get more insights on The Sholay Girl. 

Thursday, March 07, 2019

Posted On March 07, 2019 by Team iCynosure.

When do you think your skin is at its optimum best? 

Very surprisingly or not, no one is really sure that the skin is the best at a given day... But I do and no it is not what you think. Research says that skin is at its optimum best during infancy with a pH level of 5.5 which makes it slightly acidic in nature. An ideal pH level is the only reason, a baby’s skin feels the softest, most supple and perfectly nourished and moisturised at touch. However, at this stage, it is also quite tender and sensitive to the new environment it is exposed to and needs extra protection to maintain it.


The most important aspect of skincare apart from cleansing and moisturising is to preserve the natural pH balance as it plays a vital role in protecting the body by neutralising alkaline-based external aggressors and restoring the skin’s natural defences. Balancing the skin's pH level is not as difficult or as complicated as it sounds, in fact, it is relatively simple and easy to achieve. An effortless way is to enhance pH in the body is by using products that are either neutral or slightly acidic in nature. There are numerous  brands that offer pH neutral products and specifically for infants and babies. I use SebaMed Baby, a range of bath, skin and sun care products created specifically with a pH value of 5.5 to make #MyLittleMan Rajveer’s skin more resilient and less sensitive. With the harsh summers around the corner in India, I've planned my skincare regime for him with products suggested by his paediatric dermatologist which include steps to nourish, cleanse, moisturise and protect his skin.


The two step routine begins with a nourishing and cleansing bath for which I'm ditching the bathing soap and opting for SebaMed Baby Extra Soft Wash. The botanical cleanser with a refatting compound containing vernix protects his skin from harmful bacteria and encourages moisture retention thereby minimising the risk of dryness and irritation.


The next step is moisturising with SebaMed Baby Cream to promote skin development and protecting with SebaMed Baby Sun Lotion to prevent dehydration. The rapidly absorbing, non-greasy formula of the cream and lotion helps preserve moisture balance and acts as a natural pH buffer to keep skin healthy and glowing. 

A few things that I absolutely love about the Sebamed Baby range of products are: 
~ developed and clinically tested by dermatologists 
~ recommended by paediatricians as well as dermatologists 
~ suitable for all skin types, especially sensitive and young skin
~ suitable from birth right up to adolescence
~ free of harmful ingredients like soap, mineral oil and chemicals
~ has an ideal pH 5.5 content to nourish and protect a baby’s skin

Thankfully, balancing Rajveer's skin's pH levels have never been easier, thanks to Sebamed Baby range of products. As you see sustaining the natural pH quotient of his skin doesn't require an elaborate skin care routine, just remembering what his skin likes and dislikes. Once I understood those little details, I have been able to give him the best thing to wear every day.... a gorgeous healthy skin.

Until next time,
~ Heena

Thursday, February 28, 2019

Posted On February 28, 2019 by Team iCynosure.

Our heart is the busiest organ of the body, every second pumping millions of gallons of blood to every cell, ensuring a steady flow of oxygen, fuel, hormones and other vital compounds that are essential for our overall wellbeing. With the immense work-load that it endures for such a consistently long time, there are chances that it may suffer greatly, in case of instances of a poor diet, absence of exercise, substance abuse, other underlying conditions and sometimes even genes. So to ensure that the heart is in a happy healthy status, one must make healthy changes in the lifestyle which essentially involves - an eating plan that is based on natural whole foods and daily exercise that comprises of cardiovascular conditioning.



Research shows that foods rich in fatty acids and protein, especially the ones that are plant-based; are most likely to help reduce the risk of heart diseases due to their low saturated fat content and high fibre content. One of the most prominent plant-based protein that I know of, is Soy Protein. As per the Protein Digestibility-Corrected Amino Acid Score, soy protein is pegged to be a complete source of protein — rich in omega-3 fatty acids, rich in minerals like calcium, iron, magnesium and selenium and low in saturated fat content.

As per the American Heart Association food containing soy protein help reduce the level of Low-Density Lipoprotein Cholesterol while help raise the level of High-Density Lipoprotein Cholesterol. Scientific history shows a low LDL and high HDL improves blood pressure and arterial health which in turn aids heart health. Additionally, soy protein is rich in fibre, vitamins and minerals that provides cardiovascular benefits, which is invaluable for heart health. 

Soy from both a culinary and a nutritional standpoint is critical to those consuming plant-based diets. Soybeans and food items made from it — soy milk, tofu, edamame, tempeh, etc have been important and continue to play an essential role in not only traditional food but also modern cuisine. A cup of soy-rich food provides approximately 15 grams of protein, which is twice the content found in other legumes and much higher compared to other plant protein. Many people are still very new to incorporating soy in their diets, so we chalked out a few ways of consuming soy that you could check in our article here and we also cooked up a range of delectable dishes that you could check in our article here to see how you can bring soy home. 

Even though the US Food and Drug Administration (FDA) states that 25 grams of soy protein a day, may reduce the risk of heart disease and numerous research finding of soy and heart health by brands like DuPont are encouraging,  I believe that only soy in itself is not the answer. A healthy heart requires a more comprehensive approach which includes a balanced diet, exercise, and cessation of substances like smoking, alcohol and drugs. 

Until next time, 
~ Heena