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ICynosure

Asus has taken over the smartphone sector with some serious technological advancements and now they are all set to include varied designs for the #ZenFone2 case. Individual inspirations when married to local culture results in incredible design creations that will now grace the smartphone.

Create #ZenLooks For ASUS India

These cases have been created to give the Zenfone an incredible look with illusions and fusions. The limited edition cases are perfect for each personality and add oodles of to your personal style.

Create #ZenLooks For ASUS India

The #ZenLooks campaign kicked-off in Southeast Asia with the Incredible Catwalk Series with model-blogger Kim Jones who travelled to 7 countries in 7 days to create 7 incredible #ZenLooks. Here are the looks she created in Vietnam, Thailand, Malaysia, Singapore, Philippines, Indonesia and India. 

Aren’t this just incredibly gorgeous? But if you are looking at a more personalised case, Asus gives you a chance to create Zenlooks inspired by your national colours and win not only the latest gadgets from Asus but will also stand a chance for your design to be printed as the limited edition case. Awesome!

I've created a lookbook myself inspiring my #ZenLooks -

Create #ZenLooks For ASUS India
Create #ZenLooks For ASUS India
Create #ZenLooks For ASUS India
Create #ZenLooks For ASUS India

So get those creative juices flowing, and head straight to the Asus India’s Facebook page and churn out design after design. The contest is open since November 9th and shall end on December 6th. A ZenFone2 (ZE551ML) and a limited edition Case designed by CutiePieMarzia shall be given away weekly and the grand prize for the campaign will be the best design printed as a limited edition case. 

I’ve designed a couple of cases and as they are approved by the brand I'm sharing them here.

Create #ZenLooks For ASUS India

So what are you waiting for? Get designing now!
~ Heena
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Every time my mom calls me, I remember the Sonam Kapoor- Fawad Khan song ‘Maa Ka Fone Aya’ because my ‘maa’ always calls me all the time, more so at all the wrong times. And yes it doesn’t stop at that, when she calls she wants to know everything from where I am, to what I’m doing, to what I’m eating to who I’m with.

Asus Zenfone Mobile Review

The questions never end and the answers never begin. But everyone around for sure knows what’s happening because an array of expressions run through my face in a few seconds. It’s like super play on my mom’s end and dead pause on my end. 

Pause as much I want but hell-be-damned if the phone goes unanswered or not reachable. So what I really need when I’m on the go? A trustworthy companion who will ensure that I’m always reachable, I’m always available and I never disappear halfway through the call; sounds familiar isn’t it?

So here's channelling my inner Miss Kapoor when I see my mom calling, using #MyAsusZenfone5.

Asus Zenfone Mobile Review
Oh it's mom calling!
Asus Zenfone Mobile Review
Should I answer or not?
Asus Zenfone Mobile Review
I better, or I'll be caught with the Asus Zenfone 5
Asus Zenfone Mobile Review
Answering now! Hi Momma!

Then ditch every phone you have in the world and head straight for the Asus Zenfone 5. Powered by a dual-core Intel Atom Z2560 the phone runs on the updated version of Android that gives it a refreshed and stylish look. The battery is a robust medium that took me through a good 8 hours uninterrupted. 

One of the best features of the Asus Zenfone 5 is its call quality which is spectacular. You cannot pretend to have unheard mom’s questions thus having to answer each query. The microphone delivers clear voice quality all through the conversation with precise background sounds as well. Guess you cannot lie to mom anymore about your where-about. Last but not the least there are no call drops and the software is built well to connect to the network easily. So you cannot argue with your mom that there was no network or that you cannot hear her clearly or suddenly disconnect reasoning call-drop.

Asus Zenfone Mobile Review

All in all the Asus Zenfone 5 is a great phone for the price it has been offered at. It does score well on numerous fronts including battery-life, display and performance. Now all I really need to do is go online and download an apt ring-tone.

"Maa Ka Fone Aaya, Baat Baat Pe Aaya Jab Bhi, Na Chaha To Aur Bhi Aaya, Teri Maa Ka Fone, Meri Maa Ka Fone, Sab Ki Maa Ka."

Oh gosh, my mom's calling, bye!
~ Heena
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Keeping in tune with its amazing products, Asus organised a superb array of meets across multiple cities in India to launch its new Zenfone officially called the Selfie phone. In Mumbai, they organised a special meet that was a Divas Only Meet on 8th August at the grand ballroom of ITC Grand Central. A one of its kind, the event was informative, fun-filled and entertaining.

ASUS India Launches The Zenfone Selfie Phones

The Asus team introduced the group of bloggers to the brand new first of its kind Zenfone Selfie phone that every girl in the room fell in love with instantly. Mr. Peter Chang the M.D of Asus took us through the various devices that were being launched and the features of these phones. He and his team primarily focused on the Zenfone Laser, Zenfone Deluxe and my favourite the Zenfone Selfie.

ASUS India Launches The Zenfone Selfie Phones
ASUS India Launches The Zenfone Selfie Phones

The Zenfone is a fantastic phone especially for pictures as it boasts of an incredible 13-megapixel front camera, along with a beautification mode that enhances the images with digital make-up. As soon as held the Selfie phone, I was sold on the piece especially with the brilliance of the images. In spite of the light being extremely low, the flash on the phone adjusts the light accordingly to perfect the pictures. Additionally, there is a front flash too that helps adjust the light for the Selfie mode. The brand invited MTV VJ Anusha Dandekar to give the group not only some make-up tips but also some amazing Selfie tricks. Once the fun session was over, she invited groups of girls for some Selfie contest.

ASUS India Launches The Zenfone Selfie Phones

Apart from this most important feature, you can check the details of the phone here. 

Priced at INR 15000 the new Asus Zenfone Selfie is a must-have. It is available in chic baby pink for the girls and a crisp tiffany blue for the guys. And worry not they also have a neutral white for everyone who was a basic no-flash colour. After reviewing the Asus Zenfone 2 this one is sure on my list of gadgets. You can pre-order your handset here.

Until next time,
~ Heena
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I love gadgets… because it makes my life easier.

Asus EeeBook X205TA Review
With everything online, a decent gadget that checks all the necessary tick-boxes is a blessing in disguise. From connecting with friends to shopping online, from working on projects to boring research online, from watching movies to listening to music, from updating the social platforms to doing all the crazy stuff… all this and much more. 

So the gadget that was perfect yesterday will soon be outdated today, in need of the great upgrade. 

Why not find the one which takes you from day to night and today to tomorrow just as it is? Just as my needs keep increasing daily, the good folks at Asus are always one step ahead to cater to my needs. One day I was eyeing the 2-in-1 Ultraportable Transformer Book T100 when they offered yet another couple of winner machines. 

The Sleek and Powerful Asus EeeBook X205TA and the Super Powerful, ultra-portable and connected Asus All In One PC ET2040. One look and you are sure to fall in love. It will be difficult for anyone to choose between the two.

The ASUS EeeBook X205TA is a premium notebook that weighs less than 1kg and is unbelievably light and compact. Designed to give a curvaceous and extremely thin tactile finish as a fanless notebook, it ensures there is no compromise on quality and performance. Additionally, a larger touchpad and a full sized keyboard add accuracy to the outstanding performance. The X205 is fitted with a dual battery ensuring upto 12 hours of battery life so as never to put you on the back foot, especially when you’re travelling. And what more it is equipped with a power adapter that is super compact and can be easily carried around. 


The ASUS All In One PC ET2040 is a 19.5-inch ultra-portable desktop with built-in backup power, innovative hands-free gesture control and full I/O connectivity. Perfect for small spaces due to it’s slim and space-saving design, bright backlit screen and an adjustable metal stand that not only angles well but also folds away for easy carrying. Backed by the Intel Pentium Quad Core J2900 Processor, all tasks including photo editing, video editing or gaming and watching becomes so much smoother and seamless. An added is the SuperSpeed USB 3.0 ports that enable you to recharge your smartphones, tablets or other USB devices up to 50% faster and transfer data between devices up to 10 times faster. It is the perfect example of Innovation, Design and Reliability that allows you to experience a wide range of pre-installed apps for work or play. 


Both these winners have a range of features that I look for in my gadget apart from a zillion other must-haves. A portable desktop versus a super slim compact travel-friendly notebook; the choice is tough. But not for me!


I’ve made up my mind, I want the ASUS All In One PC ET2040 for the girl at home and the ASUS EeeBook X205TA for the girl on the go…. I want them both. 


And you?

~ Heena
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Get Clicking With The Asus Zenfone, Mobile Review

As a blogger, I am always on a lookout for my partner in crime and I’ve found one in the Asus Zenfone. It’s my go-to notepad to pen down ideas that keep popping into my head throughout the day. Not only is it a great writing tool but also a great one at expressions. Yes, you thought right. It is a device I use to click and store pictures that I can make use of during social media updates and shares.

The first thing that I do with a new device always is to click pictures of any and everything possible. My little princess becomes the cynosure of my photography craze and I’ve managed some amazing images. With children pictures and videos is such an instinctive thing and can happen at the drop of a hat. You wouldn’t really want to miss out on those moments that you shall cherish lifelong and so a handy good quality camera phone is a blessing in disguise. 

The picture quality and the video quality of the Asus Zenfone 5 are spectacular, much ahead than the smartphones available in its league. With multiple modes, it is perfect to take pictures not only in natural setting but also in indoor settings. The colours are vivid and there is a real-time capture that is most apt for a fashion blogger like me as we have less than a few seconds to click models strutting their stuff on the runway or capture those quick fashion bytes by celebrities and designers. 


The added benefit is the quality of the front camera. With crazy selfie junkies like me who take a zillion pictures, the Asus Zenfone is perfect for me. 


Another thing that I look for in my phone is at times to keep my daughter entertained when we are on the go. I need a phone that streams videos seamlessly whether they are cartoons or songs or some crazy videos. To support this need the battery needs to be great and the network connectivity super. All the boxes for the Asus Zenfone are ticked correctly and that’s perfect for me. 


Apart from the normal functions of calls, texts, surfing, emailing, if my phone excels in camera and video I feel I’m set for life. 


Why spend a bomb on a smartphone when you can achieve better with the Asus Zenfone 5, #MyAsusZenfone a budget phone with the best features that I would ever need. 


Get Asusing,

~ Heena
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Diwali is just around the corner and everyone is scampering around to pick the right gift for their loved ones. I know how difficult it is to make a list, manage budgets and finally shop for those amazing products that will not only make your loved ones happy but amaze them as well.


Gift Happiness This Diwali With Asus India

Clothes, jewellery, books, perfumes, toys are the traditional gifts that always make it to the list; and now with Modiji's #DigitalIndia campaign Smartphones are the choice of gifts in practically all gift-lists. Everyone wants to be armed with the latest gadgets and thus smartphones have become the only must-have gadget this festive season. Either it could be your very first foray into the smartphone category or you are looking for that upgrade it is utmost in your mind. One clear reason for a smartphone as the best gift every season is the need for it today as it has replaced the camera, the laptop and the landline phone. So my go-to gift this season for both my parents and my in-laws is the smartphone since they have slowly but steadily ventured into the digital arena and it will be their perfect sounding board.

To make our Diwali shopping more interesting, Asus has launched the #HarPalHappiness offer which gives us a chance to win Flipkart gift vouchers worth INR 1,000 every hour on the purchase of the Zenfone 2 during the festive season. Also if I'm lucky enough you also have an opportunity to win gold vouchers worth INR 25,000 every day. So this festive season act once and reap the benefit twice with ASUS.


The offer has started since October 13th and will continue until November 11th. You can find out more about the offer here. 

Do not wait, grab this wonderful offer from Asus India and have a bright and wonderful Diwali!
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ASUS Zenfone Mobile Review

It’s the season of love and everyone is either with someone special or trying desperately to hook up with someone special. Of yes me too. Whenever I think about who my ideal partner, my ideal Valentine would be… there is a clear picture that I see through my hazy, dream-filled eyes.

I love the idea of love, I love the idea of falling in love, and I love the idea of being in love. Oh gosh, that sounds so mushy! But isn’t love all about being mushy, being silly and being crazy? And what better time than Valentine’s? Anyways let get back to the picture of my ideal…

Handsome
Good looking, with a great body and amazing features. Added a pinch of tall, dark and handsome and I’m set. Throw in a great image, a great built and someone who has a large heart, and I’m in for keeps.
Strong
A visibly sturdy outlook with a great mind coupled with a good and healthy inside. Easily who can protect me from the harmful elements along with one who is resistant to minor and major damages, wow that’s a dream come true. 
Sensitive
Oh yes, he needs to be sensitive to my needs. Someone who has an antenna that more or less connects me to the world and to him, funny isn’t it. Someone who gets instantly affected and reacts to my subtle touches without having to express myself way too much; heaven wouldn’t it be? 
Committed
The greatest turn on would be a long-life commitment with an amazing attachment. A committed hottie irrespective of what I do… be busy with the internet, or with my friends or with my shopping or my games. Always charged enough to do what I need doing at any time of the day or night. 
Multi-Talented
Who wouldn’t want someone who can double up not only as a partner and a friend, as a shopping aid as well as a research manager? Wouldn’t it be fun to be able to connect to one person in more ways than one? Twice as nice right?

Oh, I could keep adding finer points but on the whole, if these five boxes are ticked, I’ll be more than delighted. However, when I discussed these with my friends, all they did was laugh out loud and kept taunting me that I shall never ever find my true Valentine. And that was the only push I needed, and off I went looking for the love of my life….. and voila I found the one who was meant for me, My Valentine, My #UnconditionalLove.

ASUS Zenfone Mobile Review

My Asus Zenfone - Want to know why? 

He is Handsome
My Zenfone is covered with a colourful case to reflect your personality and a gorgeous touch with a ceramic finish and bumper that offers great protection and easy fit.
He is Strong
My Zenfone is backed with a gorilla glass to ensure strength and resist damage and scratches automatically. And on the inside an amazing high-speed Intel ATOM processor that helps the gadget work splendidly while using multiple phone features. 
He is Sensitive
My Zenfone is infused with a sensitive responsive touch that takes a few seconds to respond. Additionally, it offers a one-touch Interface that allows accessing multiple apps at the same time.
He is Committed
My Zenfone is in for a long haul with a supercharged battery, with a long long battery life even while using multiple applications for an extended time.
He is Multi-Talented
My Zenfone is dual SIM operated as well, so keep your family and friends and your work and colleagues apart.

So you see I found my perfect partner, I need no man in my life, cause I have the Zenfone, My Valentine, My #UnconditionalLove. 


Happy Valentine's, 

~ Heena
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You may have followed my Asus series for the phones and tabs on iCynosure and must be pretty familiar with how much I love the brand. The phones have occupied an enviable place in my list of gadgets to own over the last year and a half since I first connected with the brand especially for its ‘fashion blogger’ committed features, balanced specifications and its mid-level price point. With every phone/variant, the brand has outdone themselves with a spectacular design, good quality parts, and focus on pricing. The combination has been continued with Zenfone 3 thereby retaining the legacy.


Now let’s talk about the #Z3NCREDIBLEIndia! Available in two variants 5.2 and 5.5 inches, I’m reviewing the 5.2-inch 3GB variant. Zenfone 3 is an agile, exquisite design inspired by the beauty of nature backed by a glass-and-metal body that ensures safety coupled with an ultra-fast 0.03s TriTech auto-focus technology that captures your world with absolute clarity.

As a person who is more into fashion than into technology, there are a couple of instant hits that instantly drew me to Zenfone 3. 


Stunning Craftsmanship
Zenfone 3 is such a stunner, a redefined craftsmanship contoured with a Corning Gorilla Glass, tapered into a thin 6.16mm edge and a fluid, multi-dimensional design. A diamond-like natural beauty with the signature concentric-circle pattern for a life less ordinary.

Elegant Display
ZenFone 3 is a sight for sore eyes with its fabulous wide display with 1920 x 1080 full HD resolution and 600 Nits brightness. With an almost 75% display screen to body ratio, viewing becomes a pleasure even under the harshest/brightest light conditions.

Touch Security
Zenfone 3 is armed with a fingerprint sensor that is perfectly positioned in the way the phone is held. All the personal data secure with this feature should it fall in the wrong hand while unlocking in 0.2 seconds when touch sensor used. 

Perfect Frame
Zenfone 3 is included with a four-axis optical image stabilizer (OIS) that senses and prevents hand movements from blurring photos; while a three-axis electronic image stabilizer (EIS) keeps the handheld videos rock steady for shock-free, steady and good-looking pictures and videos. 

Excellent Performance
Zenfone 3’s external beauty is supplemented with a rock-steady internal powerhouse processor, the Snapdragon 625 that deliver complete performance while reducing power consumption by 35%. The 4G/3G dual-SIM bay for complete flexibility, a powerful 3000mAh battery and reversible USB-C makes the Zenfone 3 a connectivity convenience!

Here are some of the pictures that I #ShotOnZenfone3 on my recent trip.



My Final Thoughts: The Zenfone 3 is without a doubt the best in the series with a renewed focus on design and performance. A great display screen along with the camera highlights and an unexpectedly amazing battery life makes it a sure winner for me. 

Until next time, 
- Heena 
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Being an ardent fan of the Asus Zenfone I’ve used and reviewed the Zenfone 5 and I am sure you guys realise how it has made my digital life a sail through. With such outstanding performance and a sleek look, it doesn’t come as a surprise that it has been on the wish list of many people. 

Not content with the super success of Zenfone 5 the brand has gone ahead and created a marvel #AsusZenfone2 that has more potential and is creating a lot of waves in the smartphone category. Not surprising the phone has had a lot of positive reviews from users across categories. The phone has claimed the top spot in the smartphone under INR 25000 category all across the globe and has sold over 1,500,000 units in 15 days in China, 100,000 units in Hong Kong, 2 million units in Indonesia and, almost 25000 units pre-booked in a single day in India. Well, that sure is apt for a phone that has won over 238 awards for its design and features.



The phone specifications at a glance: 
§ Measures 152.5 x 77.2 x 10.9mm
§ Weighs 170g
§ 5.5-inch display, featuring a resolution of 1,920 x 1,080 pixels
§ 2.3GHz quad-core processor
§ 4GB RAM
§ 32GB internal storage, expandable up to 64GB
§ 13MP primary camera with dual-tone LED flash
§ 5MP front-facing camera
§ Dual-SIM dual active support, Wi-Fi, Bluetooth, GPS and NFC
§ 3,000mAh battery
§ Android 5.0 with ZenUI

For me there are three things that I look for in my phone.. 

§ Speed and Capacity
§ Camera 
§ Battery Life

The #AsusZenfone2 is powered by a 64-bit 2.3GHz Super Quad-Core Intel® Atom™ Z3580 processor and is the world’s first smartphone with 4GB of dual-channel DDR3 RAM along with LTE Category 4+ for download speeds up to 250Mbit/s, and a 60ms touch response time and backed by 4GB RAM. - Though none of these super fancy words make any sense to me, the practical use does. With ample thought put behind the technology synchronization, the phone beautifully balances brilliant performance and superb power efficiency. And to top it there is the incredible capacity that allows smooth multi-tasking at amazing speed. The switching between apps is so much more fluent even while numerous apps are running in the background. 

The #AsusZenfone2 is infused with a 13MP PixelMaster camera with its f/2.0-aperture lens captures stunning, high-resolution photos with zero shutter lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night or in low-light scenes, without the need for a flash. Backlight (Super HDR) mode lets you see clearly through daytime shadow and Super Resolution mode helps you to capture detailed images at resolutions of up to 52MP! - Pictures and videos today are a way of life, and each product that facilitates this need is a winner nevertheless. But with all images shot in real time with clarity and actual richness of the environment, and automatic adjustment of the contrast ensuring deeper penetration of the darker areas is something worth applauding. And not to forget the most important feature of a smartphone today is the wide-angle selfie mode so that you miss out no one. 


And finally the #AsusZenfone2 is high on capacity with a 3000mAh battery that delivers the power you need to take you from sunrise to sunset — and beyond. Not only does it have a big capacity, Zenfone 2 also comes with the exclusive ASUS BoostMaster Technology that can charge your Zenfone 2 at double the speed. With BoostMaster, your battery is juiced up to 60% in no more than 39 minutes! Less time waiting, more time doing. – This is the most crucial feature that ensures I no longer need to scamper around looking to change my phone every time the battery life shows leading into the dead zone. A few minutes will help to take me through an additional 4 hours of talk time.


If you are looking for a phone that does these important things and much more, you must check the #AsusZenfone2 at Flipkart. I am all ready to upgrade from Zenfone 5 to Zenfone 2 now. 


Are You?

~ Heena 
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ASUS Transformer Book T100 Review

On the go, on the go,
I'm a girl on the go.
Seeking life's tiny pleasures,
Making them into wonderful treasures!

Running from every pillar to post,
Learning tough life lessons the most.
Ensuring memories and ideas aren't lost,
So that I can flaunt them and proudly boast.

On the go, on the go,
I'm a professional on the go!
Working towards a rising career,
To celebrate a successful golden sphere.

Finalising presentations to make a that killer pitch,
Realising it's #TimeToTransform and make a switch.
Reports, emails, projects and boring research on google,
But what really takes my heart, is the time I doodle. 

On the go, on the go,
I'm a homemaker on the go!
Channeling all my energies homewards now, 
To make every pretty corner look 'wow'!

Connecting with old friends and sharing a laugh, 
All this while directing and managing the house staff.
Grocery shopping aided with an online food calculator, 
Juggling artifacts to be a self-appointed decorator. 

On the go, on the go,
I'm a Momma on the go!
Reading tips and learning new tricks of the trade,
And getting used to gorgeous baby hair to braid. 

Being an over-enthusiastic parent at best, 
Tuning into my baby's schedule for my rest. 
Watching videos and memorising the tunes, 
Omg I'm being a kid again and watching cartoons. 

On the go, on the go, 
I'm a Blogger on the go.
Regularly updating my social feed,
And hitting every key to be in the lead.

Documenting my eureka moment each time, 
Making sure my poems make sense and rhyme.
Flooding my twitter and instagram each day,
With pictures of lipsticks, dresses and hairsprays. 

On the go, on the go,
Oh no! I'm not on the go!

Why should I let an idea or a moment go,
Just because my laptop is not a pro. 
I can't stay glued to a desk just like a clerk, 
It's time to venture out and go berserk!

Grab that laptop and pass it on to the the kids,
While I go out and marvel at a Transformation bid.
The 2-in-1 Ultraportable Transformer Book T100,
Is a genius that lets me on unknown roads tread.

A superior performer that has started a trend, 
Backed with an 11-hour battery that refuses to end.
Whether it's fashion or it's the home ration, 
The small package allows me to follow my passion. 

It's finally time to stand out from the crowd, 
Make heads turn as each of them get wowed. 
Work on the laptop and then slide out the tablet, 
That works as a treasure box of my creative outlet.

On the go, on the go,
Oh Yes! I'm a Transformer girl on the go!
~ Heena Shah-Dhedhi

Disclaimer: This post is written in association with ASUS India for the #TimeToTransform activity.
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About Me

About Me

Hey, my name is Heena and I'm a Mumbai based blogger, influencer and content creator.

iCynosure.in is my cozy corner on the internet, where I've chronicled things that fascinate and inspire me.

Enjoy browsing and feel free to get in touch at icynosureblog@gmail.com

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