Posted On 5/26/2016 by Team iCynosure.
Tuesday, May 24, 2016
Posted On 5/24/2016 by Team iCynosure.
However being in a fashion forward city like Mumbai, where every corner is busting with boutique stores and malls, it becomes very difficult to stay in the classic fashion cell. However over time I’ve moved from the traditional methods of shopping to the more contemporary ways that not only saves me time and money but also offers me much more choice and option.
The online shopping scenario has slowly yet steadily grown onto me, with the influx of numerous fashion portals. And since I’m such a strong advocate of the benefits of online shopping, here are a few tips that will help you stay on trend and jazz up your wardrobe with the most in-demand pieces at the fraction of the prices.
1. Add Products to the Cart
While surfing keep adding products to your cart and leave them there for a few days. If you are lucky enough you might end up getting an additional coupon code or a better price offer via email or the app alert.
Being a parent, I tend to keep adding various products from dresses for girls to cute accessories, from toys to school supplies to my cart and wish list regularly. I was surprised to receive an email from the portal a day after my browsing session offering me a reduced price for products that were on my wish list. Without losing a moment I clinched many products for a fraction of its price for my little princess, one being this super stylish dress that’s perfectly on trend.
2. Opt for Email Alerts
It’s a good idea to sign up for email alerts with your favourite store so as not to miss the online sales and regular offers. Some online portals also offer coupon codes depending on your spend history or a discount just to join the mailing list.
It was an online shopping high when I received an email with an amazing offer for a ladies watch I was eyeing for a while. I managed to get the watch at an amazing price of about 60% of its retail price.
So with these simple tips you must get online and shop as and when you want, because unlike the brick and mortar stores, online stores don’t pay any rent or employ a huge staff thereby passing on all the saving to you, the customer.
Sunday, May 22, 2016
Posted On 5/22/2016 by Team iCynosure.
The event was inaugurated by Shri Shivanand Hulyalkar, Vice Chairperson, Ministry of Textiles, Government of India while Mr. Nachiket Barve, renowned fashion designer and Mr. Vineet Gautam, CEO Bestseller were the guests of Honour. The students from the academy exhibited their projects and the grand finale concluded with a fabulous fashion show followed by the award ceremony.
With over 70 projects at display, the inaugural Portfolio saw some revolutionary ideas in fashion, design and creative business. One of the students, who worked for the software giant TCS for over 3 years quit her job and joined Pearl Academy and came up with a business plan to create an app to connect volunteers with the elderly who require them. The model based on community based palliative care has been nominated for the prestigious Global James McGuire award. Fashion students came up with interesting ideas like a fashion line inspired from planet Mars and sustainable fashion fabrics.
Unlike routine graduating ceremonies, the PearlPortfolio featured varied lines including casual wear, bridal and maternity wear and kids and mens wear. Below are the three things that I loved about the event…
Installations at the Exhibition:
Collaborations with Industry Bodies:
Versatility in Design:
Portfolio’16 ended on a high note with an awards ceremony. The winners were thrilled to receive awards from the industry stalwarts present at the event.
You can find out more about what Pearl Academy stands for, their faculty & the various courses they offer on their website.
Friday, May 20, 2016
Posted On 5/20/2016 by Team iCynosure.
Arrive in the city via Pudong Airport and take the Maglev Train into the city center, It covers 30 kms within minutes at a speed of 270 mph. This train is the first commercial maglev line, designed similar to modern day aircraft with two to three seats per row, temperature control, and trained attendants. Don't forget to click a selfie when the LCD screen alerts you that the train has reached its maximum speed of 431 kph. The Shanghai Maglev has been recorded by Guinness World Records as the fastest commercial train in the world.
Head to the world-renowned museum that houses over a quarter million rare and unique cultural artifacts to see 5000 years of Chinese history. The Shanghai Museum is located in People’s Square in the center of the city. The bronze collection displayed in the museum is said to be the most fascinating to everyone who visits the exhibits. The museum only admits a set number of visitors every hour and offers an audio guide to enrich your understanding of all the exhibits.
Spend an evening at The Bund boardwalk admiring its magnificent architecture against the backdrop of the peaceful Huangpu River. This street dedicated to more than 50 architectural styles ranging from Gothic to Baroque, Roman to Renaissance, is picture perfect against the illuminated night sky. The Oriental Pearl Tower stands 468 meters tall, the highest in Asia. It is made of three main spheres, three gigantic columns, and—the highlight—a moving capsule.
Meditate at a temple built in early 220AD. The Jingan Temple, the most famous temple in Shanghai, is under National Protection. The temple has three meditation halls: Hall of Heavenly Kings, Mahavira Hall, and Three Sage Hall. Jing'an is most visited for the portrait of Sakyamuni, which brings inner peace and commands reverence. Every year a traditional fest is held at the temple to celebrate Lord Buddha's birthday.
So what are you waiting for? Pack your bags for Shanghai now!
Tuesday, May 17, 2016
Posted On 5/17/2016 by Team iCynosure.
If not; the first thing you need to know is the right platform to get onto to earn cashback and the simple way to actually earning back that spend. Shopback is all about getting the best deals, discounts, and coupon codes on 300+ stores, plus just ‘getting cashback’. So when spend money online through ShopBack, the platform gives back a fraction of what you spend as cashback, which is nothing but extra, unlimited savings whenever you shop online.
So how does the Shopback model work?
The image above is self-explanatory. Sign-up with Shopback, log-in and shop via the platform from the numerous stores that have affiliated with. Once the purchase is made, cashback will reflect into your account on Shopback post which you are eligible to cash out your earnings once you reach an Redeemable Cashback of INR 200.00. Additionally if you are new to the platform you can even sign-up via iCynosure referral code to earn a bonus not only at sign up but also after your first successful purchase.
Does Shopback really work?
I found the cashback portal Shopback while looking to book a much-needed summer getaway out of the chaotic city of Mumbai. I used MakeMyTrip via the link on Shopback and surfed to find the Jakson Inns in Phaltan, Satara and quickly booked my weekend break with the amazing property. Back to the cashback portal I surfed to book my travel; Paytm came to my rescue and I could book my bus ride from Mumbai to Satara. When I checked to see what I've earned as cashback it was a good INR 1k rupees on a spend of INR 6k. Not a bad deal at all, especially with cashback on top of Paytm offers and MakeMyTrip offers.
I love Shopback not only for its main concept of cashback but also for the super easy interface with direct access to the latest deals and promotions.
Have you used a cashback site Shopback or a similar one before? Let me know in the comments below!
Saturday, May 14, 2016
Posted On 5/14/2016 by Team iCynosure.
The beauty of the U.S. mountain states lies in their diversity. Imagine climbing some of the highest mountains in the country or driving through a wide expanse of desert lands — or hiking through beautiful canyons and jumping into a blue lagoon. You’ll fall in love with the beauty. Here are some destinations in both the northwest and southwest regions of the mountain states.
Flagstaff, Arizona: Base of Your Adventures
Flagstaff is a city graced with diverse landscapes: picturesque deserts, serene mountains, and pine forests. It is the entry point for your Humphrey’s Peak adventure and the Grand Canyon. Alternative destinations are the Wupatki National Monument and the Walnut Canyon National Museum, where you can immerse yourself in the rich history of the area. Finding great hotels in Flagstaff should be the least of your concern. At DoubleTree by Hilton Hotel Flagstaff, your comfortable bed ensures a sound sleep. Plus, you’ll get a complimentary cookie upon check-in.
Salt Lake City, Utah: Home of Canyonlands
For a city, there is none more geographically gifted than Salt Lake City, which lies between the Wasatch mountain ranges and Great Salt Lake. You can explore the nearby Canyonlands National Park to explore. Take in the buttes designed by the Colorado River. If you prefer knowing the city more, check the architecture of Temple Square, the Salt Lake Tabernacle, and in Utah State Capitol, to name just three. If you’re on a budget, you can find cheap Salt Lake City hotels. For its strategic location, Residence Inn by Marriott Salt Lake City – Downtown makes everything within reach and is affordable.
Saint George, Utah: Love by the Border
Situated in southwestern Utah, Saint George is near the border between Utah and Arizona, making it an ideal location for travelers who have long road trips in mind. Trek through Snow Canyon Park, and wait for the gorgeous sunset. Visit Sand Hollow State Park, the Mojave Desert, or the Pine Valley Mountains. You can easily find affordable hotels in Saint George. For example, The INN at Saint George offers great comfort for a very reasonable price.
Glenwood Springs, Colorado: A Dip in the Hot Spring
Hearing the name Glenwood Springs may make you think of the huge Glenwood Hot Springs Pool. Imagine dipping your tired body in welcoming warm water. It’s an instant cure for your sore muscles after a day of hiking around the Hanging Lake Trail or enjoying Glenwood Caverns Adventure Park. If you’re looking for upscale Glenwood Springs hotels, try The Hotel Denver, situated near the train station. This hotel provides great breakfast choices, and its rooms are elegant and comfortable.
Billings, Montana: The Thrill of the Magic City
Billings, the largest Montana city, is not nicknamed the Magic City for nothing. The name came from the city’s rapid growth, and Billings continues to grow. For leisure and business travelers alike, there are many things to do here. Pictograph Cave State Park and the Rimrocks appeal to the adventurous, while the Western Heritage Center and the Yellowstone Country Museum interest the history lovers. If you’re looking for Billings hotels that fuse the historical and the exciting, the Northern Hotel may be the perfect place for you.
Mountain state destinations are among the most exciting in the U.S. So go ahead and pack so you can find your own adventure.
Thursday, May 12, 2016
Posted On 5/12/2016 by Team iCynosure.
Few years ago I travelled to a county full of rugged mountains and sandy beaches, with an ocean of ancient reefs thrown in and acres of rain forests to escape into. It was by far one of the most perfect places to experience an exciting post-graduation rush with friends and feel the air of freedom. We chose plush five star hotels against cozy home stays, followed a tight itinerary and dived straight into exploring the must-visit spots.
We were in Malaysia, a perfect home away from home.
I'd first want to take a direct flight into the country with Malaysia Airlines and land into Kuala Lumpur. Even though the capital city of Malaysia is full of tourist attractions and experiences from child friendly parks and enormous wide life to renowned world heritage sites contrasting man-made towering skyscrapers, tantalizing food and shopping delights; I'm going to book in such a way that my Flight Schedule allows me to take a connecting flight straight into the Malaysian Borneo.
Sabah, fondly called the land below the winds has been my dream destination since my first visit to the country. With rich natural experiences including the Tabin Wildlife Reserve, the Orangutan Rehabilitation Sanctuary, the Ranau Pouring Hot Springs, the gorgeous Sipadan island for diving among large pelagic species to muck diving at Mabul; Sabah is the perfect natural retreat for every traveller - adventurous or wild life lover or one looking for leisure.
However I want to head straight to Kinabalu National Park to experience a once-in-a-lifetime climb of Mt. Kinabalu and witness a other end of the world beyond the clouds.
Climbers have penned their experiences and just reading them gives me goosebumps. The two day scheduled climb takes a climber to the summit at Low's Peak to witness a spectacular view from 4095 meters above sea level. I'm sure I'd feel on top of the world with a view that will reach beyond the vision of my eyes, a climb that will give me a new perspective to life. From the relaxed ascend up to Layang-Layang to the difficult climb to Laban Rata, climbers have witnessed the beauty of rain forest trails and the rocky trails, navigated through steep inclines and uphill turns.
After all the trials the thick forest will finally open up into a rocky plateau of Laban Rata guesthouses, where climbers retire for the night. The next morning each step of the way to the Sayat-Sayat checkpoint offers exhilarating views in all directions... St John's Peak to the west, the Donkey's Ears to the east and the distinctive South Peak to the south shall give climbers a glimpse of what's to come. And then the dream to sit back and soak in the sunrise at the top of the peak will make the world stand still.
Thats the one moment I want to experience and be mesmerised in awe and happiness.
Wednesday, May 11, 2016
Posted On 5/11/2016 by Team iCynosure.
So you’ve decided to spend your precious vacation time at raves and EDM festivals. You are undoubtedly in for a blast of epic proportions. Still, it’ll be helpful to employ a few strategies in advance of your trip in order to ensure that things go smoothly—i.e. sans epic meltdowns, lost friends, or bodily discomfort. Whether you’re heading to Electric Daisy Carnival in Tokyo or Electric Zoo in NYC, here’s how to prep for the ultimate EDM vacation so that you can enjoy it drama-free.
1. Read up on the venue in advance.
Once you’ve purchased tickets to a festival or rave, check out the venue’s website to learn if any items are prohibited from the grounds as well as what amenities will be on offer. (For example, some festivals have started going “cashless”—meaning festival goers can load money onto a wristband and leave the credit cards at home.) While you’re at it, print out the show lineup and a map of the festival grounds so you can plan your route in advance.
2. Pack layers.
EDM festivals involve lots of dancing and require being on your feet all day. Do your body a favor and pack layers that are comfortable, breathable, and appropriate for the weather. Even if the day starts out warm, it’s a good idea to bring along a hoodie or light jacket in case the night turns cool. If you have room in your backpack or fanny pack, it’s also a good idea to bring an extra pair of socks in case yours get wet or dirty during the show. Perhaps most importantly? Remember to wear comfortable footwear.
3. Eat and drink well.
Dancing for hours under the beating sun—it’s a blast, but it’s also tough on your body. Give your body the best chance at feeling okay by the end of the night by eating a nutritious meal before raves, packing healthy snacks, and staying hydrated while you dance the night away.
4. Bring the right toiletries.
While you simply won’t be able to maintain everyday hygiene at a show or festival, you can approximate cleanliness with a few key toiletries. Consider packing baby wipes for tackling grime on your neck, armpits, arms, and feet in addition to dry shampoo, sunblock (an absolute must for summer shows), and hand sanitizer for post-porta-potty cleanup.
If you’ll be camping at a festival, pay-per-use showers may be available—bring along flip flops, a bathing suit, and cash if you want to take advantage of these facilities. Also be sure to bring your standard toiletries such as toothpaste, toothbrush, soap, deodorant, etc. And don’t forget to pack a basic first aid kit—stashing one of these in your pack can save many a headache (literally) in the event of minor cuts and bruises.
5. Accessorize smartly.
A few items tossed into a backpack or fanny pack can make a huge difference in your rave-going experience:
§ Once night falls, a headlamp is tremendously useful if you drop something on the grass or need to
review a festival map in the dark.
§ Sunglasses will help protect your eyes from summer rays or the flashing lights that are common during
§ Ear plugs will help protect your hearing so you can enjoy EDM for years into the future.
§ Plastic trash bags can serve as a poncho, a seat, or protection for your belongings in the case of rain.
§ A waterproof phone case will help spare you from the devastation of ruining your phone.
6. Make sure your phone has juice.
Before heading to a rave, make sure your phone is fully charged so you can take pictures and stay in touch with your group in case you get separated. It’s a good idea to put your phone on airplane mode while you’re at the show in order to conserve its battery. If the venue offers a charging station, then bring along your charger. You could also opt to bring an extra battery.
7. Secure your belongings.
Although it’s impossible to guarantee with 100% certainty that your stuff won’t get lost or stolen at a rave, a little vigilance can go a long way. Some festivals offer rental lockers, which can be a great idea if you’re willing to pony up the cash. If you want to keep your belongings with you, you can help secure your things by hiding valuables in unappealing packaging (such as a cleaned-out sunscreen bottle), keeping your items on your body at all times (i.e. dancing while wearing your backpack, fanny pack, or Camelbak), and making a pact with your friends to help look out for each other’s stuff.
8. Coordinate with your group.
Communicating in advance of a rave can do a lot to keep everyone in your friend group safe and in the loop.
§ Select a designated driver when applicable.
§ If you’re going to a festival where multiple artists will be performing, reach a consensus regarding which
shows you’ll all see together and when you might split up.
§ Write your friends’ numbers down on a piece of paper and keep it with you at all times (in case your
§ If you’re up for it, choose an identifier that can help you all spot each other in a large crowd—for
example, you could all wear matching T-shirts or bring along a flag or a balloon tied to a pole so that
people can find the group again when returning from food or bathroom runs.
Upon arriving at the venue:
§ Note where you all parked, where the bus station is, or where your taxi will pick you up (depending on
your chosen mode of transportation). This is especially important for festivals that are held in remote
areas where it’s easy to get lost.
§ Select a meet-up spot for the group so that if anyone gets separated, you all know where to find each
other at the end of the night.
A little advance planning, packing some key toiletries and accessories, and coordinating with your group both ahead of time and at the rave will help ensure that your EDM vacation goes off without a hitch.
Tuesday, May 10, 2016
Posted On 5/10/2016 by Team iCynosure.
However there are a few golden rules that must be followed no matter what age and phase of life you’re at to ensure the health of your delicate areas.
§ Eat a balanced diet and stay hydrated
§ Pick natural fabric inner wear
§ Wash regularly with the right hygiene product
§ Consult a gynaecologist and have regular check-ups
§ Avoid soaps and cleansers especially those with artificial colours and perfumes
These simple actions will help maintain the overall health of your intimate parts and prevent odours, itching and discomfort. This will also ensure that you do not suffer from bacterial infections and diseases. Though there are many brands that claim to provide the perfect product for feminine hygiene, I have had quite a few bad experiences and when I’ve finally found the one product that has exceeded all my expectations I'm sharing my experience with you.
I have used Medimix Ayurvedic products for a while especially as they are formulated with natural ingredients which perfectly work for my sensitive skin. So when they launched their Intimate Hygiene Wash infused with the best and most natural ingredients like lime, rosemary, neem, sage, aloe, thyme, vetiver and bisabolol, I knew this product would be a sure shot winner for me.
After each use, my skin has felt softer and more moisturised as the pH levels are being restored while moisturising the areas as well. What has also worked in my favour is that the product is free from soap extracts, Parabens, Sulphate, Nitrosamine and alcohol. The trace of Cholayil, the most ideal chemical free ayurvedic cleanser ensures a soothing and calming effect with a fresh and fragrant feel. Additionally as the product is gynaecologically and dermatologically tested, it is perfect for all types of skin and can be used without worry.
I’ve happy to have found this amazing product and would definitely recommend that you try it too. So get your bottle of Medimix Ayurvedic Intimate Hygiene Wash to gift yourself the gentleness.
Monday, May 09, 2016
Posted On 5/09/2016 by Team iCynosure.
But more recently when I saw some #YummyMummy proudly flaunt their growing bodies I was mesmerised. During the Lakme Fashion Week, Carol Gracias looked as gorgeous as ever with her baby bump and it was a great step in breaking fashion week stereo-types and carving a path for all women alike. More recently the social media pages of TV actor Shveta Salve is buzzing with heart-warming pictures of her pregnancy journey.
Bio-Oil a specialist skincare oil that helps improve the appearance of scars, stretch marks and uneven skin tone; its advanced formulation, which contains the breakthrough ingredient PurCellin Oil, also makes it highly effective for numerous other skin concerns, including ageing skin and dehydrated skin.
The brand took a stunning step to celebrate motherhood bodies by organising a #YummiliciousWalk with these two oh-so pregnant beauties and 12 mums-to-be who won an online contest to walk the ramp on the eve of Mothers Day. The walk conceptualised with a thought to help expecting mums shed their inhibitions and flaunt their gorgeous bodies, cherishing these beautiful memories marked a transformation of sorts. A many of firsts for Carol, who conceptualised and choreographed the show. The gorgeous ladies were dressed in outfits by Innaya by Shivangi Lahoty and accessories with traditional baby shower floral jewellery. The beauty of the soft pastels and intricate embroidery added an unmatched charm to the entire styling. The maxi skirts stole my heart and I cannot wait to flaunt one one.
Not only were the #YummyMummy (ies) given a platform to glow but also the event had celebrity gynaecologist Dr. Kiran Coelho and dermatologist Dr. Rashmi Shetty answering their queries about pregnancy and post-pregnancy concerns.
It was great to see the gorgeous ladies take the ramp with all the confidence and dazzle the audience with their camaraderie and confidence. Seeing each of them cheering the others was remarkable when crowned the titles of Cutest Baby Bump, Gorgeous Glow and Yummy Mummy.
Lets not forget the 'men of the moment' too and applaud the dads-to-be too, after all they have a huge contribution to the said status. :) Surprisingly the men blushed more then the women!
All in all it was a fun event and I personally think Bio Oil should make this an annual event that encourages mums-to-be to celebrate and enjoy their pregnancy phase rather than shying away from the world.
Sunday, May 08, 2016
Posted On 5/08/2016 by Team iCynosure.
Vodafone launched 'Vodafone U - The Mobile Destination of Choice for 200 million Indian Youth’, a first of its kind lifestyle proposition designed to map the gap ad offer the youth a world of connectivity with friends and fun via the world of internet, voice and music. Pegged at being the one point of connectivity in the increasing growing on-the-go generation, Vodafone U is the perfect #FunWithU experience.
In line with the youth centric theme of the product, the launch was as much fun as expected with three leading YouTube icons coming together to collaborate and create content. During the launch Kanan Gill, Raftaar and TVF performed their song and completely rocked the stage and lit it on fire. Don’t believe me, here is a glimpse for you.
Three leading YouTube icons came together to collaborate and create content for the launch of the all new 'Vodafone U' #FunWithU, a mobile destination of choice for over 200 million Indian Youth. Yay for @KananGill, @raftaarmusic and @tvfqtiyapa #fununlimited #fun #vodafone #launch #kanangill #raftaarmusic #tvfA video posted by Heena Shah-Dhedhi (@heenadhedhi) on
Sandeep Kataria, Director - Commercial and Arvind Nevatia, National Head - Consumer Marketing spoke at length about the huge youth client base and the new product thats poised to the ‘Connector’, ‘Enabler’ and ‘Entertainer’ between the youth and their mobile in a seamless and enriching way. Vodafone’s deep understanding of the pulse of the generation enabled them to develop a product like Vodafone U that bundles exciting offers with benefits and experiences.
Being a Vodafone customer for the longest time, an avid internet user and in a profession that needs connectivity 24/7 the best takeaway for me from the launch of ‘Vodafone U’ are:
Data Allowance: A plan that allows night surfing at special rates so you don’t miss out on the fun.
Data Loan: An option to loan 60MB data for 2 days when you run out and need some in emergency.
Unlimited Music: An unlimited download of music absolutely free for 2 months for you to stock up on.
Just as we were getting drenched with the amazing offers, the Hard Rock Cafe boys got onto the platform and started an impromptu gig.
Photo ops with celebs, impromptu singing and dancing gigs and connecting offline with online friends marked the day perfect with ‘FunWithU’.Running short of data?? No worries. Get #FunWithU and take a data loan with @VodafoneIN. pic.twitter.com/RLfXNQVXnP— iCynosure.in (@heenadhedhi) May 6, 2016
Sunday, May 01, 2016
Posted On 5/01/2016 by Team iCynosure.
Today I head the Corporate Communications Department of a global pharmaceutical giant, however to reach this position I too started at the base of the ladder. With a major in creative arts and media relations from St. Xaviers College of Communications I was surprised to be accepted into an internship program with Wizcraft World for a series of Bollywood award functions. To say the least at that point I was super excited and with practically no idea what to expect I packed my bags and headed to Mumbai with other fellow interns and friends from college.
Accepting an internship at that time was a huge gamble, especially because I didn’t follow much of Bollywood however on the other hand it was exciting because the experience was poised to be so valuable where I would have an opportunity to learn directly from those in charge. And the feather in the cap was that I’d be hop-nobbing with the whose-who of the film and glamour industry.
What I didn’t accept was the crazy schedules and silly requests that would come from various individuals that were not even listed in the job description. Inspite of all the fuss I easily slid into the day-to-day operations; co-ordinating for the award function with back-to-back meetings, production task lists and innumerable to-do lists. As the awards day came closer, I was almost on first name basis with practically everyone and anticipated the tasks much before being asked to do them.
The day the celebrities started arriving, it was chaotic and crazy beyond any length of my imagination. All of us, the interns were on our feet from early morning to late at night and at the end of the day, we just crashed in one room without nothing about food or comfort. Even in the chaos we had a great time; bonding with each other, forging great relationships that has stood the test of times.
To conclude, my time at Wizcraft was nothing short of amazing; the experience taught me the ropes of the business and gave me an insight to many things. I’m sharing my first internship experience for the #MyInternTheory activity at BlogAdda in association with Intern Theory and here are my golden rules to keep in mind when you happen to be in a middle of an internship or are poised to apply for one very soon. Do everything that is expected of you and add a pinch of what is not. Forge friendships that will become the solid ground for your foray into the professional world. Last but not the least accept a role you enjoy so it doesn’t feel like work.
Pregnancy is by far the most beautiful phase in a woman’s life, however when I was expecting I has a lot of inhibitions about the w...
A s a woman I am particular about my overall health and wellbeing; and that includes feminine hygiene as one of the important factors. I in...
Today I head the Corporate Communications Department of a global pharmaceutical giant, however to reach this position I too started at t...