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As I watched this gorgeous video by Max Life the first thing that struck me was the important message about life and insurance that was conveyed during the friendly banter between the lead characters. The visual rendition of an every-day home scenario beautifully conveyed how men and women today have become more involved in creating equal and healthy partnerships. I loved the playful manner which advocated the work hand-in-hand ethos to help each other achieve the goals and dreams.

I know very few women like myself can boast of being surrounded by these supportive men. My father, the pillar of my existence always pushed me to take every path my heart desired without any inhibitions. Even the few errors I made, he validated them as a learning experience that would help me build my life around. My husband whose love and encouragement took me from strength to strength as we grew together. During the building of my brand, he proved an unconditional motivator through the ups and downs and helped me emerge a better person with knowledge and skill.


Sometimes someone doesn’t need to move mountains for you, it just takes a patient ear, selflessness, and understanding. With my cousin Hiren, I learnt that acceptance is the cornerstone of friendship, someone who gives you the space to be yourself, even if vulnerable. A huge part of our friendship stems from knowing I have someone I can count on, any time of day or night. Hiren helped me learn to rely on someone other than myself; whether I need information on work projects, or an honest opinion on a creative idea or advice about my finances, insurance, and investments, I know who to ask. 

Being practically raised together helped, as we pushed each other to be the best versions of ourselves. Be it challenging each other in the gymnasium or counting the calories on the lunch table or getting health screenings done; making ours a no-brainer crazy friendship. With constant encouragement from him, I’ve managed to keep a check on my health status, eat healthy, stay active to be fit and above all be happy. He makes sure there is a simple connect that lets me be who I am, the best I can. 

You see, all the men in my life haven’t stopped believing in me and in all my crazy dreams. And they do more than their share to push me, motivate me, encourage me and support me in all that I want to do. So today I urge you to share stories about the man who supports you unconditionally, who helps you achieve your dream and stay the firm solid support in your life. Say ‘Thank You’ to him and make him the role model for a zillion other men to emulate. 

Now is a good time to start!
~ Heena
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I know I’ve been continuously talking about the Mumbai Summers for the last few weeks, but it’s the harsh Indian reality. Unfortunately, the heat arrives coupled with the consistent dust and pollution and let's face it, sucks the life out of us. We as adults recognise the changes that the weather brings to our lifestyle and overall health and we immediately take corrective measures. However what about kids who rarely know what damage is happening to them?

Kids are adorable, cuddly with super soft and supple skin; the best among all. But we completely forget that they need more protection from the sun than we do. Most parents will ensure the kids remain indoors during the afternoon heat and cover them in layers of clothing; which are in a way efficient but insufficient ways to protect their delicate skin. Sun Damage among babies is a largely overlooked aspect and all parents must try to protect them without compromising on their childhood, but by incorporating Sun Protection in their daily routines.



One of the biggest myth about sun lotion is that it is to be used only during the summers, but the fact remains that sunscreens are to be used all year round, especially during the summers. The most effective sun protection should be infused with both UVA and UVB filters, Pro-vitamin B5, a pH level of 5.5, an SPF higher than 25 and most importantly should be alcohol, paraffins, parabens, perfume and colour free.



So when Sebamed India invited us over for the launch of their new product Baby Sebamed Sun Lotion I couldn’t contain my excitement. The launch event was a super interactive session with loads of activities planned for the children. From pop-up counters to photo-booths all the kids were super excited; especially as they were the stars of the day. The brand graciously invited all the kids present at the launch to take centre stage and unveil the product.


Once the product was unveiled, the in-house health consultant from Sebamed shared some valuable tips on the right method of applying sunscreen on children:

~ sun Protection must be used at least 30 mins prior to going outdoors for it to work
~ a maximum of 3-4 tbsp of Sun Screen is enough for a child up to 6 years of age
~ sun Lotion must be applied in circular motions on the skin’s surface
~ reapply Sun Lotion every 2 hours when out for a longer period of time
~ ideally apply Sun Lotion even if the child is to remain indoors

I’m also sharing some tips from my personal experience with #PrincessHeer about Sun Lotions. 
~ a stick formula works best for the face instead of cream, lotion or spray
~ in case of sprays, use the spray first onto your hand and then apply on the baby’s body
~ even when waterproof, reapply Sun Lotion as soon as the child comes out of the water and is dry

Coming back to the launch event, as the kids continued with their Sun Lotion experiments, we headed to the garden area of Radio Club for a chance to register ourselves for a record for a Yoga Session. What any mum would think an impossible task proved to be a record maker with almost 70 mums - kids duo made it to the INDIA BOOK OF RECORDS for a maximum number of mums and kids participated in the Yoga Session #WelcomingSummer in the Group Attempt category.



I have been using a Sunscreen for Heer which has given me satisfactory results, however, with all the product features of the Baby Sebamed Multi-Protection Sun Lotion, I’m looking forward to taking her skincare routine several notches up. I’m especially curious to try the product for its SPF 50 and ph5.5 levels, an oil-free base and most importantly compatibility with sensitive skin.

Have you used any Sebamed products? What has been your experience with them, share it with me in the comments below. 

Until next time,
~ Heena
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It’s Monday evening and I’m in the Kitchen, addicted to trying out new recipes and experimenting with some odd combinations until they delight my flavour palate. Nope, I’m not an old bore; just a mother trying to create magic for my child.

After a fun morning at the launch of a Baby Sunscreen Lotion yesterday, the rest of the day was dedicated to "how to survive the Mumbai summers". The list not only had things that I need to do and get but also to design some finger-licking summer treats for #PrincessHeer that will ensure adequate nourishment but at the same time taste amazing so I don't have to shove the food down her throat. I’ve been extremely proud of my Kitchen Experiments those which got me loads of accolades until Heer realised that food isn’t all fun to eat! Over the last few months, it has become worst and I’ve time and again looked at my fellow moms for inspiration; however very little has really worked.


In the tiring times, Hershey’s came to my rescue with their Hershey’s Recipes that have a range of recipes based on ingredients you wish to use and also on your cooking skill levels. When last week the brand organised a hands-on cooking workshop 'Hershey's Cook Along’ with renowned Celebrity Chef Rakhee Vaswani I joined in to stir up some quick, fun and exciting twists to your everyday recipes.


Chef Rakhee had a well thought out plan for the workshop with a simple yet interestingly line of specially curated recipes to please the little ones at home. At the Palate Culinary Studio, I got to spend some unadulterated bonding time with Hershey's new range of product and amassed some knowledge to utilise them in various ways apart from the regular flavoured milk and shakes and as bread spreads. Read up, assemble the ingredients and whip up a couple of recipes with the Hershey. 

Here I'm sharing two easy-peasy recipes that have become my staple go-to from the workshop.

Nutty Chocolate Bowl for Breakfast
No child will refuse a chocolate bowl at any time. However, the fun here is adding some super nutritious ingredients which otherwise they will point blank refuse to eat.

Chocolate Ingredients - 1 Cup Oats, 1 tbsp Dried Cranberries, 1 tbsp Chia Seeds soaked in 1/2 Cup Soya Milk, 1/4 Cup Mixed Fruits and Nuts as per choice and allergy, 1 tbsp Hershey’s Caramel Flavoured Syrup and 1 tbsp Hershey's Chocolate Flavoured Syrup. 
Chocolate Preparation Method - Add oats, soaked chia seeds and Hershey's Caramel Flavoured Syrup in a small pan. Stir the mixture over medium heat, bring to a boil. Reduce heat and let it simmer until oats are completely cooked. Add to a serving bowl, top it up with mixed fruits nuts. Finish it with a drizzle of Hershey's Chocolate Flavoured Syrup.

Strawberry Paapdi Chaat
Doesn’t it already sound exotic enough to bite into? It sure is, especially at snack time it is sure going to be hit with not only the kids but everyone at home.

Chutney Ingredients - 4 tbsp Tamarind soaked in warm water, 2-4 Dates soaked in warm water, 1 tsp Masala Powder as desired (Chilli, Jeera, etc) and 4 tbsp Hershey’s Strawberry Flavoured Syrup.
Chutney Preparation Method - Toss all the ingredients in a pan. Set aside to cool.
Chaat Ingredients - 100 grams Boiled Potatoes, 50 grams Mix Boiled Sprouts, 50 grams Yogurt, 25 grams Sev, 12 Ready-to-use Paapdi, 1 tsp Masala Powder as desired (Chilli, Chaat, etc), Coriander Leaves to garnish and 6 tbsp Hershey’s Caramel Flavoured Syrup.  
Chaat Preparation Method - Arrange Paapdi on a plate, top it with mashed potatoes and sprouts. Sprinkle with some Masala as desired and add Strawberry flavoured chutney. Top it with Yogurt and some Hershey’s Caramel Flavoured Syrup. Sprinkle Chaat and Chilli Powder and Sev. Garnish with Coriander Leaves.

If you want to try some more recipes, check the video below or head to Chef Rakhee's youtube channel.


For me, my earliest memories in the kitchen are those of sitting on the counter-top helping my mom chop veggies and mix batter for pakoras. That's what I’m going to bring in with Heer in our kitchen, the new Hershey's Super Mum-Kid duo on the block to experience #EverydayHappinessWithHersheys.

Until the next time, 
~ Heena
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Pepe Jeans Junior has become synonyms with #PrincessHeer’s wardrobe. Every time we head out to shop, she instantly chants the Pepe Jeans anthem. When the brand invited us to preview the Spring Summer 2017 collection last month, PrincessHeer practically #PepeWalkThisWay.

The SS17 collection has brought back the Portobello Road to the stores with its eclectic style as a constant source of inspiration.The collection revolves around the gorgeous famed street, infused with attitude and a natural stage to sashay forward with an inhibited spirit. The neighbourhood is part of the act, witness to the length of the road, experiencing its mix of attitude and style. 

Summer freshness is captured in this collection, ideal to complement the colour palette for the Indian summers. The collected upped the game with the Blue Soul, Super Ego, Portobello, Viva Cuba and Only Play Collection not only for adults but similar styles adapted for the little ones as well. Both Heer and I particularly loved the #50ShadesofBlue with sparks of corals and reds, and the Tropical prints, Pigment Dyes, Bleach Washes along with the Tie Dyes, Quirky Patchwork, Aztecs, IKats, Batik and Embroidery. The light fabrics, vibrant colours and unique styles are a must that scream street style with a touch of swag. 

My favourite corner has to be the Junior section, where I found everything that would make it to my summer must-haves list for Heer. From beautiful dresses to basic tees to gorgeous skirts and tops were beautifully stacked on the racks and shelves in the store. So Heer went ahead and let loose to upgrade her #summer wardrobe.




 Look 1: Basic TShirt (Buy Here) with Tie-Dye White Shorts (Buy Here)

Look 2: Aztec Print Blue Top (Buy Here) with Peach Filigree Skirt (Buy Here)

I would highly recommend that you walk into the store today. 

In the meanwhile, with these two looks, Heer is joining the #PepeWalkThisWay digital catwalk. You can be a part of the brand history, submit a still or moving image of you in your neighbourhood walking towards the camera with an attitude that screams "London W11th” and share it on social media with the hashtag #PepeWalkThisWay and follow Pepe Jeans on Facebook and Twitter for updates.

Until next time,
- Heena
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Sacramento, California's capital city, is at the intersection of the Sacramento and American Rivers. Known as America's Most Diverse City, Sacramento boasts cultural attractions that inspire, cutting-edge cuisine that impresses, a history that enriches, and amenities that surprise travellers who venture into the city. The city has grown from a sleepy cow town to the Farm-to-Fork Capital, and Sacramento now goes by the tagline, 'California begins here'.

Image via Flickr by Kevin Cortopassi

Weather Conditions
Sacramento has beautiful sunshine for over two-thirds of the year, making it a perfect outdoor destination to explore. The city enjoys a Mediterranean climate with warm, dry summers and mild, wet winters. Although it is pleasantly mild throughout the year, the summers from June to August become quite warm. However, the low humidity keeps the climate quite comfortable even as the temperature rises.

Getting Around
Sacramento has an extensive public transportation system with over 37 miles of light rail and 20 miles of bus services that connect to numerous destinations. Alternatively, many tourists prefer to explore the city on foot, as the grid numbering system makes navigation easy. However, the most convenient way to get around Sacramento and the surrounding suburbs is by car. Travellers can book parking spots in advance with SacPark.

Hotel Bookings
Sacramento has plenty of events to attract visitors year round. Since there's something going on at all times, the city offers numerous accommodation options, from five-star hotels to budget-friendly rooms. Travellers can choose from over 1,000 hotels, such as the luxurious Hyatt Regency or Sheraton Grand or the budget-friendly Hampton Inn and Suites or Courtyard by Marriott. Travellers can also book boutique hotels or bed and breakfasts via Hotel Planner.

Planning Experiences
With so much to do in Sacramento, you may have to narrow down your list of attractions. Here are five things that travellers must make time for during a visit to Sacramento.

1. Old Sacramento
The 28-acre National Historic Landmark District pays homage to the Gold Rush of 1849. The district is usually buzzing with activities around the museums, entertainment acts, dining experiences, and shopping escapes. The wooden sidewalks, horse-drawn carriages, and historical characters offer a glimpse of 19th-century life.

2. Farm to Fork Experience
The annual Farm-to-Fork event in Sacramento is a celebration of the region's food and beverages. The celebration isn't confined to dining experiences. Instead, it features farm tours, cooking classes, farmers markets, al fresco dinners, and wine tastings.

3. Museums
Sacramento's history is one of adventure, ambition, and hard work. The city's numerous state-of-the-art museums and historic sites capture its past beautifully. Walk down memory lane to experience the area's history and diversity.

4. Sacramento Zoo
The Sacramento Zoo offers an enriching day filled with learning, laughter, and exciting experiences. Your visit could include encounters with exotic animals, fun rides, overnight safaris, and guided zoo tours.

5. Fairytale Town
A 3.5-acre children's play park, Fairytale Town brings fairy tales and nursery rhymes to life. It inspires imagination, creativity, and literacy. This storybook park has 25 bright, colourful play sets and offers the perfect backdrop for children to perform their favourite stories.

In addition to these must-visit, must-experience things on my travel itinerary, there are loads of other interesting attractions in Sacramento. 

Are you excited enough to plan your trip?
~ Heena
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One of the newest trends in the beauty industry are monthly beauty box subscriptions and the latest to join the subscription service bandwagon are perfumes. Not only does a perfume subscription box allow you to try out new scents at reasonable rates but also helps you build your repertoire of scents to know what will your go-to signature scent be.


I’ve friends who have worn the same fragrance forever and some who keep changing their scents; while some hoard on to perfumes, I need perfumes more realistically. Not only do I prefer change occasionally but I also need my perfumes to be in travel-friendly cases for the hectic lifestyle I lead. While exploring viable options I recently came across Perfumebooth, a one-stop online destination for superlative fragrances sourced from all over the world at affordable prices. However, what caught my eye was the unique Perfume Selfie; a stylish patent-pending device to carry the miniature sized perfumes that easily fit in your pocket or purse.


Apart from regular sized products, Perfumebooth offers a Perfume Selfie Box similar to a subscription box where you get 7 mini (4ml) perfumes from 7 different brands and a Perfume Selfie. PerfumeBooth has exclusive tie-ups with the brands and the 42 bestselling perfumes have been shortlisted and imported directly from France, UK and UAE. At INR 475, the Perfume Selfie Box is a steal with seven 4ml sample size perfumes, a Perfume Selfie Case and an INR 502 Gift Card to purchase full-sized products.

Currently, the brand offers three variants of the Perfume Selfie Box for men and women in which perfumes have been hand-picked as per the personality of the box. I picked the Sophistique Women for the emphasis on how she would make you want to bow down in respect. She’s elegant, she’s priceless and a queen of her universe. The other box I picked is the Lurve Women for it emphasised all things classic where you’d picture her walking down the Parisian streets, holding a dozen carnations. She’s special and everyone will know that.


My first impressions as soon as the products arrived was the packaging that would make it super convenient for travel or on the go. I love the design of the case that makes it sleek and stylish while ensuring easy to use with zero spills! Also, the generous 4ml will allow me to test the fragrance multiple times in different environments and conditions before making the purchase for a full-sized product. The biggest plus is the price point that’s practically next to nothing and with a discount coupon; making it practically free.


I also love the fact that the brand has introduced niche independent perfume brands instead of the run-of-the-mill brands that are available everywhere. For a fragrance experimenter or a collector, PerfumeBooth surely allows you to broaden your horizon and gives you access to new and unique scents.

I’d recommend a try, would you want to experiment? 
~ Heena
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No one can stop you from doing what you want to but yourself. I am unstoppable, as a mother, a wife, a daughter, a friend, a professional I try to squeeze in 48 hours in my day, every day. And I’m sure most of the women out there do the same. Though every day isn’t the same, some are easy-peasy while some a truly terrible. However, I always put the difficulties aside, equip myself with tools that will ease out the issues at hand and march ahead to achieve my dreams; even on #Those5Days. And what better than making yourself comfortable with the best available personal care product option Whisper, than sulking during that time.


This International Women’s Day, Whisper invited top Women Bloggers from Mumbai for a tête-à-tête with Actor Radhika Apte, Gynaecologist Dr. Nandita Palshetkar and Senior Scientist Edith Tilly to discuss periods, hygiene and the new product #WhisperIndia’s #UltraSoft. After some very successful campaigns over the last few years including ‘Touch The Pickle’ that busted the period taboo and initiated a cultural change and ‘OwnThose5Days’ that pushed girls to be proud of their periods, Whisper is back to creating a new mindset for the masses. Doing the Blogger Meet, Radhika, Dr. Nandita and Edith discussed period woes, importance of taking care of oneself and then the absorption and softness experiment.


The New Whisper Ultra Soft napkins aim to provide great comfort to menstruating girls/women and do away with the myth that rest should be taken during those five days of the month as their potential is restricted due to their condition. When I first received the new improved Whisper Ultra Clean sanitary napkins I noticed the unique design that promised superior protection with almost 100% locking of wetness and odour. The top layer is covered with an extra gentle softer top sheet and smaller pores with wider wings and back. 



I took the #ComfyChallenge and in my personal experience, the Whisper Ultra Soft sanitary pads are extra gentle on my skin, making the 2x softer claim true. The soft top sheet in the centre and wings along with the infinite pores locked the wetness and odour, giving me extra coverage and long-lasting protection throughout the day. The Whisper Ultra Soft sanitary pads have a soothing effect on my skin allowing me the comfort to be myself and giving me the everyday confidence I deserve. 

So do not let anyone or anything stop you, or plant any doubts in your mind. Go chase your dream whatever day it is. 

~ Heena
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Over the years we’ve heard of building collapses and the first thought that comes to my mind is; how weren’t the people living in noticed the deteriorating conditions. I do agree that detecting cracks and leaks and repairing them in a timely manner is one of the main components to identify and evaluate the health of the society. But who really does it?


No one builds weak structures, however, some homes may not withstand the weather conditions, while some may not bear the brunt of nearby constructions while others fall prey to ill maintenance. Just as Johann Wolfgang von Goethe says, "He is happiest, be he king or peasant, who finds peace in his home.”, we must all find our peace at home. However, if you have one ounce of doubt about the health of your home, you will never be at peace.

Mr. Ramesh S. Prabhu, Chairman of Maharashtra Societies Welfare Association during his recent address reiterated an urgent need for structural audits and repairs of societies on a regular basis. However, the primary concern remains awareness among citizens to understand the importance of buildings being kept healthy.   

So what does a healthy structure mean? Almost all housing experts identify sub-standard construction practices, water leakages and over-enthusiastic renovations as the root cause of structural damages in buildings leading to deterioration through water seepage which in turn causes corrosion, distress, cracks in the concrete that weakens the structure. These are the early signs of structural weakness of the society which in a long run may affect the overall health of the building as well as have a negative impact on your finances and your health.


As a layman how do you really identify if or not your home is healthy? Sure enough, you and I are not expert architects who will have one look at the wall and identify an issue. But if you look closely enough you will sure have signs that will tell-a-tale, such as sagging ceilings, rusting fixtures, peeling of paint and vinyl, mould or fungi formation on surfaces, discolouration of materials and musty smell.

So once you have identifies the issue, bring in An Expert Advisor For Home Renovations to initiate timely structural repairs. One such expert is Dr. Fixit from the House of Pidilite - the Waterproofing Expert, an initiative which focuses on “Building a Healthy Society” by raising awareness about the need for timely planning of repairs along with right diagnosis and expert solutions for the surface area. The brand via its TechChat helps you connect the Waterproofing Experts, ensuring you have a convenient and easy way to get your waterproofing queries resolved.

Dr. Fixit uses various State-of-the-Art techniques such as Non-Destructive tests and Concrete Petrography for evaluating existing concrete structures to measure the strength of concrete and if they need be replaced or rehabilitated. The technologies that are used not only detect water leakages in buildings but also provide analysis and interpretation of test results along with recommendations for remedial waterproofing. So as an aware member of your society and you home,  Pledge #FreedomFromDampness to Protect Your Loved Ones. 

So what are you waiting for? Audit now!
- Heena
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About Me

About Me

Hey, my name is Heena and I'm a Mumbai based blogger, influencer and content creator.

iCynosure.in is my cozy corner on the internet, where I've chronicled things that fascinate and inspire me.

Enjoy browsing and feel free to get in touch at icynosureblog@gmail.com

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      • The Essential Support For #ABeautifulLife
      • Get Summer Ready With Baby Sebamed Sun Lotion
      • Bringing Hershey's To The Kitchen To Tantalise You...
      • #PrincessHeer Welcomes Summer With #PepeWalkThisWay
      • Your Travel Guide To Sacramento, CA
      • Experiment At The PerfumeBooth With A Perfume Selfie
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      • Build A Healthy Society For A Healthy Home
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