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As a fashion week regular, one thing I sure swear by are some of the essentials that a fashion blogger needs to keep in mind. There are a few must have to survive the fashion week and make sure you turn up every morning as fresh as a daisy and go back home with an amazing bank of images to write about. 



Comfortable shoes, a roomy bag, statement pieces of accessories, long lasting make-up and blogger tools are the most important things one has to carry all around. I see a lot of bloggers carry multiple gadgets like a camera, video recorder and voice recorder around and I really wonder how they manage juggling all of these things. I prefer to carry just my LYF mobile’s #LYFsmartphones, Earth ‘Element’ from their range which not only helps me give my readers and followers an insight into the fashion world, but also is an all-inclusive tool completely fuss free. 



The Earth is a gorgeous looking phone in white with gold trims all around, and though its a very common design there is something about it that instantly appeals to me. Apart from the standard stuff, the phone has a notification LED around the power button that lights up in different colours depending upon the type of notification received. I am in particular going to speak about the battery and camera performance as that's what is most important to us bloggers. 

The battery is simply outstanding, especially with the multiple apps running on the phone at the same time, it sure outlives most of its competitors. The plus point for me was that in-spite of continuously using it for practically the entire day that phone did not feel warm at any point in time. The screen is quite large and good to navigate through the social media platforms easily. 

I took a little time to completely understand how the dual camera feature works but once I did, there has been no looking back. The phone beautifully guides the users to the camera's app and it offers numerous setting to play with. The primary sensor is 13 megapixels and video quality records at 1080 pixels, which is really promising. Apart from this the camera has two important settings Refocus and Foregrounder. Refocus allows to set focus on a particular point on the screen and then vary the density accordingly. Foregrounder is a more manual refocus that allows colour filters and allows to further refine the pictures. 

So a smart phone with a great battery life and one that can ensure good quality pictures and videos is a must -have. If your current handset doesn't do the trick and you are forced to carry multiple gadgets that weigh you down, invest in a great friendly phone like LYF mobile's #LYFsmartphones. 

Here is a glimpse of my #LakméFashionWeek Summer Resort 2016 closing show by Rohit Bal through my #Earth LYF smartphone. Enjoy. 



I was lucky enough to get front row seat and thus just went clicking with my #LYFsmartphones. 
- Heena
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The 16th edition of Lakmé Fashion Week held in Mumbai, featured more than 90 designers some of who are the whose who of the industry. I witnessed most of the shows first hand, sitting admits the fashion industry thanks to LYF mobiles who were the associate sponsors. The euphoria of Manish Malhotra who kicked off an elegant opening show, the heritage collection of Gaurang Shah, the ElektroCouture from Berlin showing they edge, bespoke electronic wearable technology to the Emporia collection by Wendell Rodricks to the closing show of avant-garde designer Rohit Bal has made the last four days spectacular. 

With bollywood showstoppers to standout collections, #LFW 2016 also has it’s share of talented young designers who did make a mark on the Indian Fashion scenario right next to the big names in the fashion world. Though I’d love to have a piece from each of the 90 designers who showcased at #LFW, my must-have designer from this years showing are: 


Ka-Sha by Karishma Shahani Khan

Karishma who graduated from London College of Fashion showcased a collection that focused on a form of storytelling. Highly influenced by multi-layered cultures and ever-changing social landscapes, Ka-Sha endeavours to celebrate handcraft in all its forms, adding to the individualistic expression in each product. Through a balance of localization and globalization, matching contrast with harmony and merging art with sustainability, the label aims to re-interpret materials with love from India.

Aiman by Aiman Agha

The design philosophy that the collection by Aiman followed was illustrative exploration, experimentation and expression. The show was an absolute transfusion of sophisticated and meticulously tailored garments with exquisite embroidery and fresh colours. The silhouettes and forms were futuristic with beautiful cuts and bright coloured embroidery. The line 'Recreate’ represented a pictorial documentation of a love sonnet, that emphasised the dainty collection beautifully. 

Just as the week comes to a close, I cannot wait to go back and experiment with my style and inculcate some amazing things I’ve witnessed and captured on my #LYFsmartphones. The Earth element of the phone did not let me down and went on to compliment me and my style throughout the last 5 days of the most fashionable event of the city.

 - Heena
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One of few designers that I was looking forward to this season is the master of weaves, Gaurang. His exquisite handcrafted masterpieces that have a huge jamdani influence is a rare technique that is used in the current times, especially because it takes over 2 years to weave depending on the design, colour mix and intricacy. So even before you actually land a piece it is an heirloom piece, making it a very desirable piece of art one can even wear. 


The range of sarees he puts together are a fusion of yarns like khaki, mugs silk, hussar silk, organza and silk. Bringing back the discontinued technique of weaving with no machine work Jamdani, is kept under the warp in the loom and is replicated by the weaver to the finest details with floral and geometrics references drawn from nature. In kanjeevaram sarees, the korvai weaving technique on the jacquard loom is revived with traditional motifs inspired by the temple art of the 16th century. The sarees and dresses created under the banner is textile art that is an amalgamation of traditional motifs with contemporary textures. 

At his show on Day 2 of Lakmé Fashion Week Summer Resort 2016 vintage silhouettes and traditional textiles worked in tandem to bring out majestic earthly colours. Aptly titled Calico, the collection showcased an exquisite range of Indian wear especially saris, crafted to display a fusing handwoven textiles like khadi, muga silk and organza with the jamdani technique. A combination of motifs that ranged from Mughal floral elements to paithani designs.






The show was buzzing with live music by Manasi Scott and her band while models strutted down the ramp. The showcase had a display of saris along with other Indian outfits that reminded me of the Belle Epoch era with puffed up and ruffle-sleeved blouses after a series of dramatic floor-grazing gowns in nudes and delicate morning hues. The sharp pleats and dramatic ruffles were a refreshing break during the season with a spectacular Spanish twist.


Another aspect of the show that I loved was Carol Gracias looking as gorgeous as ever with her baby bump and kudos to the team to taking a step in breaking fashion week stereo-types and carving a path for all women alike. 

Just as his collection was inspired with natural elements of life, the range of LYF Mobile phones too is inspired by natural elements… Earth, Water, Wind and Flame. I am covering this fashion week using the Earth phone that unleashes the photographer in me. With a dual camera of 13MP + 2MP, the phone ensures vivid pictures even at night. The breath-taking detail with ChromaFlash, Re-Focus, Fast Focus, and OptiZoom adds life to images and even allows to edit and perfect photos with intuitive tools. Apart from this the phone comes with marathon 3500 mAh battery which is a desirable piece of technology one can use. 

- Heena
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Fashion, for me is all about comfort and individual preferences coupled with a distinct personality and simplicity. And one place I make sure to be at is the Fashion Week. Year-on-year Lakmé Fashion Week has introduced me to new and exciting talent whilst reiterating the timeless elegance of industry stalwarts. 


This year, Lakmé Fashion Week Summer Resort Edition has an electrifying line up of designers showcasing their collections over the next five days beginning with none other than acclaimed fashion and costume designer Manish Malhotra. Manish in association with LYF showcases the Elements collection inspired by the range of LYF smart phones by the same name. 

Scenes from @manishmalhotra05's show last night.... the beauty of the Nature Elements theme in its full glory. It was pure bliss to be part of the opening show at #LFW and witness the show as part of the @LYF_in team. I'm recording this on my new #LYFsmartphones Element Water.
A video posted by Heena Shah-Dhedhi (@heenadhedhi) on Mar 30, 2016 at 2:44am PDT

Keeping the ‘Nature’ theme in mind the set that was constructed offsite at Mumbai’s Mehboob Studios like a beautiful forest with a cream-coloured tree right on the ramp and floating birds all across the arena. Soft music coupled with birds chirping took us all to the land of dreams; transporting us instantly into a story book. Amidst the euphoria the show started to highlight embellished gowns, lehengas with trails and structured tops and blouses. Layers of fabulous organza, tussar and crepe in pastel hues of baby pink, powder blue, light green and orange make it perfect for the summer bride and bride maids. The manner in which technology is merged with fashion today the collection is a perfect blend to bring in the amalgamation of rich fabrics, delicate embroidery and flattering silhouettes with #LYFsmartphones  to capture the essence of the journey. I am using the LYF handset to match the adrenaline and the fashion rush at #LFW. 


My favourite part of the entire collection was the sharp asymmetrical cuts that added a touch of edgy mystic to the collection. As with every collection, there was a capsule for grooms in the Elements collection that perfectly complimented the offering for the summer bride.

Cheering from the front row were Manish’s Bollywood buddies including his muse Kareena Kapoor.

What an evening, what a collection... #LFW has started with a bang, where Fashion meets Technology. @manishmalhotra05 has outdone himself creating the #Elements collection inspired by nature - Earth, Water, Wind and Flame!! Clicked on @LYF_in #LYFsmartphones
A photo posted by Heena Shah-Dhedhi (@heenadhedhi) on Mar 29, 2016 at 11:01am PDT
Jacqueline Fernandez walked in one of the season’s best; a shimmery silver evening gown with a sheer pink cape that every bride-to-be will want. 

What an evening, what a collection... #LFW has started with a bang, where Fashion meets Technology. @manishmalhotra05 has outdone himself creating the #Elements collection inspired by nature - Earth, Water, Wind and Flame!! Clicked on @LYF_in #LYFsmartphones
A photo posted by Heena Shah-Dhedhi (@heenadhedhi) on Mar 29, 2016 at 11:05am PDT
Arjun Kapoor styled by Manish for his movie Ki and Ka, appeared alongside Jacqueline in a dark blue sherwani with a plain silver jacket and a stole.

Speaking about the collection, Manish emphasised that the ‘Elements’ collection brings out the dichotomy of beauty and power present in the four elements – Earth, Water, Wind and Flame; similar to the contrast of confidence and demureness; tradition and glamour of a contemporary bride. And I couldn’t agree more. 

- Heena
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Hey, my name is Heena and I'm a Mumbai based blogger, influencer and content creator.

iCynosure.in is my cozy corner on the internet, where I've chronicled things that fascinate and inspire me.

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