Monday, May 09, 2016

Posted On 5/09/2016 by Team iCynosure.

Pregnancy is by far the most beautiful phase in a woman’s life, however when I was expecting I has a lot of inhibitions about the way I looked and the way my body was growing. When I was expecting my beauty glow ensured a steady radiance and an intense shine, that was unmissable; however I did shy away from flaunting my baby bump and expressing myself through my growing body. 

But more recently when I saw some #YummyMummy proudly flaunt their growing bodies I was mesmerised. During the Lakme Fashion Week, Carol Gracias looked as gorgeous as ever with her baby bump and it was a great step in breaking fashion week stereo-types and carving a path for all women alike. More recently the social media pages of TV actor Shveta Salve is buzzing with heart-warming pictures of her pregnancy journey. 

Bio-Oil a specialist skincare oil that helps improve the appearance of scars, stretch marks and uneven skin tone; its advanced formulation, which contains the breakthrough ingredient PurCellin Oil, also makes it highly effective for numerous other skin concerns, including ageing skin and dehydrated skin. 

The brand took a stunning step to celebrate motherhood bodies by organising a #YummiliciousWalk with these two oh-so pregnant beauties and 12 mums-to-be who won an online contest to walk the ramp on the eve of Mothers Day. The walk conceptualised with a thought to help expecting mums shed their inhibitions and flaunt their gorgeous bodies, cherishing these beautiful memories marked a transformation of sorts. A many of firsts for Carol, who conceptualised and choreographed the show. The gorgeous ladies were dressed in outfits by Innaya by Shivangi Lahoty and accessories with traditional baby shower floral jewellery. The beauty of the soft pastels and intricate embroidery added an unmatched charm to the entire styling. The maxi skirts stole my heart and I cannot wait to flaunt one one. 

Not only were the #YummyMummy (ies) given a platform to glow but also the event had celebrity gynaecologist Dr. Kiran Coelho and dermatologist Dr. Rashmi Shetty answering their queries about pregnancy and post-pregnancy concerns. 

It was great to see the gorgeous ladies take the ramp with all the confidence and dazzle the audience with their camaraderie and confidence. Seeing each of them cheering the others was remarkable when crowned the titles of Cutest Baby Bump, Gorgeous Glow and Yummy Mummy. 

Lets not forget the 'men of the moment' too and applaud the dads-to-be too, after all they have a huge contribution to the said status. :) Surprisingly the men blushed more then the women!
Bharti Gohel with Kalpesh Gohel, the couple took home the 'Cutest Baby Bump' title
 Ruby Jain Shah with Kaushal Shah, the couple took home the 'Gorgeous Glow' title
Parul Sardesai with Saurabh Lokhande, the couple took home the #YummyMummy title

All in all it was a fun event and I personally think Bio Oil should make this an annual event that encourages mums-to-be to celebrate and enjoy their pregnancy phase rather than shying away from the world.

- Heena


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