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ICynosure

I’m an avid online shopper, without any doubts. I browse through a zillion products on e-commerce portals and yet fail to find a product unique enough to engage with my design sensibilities. At best I’d come across a product that is different from those offered by hundreds of online retailers in a particular way. However, my thirst for unique pieces remained unquenched until I found Qtrove. 



Qtrove that looked like a regular online portal, on closer inspection turned into a treasure trove of hand-picked painstakingly unique gorgeously curated products from handpicked vendors. With a niche range of handmade and sustainable products, Qtrove ensures customers don’t end up with the same mundane stuff available anywhere else. 



While browsing through the portal, I was amazed at the products from the brand Clovve. Summed up in a few words by the designer duo Minal and Arpit, their luxury designer brand Clovve is a flavorful spice that adds richness to any dish. Clovve offer style, uniqueness, and functionality in all its designs of travel and cosmetic pouches, laptop bags, everything perfect for travelling. 



With less than 100 pieces of each product manufactured, it truly makes it unique to own one. I instantly fell for the rich and classy tan laptop bag that can be used as a work bag too. A minimal design crafted in finest faux leather with a smart detachable cotton strap and antique finish fitting the bag is an instant winner that will definitely grab some eyeballs. I instantly placed an order and received it within three working days. The price tag is definitely great for the quality it assures and the design is perfect. 



My shopping experience has been great with the website however the only glitch that I faced in the entire experience was at delivery. The packaging of the product was disappointing. When I received the bag, the packaging was with no bubble wrap or protection bag, also there was no dust bag or odour sachet, the product was directly packed into a courier bag which could have easily damaged the product, which thankfully didn’t happen. But this concern needs to be addressed by the packaging department. Having said that, the product is exactly as described on the website, the quality and finish is at par with international brands and is sturdy and efficient.  

I’m pretty pleased with my purchase and cannot wait to flaunt it soon. 
- Heena
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A couple of weeks ago, my daughter cut the laces of my brand new Adidas Pure Boost X Training Shoes, I didn’t know whether to be upset or feel humorous. Luckily just before she decided to navigate through other parts of the footwear, except the laces she decided to call out to me to show her creative art. It was a tough task getting her to let go her creative project. 
Anyways, once I realised that the original laces couldn’t be used, I headed out for the replacement ones. I found nothing, not even in their brand shops. Even locally the laces didn’t match up in terms of quality and the colour, length and shape couldn’t be matched. 

Being the internet savvy blogger that I am, I began my search online as I was sure to find one at one of my favourite online stores. However, hours of searching remained unfruitful and by the end of the evening, I was super disappointed. I thought about getting the regular laces from a local brand as nothing much could be achieved. A last shot on the mobile, on my way home to a browser search of ‘find replacement laces for Adidas’, got me to the online shoelace shop Laces Out. I was excited to check out an online shoelace shop that makes buying a small yet very important item so much easier.



To find the best match, I searched using the details about the lace I was looking for. The results were astounding, perfectly similar to the original lace and I trod with caution. After a thorough search through the options, I zeroed down on the Pink x Grey Rope 3M Laces. The amount of information, detailing about sizing, colour, etc. along with a description of why a particular type of shoelaces might be the right fit for the shoes. The abundance of information found on the website is amazing, especially the resources section including various guides about lacing. Who can believe lacing can be so informative.



Finally, to sum up my shopping experience, I would say it was much simpler and way more convenient than regular shopping as I made an informed decision about the product I was buying.

Have you ever had a hard time looking for a simple product? Share your experience below.
- Heena
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Over the last year or so I have transitioned into a more online shopper than an offline shopper and the new online shopping portals coming up are a way for people like me to unwind. During my recent search for a particular product, I discovered a new online store… Aplava.

A personalised beauty service tailored to individual taste, budget and lifestyle; Aplava focuses on making a recommendation for all beauty and wellness needs. The portal brings together the best quality Indian and International brands across skincare, haircare and make-up products working directly with manufacturers and distributors to offer genuine products to the shopper. 

Every time I land on a shopping portal, I have to experiment and so I did a trial shopping haul. After placing the order I waited patiently for the order to arrive. The next day I received a call regarding the unavailability of a chosen product and then offered a replacement or a larger product via a cash on delivery option. I was disappointed with my choice being unavailable, however, I was thoroughly impressed with the professionalism.



During my shopping experience, I really was amazed at the recommendations offered along with range of products. The shopping policy was more or less similar to other online portals while the there were a few highlights and a couple of misses. 

STRENGTHS
§ Personalised product recommendations
§ Range of national and international brands/products
§ Well packed products ensuring no damage in transit
§ A 10-day Return Policy 
§ Complimentary products with every order 
§ Rewards for every purchase

WEAKNESSES
§ Delivery charges apply for orders below INR 999
§ Delivery time schedules 

My shopping experience with Aplava has been pretty great and I will be looking forward to shopping with them soon again. All the products were delivered in perfect condition, bubble wrapped and intact inspite a many of them in glass bottles. I loved the fact that the brand added a small travel sized haircare package as a gift for me, in accordance with the beauty score derived from my profile.  

However, one important aspect the brand needs to catch up with is to up its delivery time schedules in the tremendous competition that is seen in the online shopping scenario, to be the first choice for all online shoppers. 

Have you heard about Aplava? How has your experience been?
- Heena
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As a professional who dabbles between a full-time corporate job, my blog and my family; there is hardly any time I get to do other things. However being a thorough perfectionist, when I need additional help around the house or otherwise; the only thought in my mind is to get professional help and not a stop-gap arrangement. 

It has been a tough task to find the right professionals, especially when the task that needs attention is an one-off or a limited time-duration job. Inspite of my willingness to pay a premium, I’ve hardly managed to find qualified experts. Point in case is when recently my mother-in-law had a fall and we were looking to hire a physiotherapist; and on checking with the doctor; he suggested to hire the women who come to offer traditional maalish as physiotherapist were unavailable in the area. That was something I refused to believe and I started inquiring around.



While asking around, a colleague suggested that I should try UrbanClap. On closer inspection, I've gathered that Urban Clap is a services marketplace bringing together buyers and service providers under one roof and connecting them via a systematic platform. The services offered range from home salons to wellness professionals; from party planners to wedding photographers, from home servicing to repairmen. The idea sounded exciting, however since it was the first instance for me I threaded with caution.



I quickly registered online and got browsing to check the website; though you can download the app on your mobile as well. After a series of general question, a couple of queries were asked pertaining to the exact nature of service required. Once the responses were submitted including the doctor’s recommendation, I received a notification about the way forward. Over the next 24 hours I received several quotations and after scrutinising their candidature I zeroed in two therapists. After a quick chat with both, we hired the most suitable at a reasonable cost.



The therapist has been attending to my mother-in-law for the last three weeks and I am extremely satisfied with her service, her knowledge about alternative therapies and suggestions regarding improvement.   

For me, the UrbanClap app is a win-win situation for both the parties as the matchmaking engine connects the demand with the supply seamlessly.  Another plus is that each and every provider is background checked which creates a comfort for the buyer as you’re practically letting in a stranger into your house. Quotations received are comparatively lower as the recommendations are location-based. UrbanClap is one app that sure has found space on my mobile as it is a handy tool for the gamut of services it offers, with a short time duration of 3 hours and multiple providers I can choose from. 

Have you ever used the UrbanClap App? Download it here. 
- Heena
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Online Deals and DiscountsWith the amount of shopping I do online I am always on a look out for better deals and offers. No doubt with the surge in the number of online ecommerce platforms one is bound to find some amazing discounts, however did you know that there is a way one can earn back a portion of the money spent?

If not; the first thing you need to know is the right platform to get onto to earn cashback and the simple way to actually earning back that spend. Shopback is all about getting the best deals, discounts, and coupon codes on 300+ stores, plus just ‘getting cashback’. So when spend money online through ShopBack, the platform gives back a fraction of what you spend as cashback, which is nothing but extra, unlimited savings whenever you shop online.

So how does the Shopback model work?
Online Deals and Discounts

The image above is self-explanatory. Sign-up with Shopback, log-in and shop via the platform from the numerous stores that have affiliated with. Once the purchase is made, cashback will reflect into your account on Shopback post which you are eligible to cash out your earnings once you reach an Redeemable Cashback of INR 200.00. Additionally if you are new to the platform you can even sign-up via iCynosure referral code to earn a bonus not only at sign up but also after your first successful purchase.

Does Shopback really work?Online Deals and Discounts

Online Deals and Discounts

I found the cashback portal Shopback while looking to book a much-needed summer getaway out of the chaotic city of Mumbai. I used MakeMyTrip via the link on Shopback and surfed to find the Jakson Inns in Phaltan, Satara and quickly booked my weekend break with the amazing property. Back to the cashback portal I surfed to book my travel; Paytm came to my rescue and I could book my bus ride from Mumbai to Satara. When I checked to see what I've earned as cashback it was a good INR 1k rupees on a spend of INR 6k. Not a bad deal at all, especially with cashback on top of Paytm offers and MakeMyTrip offers. 

I love Shopback not only for its main concept of cashback but also for the super easy interface with direct access to the latest deals and promotions. 

Have you used a cashback site Shopback or a similar one before? 

Let me know in the comments below!
- Heena
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Sometimes you strike gold when you are not even looking, and that’s what happened to me when I chanced upon a site that offers fabulous deals on everything fashion. DealSale App is the newest kid on the block, a new mobile commerce platform for fashion shopping. It is where you can visit numerous stores without the limitation of time or space. DealSale App offers top-quality products to consumers in a dynamic way daily as styles are updated daily.
My Shopping Experience with DealSale, Website Review

All you need to do is download the app on your mobile and get browsing. As I scanned through loads of categories from clothing to handbags to kids wear to beauty products I realised that some of the items are priced at a discounted rate as compared to their respective sites.

My Shopping Experience with DealSale, Website Review

I just placed an order for a gorgeous dress for my little princess and a nice casual dress for myself. My order is still processing and I so looking forward to receiving my items and review them for you.

My Shopping Experience with DealSale, Website Review
My Shopping Experience with DealSale, Website Review

As I'm waiting for my order to arrive, I'm browsing more and more and adding products to the cart. Once the first transaction is delivered smoothly I going to get loads more fashion essentials from them. I think you should take a quick look at them and create a wish list for yourself. 

Until next time,
~ Heena
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Are you a budding fashion designer or a freelancer who creates magic with clothes? Are you looking to set shop, but don’t know where to start. Or more importantly, you don’t have the budget to retail in a mall shop.
Open Your Online Store With ezebee.com

Everyone dreams to see their names on the façade of a beautiful showroom, and I am sure even you would, but you want to begin slow and steady. Take one step at a time and grow in a systematic manner. A professional individual who wants to expand to more than what a small business would give them can do so by going online. The internet opens up the world for every talented artisan within seconds taking them to each and every corner of the world. However it is essential to partner with an online business that has a reputation, reach and above all the commitment to take the service to the next level; a partner like ezebee.

ezebee.com is an online marketplace that offers a credible space to showcase your products and promote your business to the audience beyond your home country… anywhere from India to the rest of the world. As a member, you could use any two distinct services, either to sell via or buy from the online shop. And it is completely free!

In order to buy products from ezebee.com, browse the different categories available under ‘Marketplace’. Apart from the overall classification of products, you can even streamline categories in a way that you can find products from a particular location, in a particular currency and of a particular type. For those immensely talented who are looking at selling online whether products or services, you can open your own free shop and set it as per your like. The best part of selling via ezebee.com is that the basic version is free to use and from there you can decide to either take the next step or continue as it is. Another interesting feature of the site is the EZB’s, which is the point system used to buy and sell products without using actual money and avoiding transaction fees.

Open Your Online Store With ezebee.com

As I browsed through the website, I was curious to see the entrepreneurial offerings from India and was amazed to see the product ranges. From handmade gifts perfect for Raksha Bandhan to fashion essentials that every person must have - to edible gorgeousness and much more were all available at the click of a button. With over hundreds of sellers in each category, the options are unlimited and the prices are so much more reasonable due to the direct seller-buyer link. It was quite nice to note that some brands that are available on numerous online shopping sites in India were priced much lower on ezebee.com, so all the more reason to be part of this online marketplace.

After spending nothing less than a few hours on the site, I’m thinking of starting my own store on ezebee.com and would love for you to come visit, leave feedback and maybe pick a product or two.

Go ezebee and sign up now, 
~ Heena
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Diamonds are a girl’s best friend but gems are too indispensable. Accessories and Jewellery help not only to dress up but you can also easily dress down with them. Be it layered necklaces, stacked bracelets, statement earrings and above all traffic stopping clutches; all of these make an ordinary outfit look outstanding.

Shop For Accessories And Jewellery At Shamoda, Website Review

In fact, your accessory and jewellery wardrobe needs to be as versatile as it can get to be able to put your stylish foot forward. Building an accessory and jewellery wardrobe is indeed a little more thought consuming and experimental than building a clothing or footwear wardrobe. However, the good news is there is an amazing website that offers you some spell-bounding jewellery pieces, that manage an amalgamation of stylish designs and statement pieces.

Shamoda, meaning Women's Fashion (She + Moda (meaning fashion in Spanish) is the new chic brand for women fashion accessories and jewellery. Adding a touch of sophisticated elegance to the Indian women, the product portfolio of Shamoda encompasses a range of affordable luxury fashion products such as necklaces, earrings, bracelets, clutches and much more. With an objective of elevating the fashion quotient of women, the in-house Shamoda stylists’ hand-pick each design to ensure exclusiveness and one-of-a kind product. The one aspect of the brand that I absolutely love is that they offer limited edition pieces and designs. 


Personally, accessories and jewellery pieces for me are all about expressing my personality and stating who I am. I always opt for pieces that add to my persona and accentuate my look. Shamoda has been one of the best discoveries for me since I’ve begun my blogging journey; for the beautiful baubles are uber trendy that easily take me from office to party, from casual to dressy and from traditional to modern in seconds. Having said that no matter what your accessory or jewellery preferences are, just log onto Shamoda and get picking.


Shop For Accessories And Jewellery At Shamoda, Website ReviewShop For Accessories And Jewellery At Shamoda, Website Review
Shop For Accessories And Jewellery At Shamoda, Website Review
One thing I can vouch for after receiving the products that I ordered from the website is the supreme quality of the products. Every product is exquisite, oozing with gorgeousness and utmost finesse. I had great difficulty in restricting myself from going overboard and decided to pick a few to check and then follow it up with another shopping spree. With one shopping experience, here is what I think about Shamoda Accessories in a nutshell… 

Website Strengths: 
* Exclusively limited edition pieces 
* Products identical to that on the website
* Excellent quality products at great prices
* Free and safe shipping 

Website Weaknesses:
* No rings, anklets and ear cuff

I’ve shopped from numerous online accessory and jewellery stores, but Shamoda is a great find with interesting and gorgeous pieces that don’t break my wallet. The brand is currently offering an additional festive discount, so you may want to make the most of it. 


Get picking,

~ Heena
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You know how much I love to shop from the comfort of my home, but sometimes that gets tedious too. Switching from one tab to another, surfing through numerous websites to find that gorgeous dress or that perfect handbag erodes into my precious time and I hate that.

StyleBuys.Com, A Fashion Search Engine |Website Review

Wouldn’t it be perfect to have a specific search engine for fashion? Then all I would need to do is open the website, search through the collection across various brands and sites and shop. Well you must think that impossible. But you will be surprised just as I am to know about StyleBuys.com; a leading search engine for fashion that provides fast, convenient and enjoyable shopping experience. The platform is a summative collection of fashion websites in India offering users the convenience of shopping from one point after browsing through a huge number of products. Recently launched in India, StyleBuys is a subsidiary of Stilgiyin.com, the fashion search engine of Turkey.

The platform offers products from brands like Amazon and Flipkart to Jabong and Myntra to specialised sites like StalkBuyLove, FabAlley and Koovs, lingerie giants Zivame and PrettySecrets and luxury brand Darveys. So the tagline that they go by ‘All Shops, One Site’ is perfect for the platform. A shopper has the convenience to search via brands or categories or even specific phrases. It allows to view almost 200 products per page so it gives some amazing options at one go.

StyleBuys.Com, A Fashion Search Engine |Website ReviewThe concept of the platform is to give shoppers a comprehensive list of options available in each category across various shopping sites. The platform independently is not a shopping site. When a product is chosen it takes the shopper to the brand website to continue shopping and hence all the shopping, exchange and returns are governed by the terms of the said website and not StyleBuys as they have no control over it.

And just as I land on an exciting platform, the next thing I do is experiment and thus that’s what I did. I search and search for my upcoming Sri Lanka trip and picked a couple of maxi dresses and a beach bag. Can’t wait to receive the products and share with you my loot. However in a nut shell, here is what I think about the StyleBuys platform… 

Website Strengths:
§ Great comprehensive list of products across brands
§ Allows adding products to favorites for future reference
§ Multiple search options, making the search more specific
§ Displaying 200 products per page from various brands

Website Weaknesses:
§ None I can think of 

Will I repurchase / use the product again?               Definitely!
Will I recommend the product to friends?                 Sure, Yes!

What do you think about this fashion search engine? 
~ Heena
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I’m so in love with everything Vintage and if it's Desi it's all the more alluring. 

So when I came across Vintage Desi, a web-store that houses the designs of the best Indian designers I was ecstatic. Not only does it have amazing new products but also previously owned, gently worn outfits at a percentage of the original price. If you follow me on Instagram, you may have seen my jewelry haul from VintageDesi. (If not.. hint follow me on Instagram here.)

Vintage Desi Website Review

So if you’re looking for a bridal lehenga or an anarkali suit for any season at a reasonable price tag, this e-store has everything you have ever dreamt of.  You don’t have to spend unthinkable amounts for designer outfits or jewelry to spice up your look with a brand like VintageDesi around. 

Browsing through the website I was amazed at the collection that ranged from Women’s Wear to Kid’s Wear and Jewelry. Designers from Anamika Khanna to Babita Malkani to Manish Malhotra to Ridhi Mehra to Satya Paul to Vikram Phadnis to Rohit Bal, all are part of this amazing initiative. Another aspect of the web-store that I simply loved was the option of reselling your own gently worn designer clothing. 

You may have your bridal outfit or another designer outfit that is simply gorgeous but you don’t think you will wear it again. You can convert that wardrobe space into money. All you need to do is fill out a form on the web-store with the outfit details and a couple of pictures and you have a chance to sell your outfit with Vintage Desi’s gently worn option. I did try the offer and am so glad with the stringent review by the team at Vintage Desi before they accept your product to resell on their website. In short what you buy from them is ensured in quality, precision and beauty. 

Not only clothing the online store has some amazingly crafted jewelry by Namrata Kedia and Shillpa Purii. The moment I ventured in the section I just couldn’t contain myself. I got myself some gorgeous pieces from them. Here is what I looted… 

Vintage Desi Website Review
Gold Cuff by Namrataa 

Vintage Desi Website Review
Coin Earrings by Shillpa 

Vintage Desi Website Review
Half Flower Motif Neck Piece by Namrata  

Vintage Desi Website Review
Pearl Ring by Shillpa 

Aren’t these are gorgeous. I thought so too. So the first opportunity I got to flaunt them I didn’t think twice. I wore them to an anniversary party and the pieces were the talk of town. Not a single person in the room missed to notice them or compliment me for them.

Share the love! All the best!
~ Heena
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Everyone today is tight on budgets, wanting to save as much as one can. Discount coupons thus are a good sent gift that directly help you save while you are busy spending. 

My Shopping Experience Using VoucherCloud India

One such amazing site that’s come to wow the Indian Shopper is VoucherCloud, which delivers the best local deals straight to you, whenever and wherever you like. You can use our coupon codes or visit the sales for online shopping, or print coupons to use in-store. In the last few years, VoucherCloud has helped shoppers in 16 countries save thousands of rupees. 

Once you’ve registered with the portal you can choose from a host of categories including:

~ Food & Drink
~ Day Out
~ Leisure & Entertainment
~ Travel & Accommodation
~ Women’s & Men’s Fashion
~ Baby & Child
~ Gift & Occasion
~ Home & Garden
~ Electronics
~ Health & Beauty
~ Sports & Fitness
~ Student
~ Automotive Coupons
~ Utilities & Services Coupons
~ Finance Coupons

Simply click on a deal that you’re interested in and it will take you to the merchant site in a new tab to explore product options, add to cart and finally shop. Ensure you check the Terms and Conditions to know exactly what the hidden terms are, if any. 

Since I chanced upon this gem, how could I have resisted from actually trying the process… 

My Shopping Experience Using VoucherCloud India

Surfing through the Women’s Fashion Deals, I landed on High5Street to get a gorgeous ethnic outfit for the ongoing wedding season. With a flat 15% discount I managed to bag a stunning cream georgette embroidered ankle length anarkali suit for a little over INR 1200.

My Shopping Experience Using VoucherCloud India

Next up was Jabong from where I purchased a much-needed white shirt and a party clutch. 

My Shopping Experience Using VoucherCloud India

Embracing my favorite colours black and white I loaded the cart to enjoy a good 30% off amounting to INR 855. In short I bagged products worth INR 2849 for INR 2095. 

My personal experience with the portal has been extremely positive with exciting deals and offers at my disposal. What I really loved about them is the feature that you can save a deal or offer for future use if you don’t want to use it on the given day. One thing that really confused me was the actual difference between Get Code, Get Deal and Visit Sale. So I checked with the team and here I’m making it easier for you… Get Code is when there is a discount or offer code available that you must input on the merchant site after shopping. Get Deal and Visit Sale takes one to the merchant site where the discount is automatically applied when you are redirected to the site.

My Shopping Experience Using VoucherCloud India

Website Strengths:
§ Large no. of coupon options in each category
§ Coupons save option to be used at a later date
§ Direct links to merchant sites to avail offers
§ Copy Code button for easy implementation

Website Weaknesses: 
§ Registration compulsory to access print vouchers

Will I recommend the portal?                    Sure, Yes!
Will I purchase via the portal again?         Definitely!

Have you ever used Coupon Codes to shop? Let me know.

Happy Shopping,
~ Heena
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Remember those days when you watched Madhuri dance in a gorgeous orange saree the world went awww! Or as Karishma sang maiya yashoda flaunting a stunning lehenga and all brides took notes. Those were the days when designer outfits were much beyond our reach. Practically all women found images of their favorite outfits flaunted by Bollywood beauties and went back to their tailors asking them to replicate the designs and patterns.  

But they weren't quite right and you don’t need to do this. Not anymore!

Visit VIVA-LUXE and you will know what I mean.

Style’s Best Unplugged At VIVA-LUXE, Website Review

Established with one motive; to offer the best of the Asian couture to every woman no matter where in the world, VIVA-LUXE specialises in presenting elegant and distinct pieces from hand-picked designers on their portal.  

The online shopping haven not only offers some of the best from each designer’s collection, but if you are looking for an exclusive piece, VIVA-LUXE is the place to be. They have specially curated exclusive pieces that you wouldn't be able to find anywhere else. From what I see, the designers they work with are the best from around the globe who live fashion and style through their work. 

Currently they have an exquisite collection of sarees and lehengas. But I have been completely mesmerized by the Saree Gowns by Mira Taylor, so ethnic yet so modern and stylish. 

Style’s Best Unplugged At VIVA-LUXE, Website Review

With a talented pool of designers on board, VIVA-LUXE has something for everyone. With the pieces from creative and style geniuses like Vikram Phadnis, Parul Signature, Seema Khan, Shehla Khan and Mira Taylor, you are sure to pile on your favorites to the online cart. If that isn’t enough to boost their online egos, VIVA-LUXE has some good news in store for Bollywood fans.  Coming soon in March you will be able to buy pieces from even more of your favorite Bollywood designers through Viva-Luxe. Stay tuned to the space. 

Since online shopping has taken the world by storm, the folks at VIVA-LUXE have checked all the relevant boxes to make them a hit amongst the others… 

Website Strengths: 
§ Exclusive pieces from the best designers
§ Free worldwide shopping on ALL orders
§ A 21 day, no-question return policy

Website Weaknesses: 
§ Most pieces are available in one a single size*

With the ace entrepreneur Maheep Kapoor at the helm of things, VIVA-LUXE is definitely a space to look out for. With her experience in jewelry and fashion, Maheep is sure to bring in exciting designers and collections to the online store. 

Until then, stay stylish, 
~ Heena

* I've been informed that Viva-Luxe will be offering made to measure on the new ranges coming up.
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About Me

About Me

Hey, my name is Heena and I'm a Mumbai based blogger, influencer and content creator.

iCynosure.in is my cozy corner on the internet, where I've chronicled things that fascinate and inspire me.

Enjoy browsing and feel free to get in touch at icynosureblog@gmail.com

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