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ICynosure

Every few days I get a few requests to share my make-up ritual because many readers want to achieve the natural look that I manage with my make-up. But the catch here is I do not use a lot of make-up I use a lot of skincare. Years ago I was extremely choosy about my skincare routine and the products that I ended up using only very expensive products until I chanced upon some fabulous Korean products. And since then most of my skincare products are from Korea, those that I simply love to use time and again for its natural ingredients and outcome.

Set Your Skincare Regime With Korean Skin Care Brand SKIN18

Surfing around led me to a gorgeous Hong Kong based site called SKIN18  that believes in skincare instead of makeup. SKIN18 boasts of skincare products that feed natural ingredients and nutrition to your skin to ensure you look 18 forever. And the first step to achieve that perfect Miss18 skin is to start your skincare as early as possible; however it’s never too late to begin skincare. 

SKIN18 has a range of skincare products from lotions, masks, creams, serums, ampoules and suncare apart from the routine face washes, toners, moisturizers and mists. The brand also has a hint of make-up products by way of BB and CC creams. These amazing products help you achieve a #nofilter look, this time and every time you look in your phone. 

Set Your Skincare Regime With Korean Skin Care Brand SKIN18

One of the most important skincare regimes I follow religiously are face masks, be it clay, cream or gel masks or natural and herbal masks to peel-off and sheet. I alternate masks on a regular basis and one thing that amazed me was the amazing variety of masks on SKIN18. They do have some great options in eye masks, facial masks, sleeping masks and above all some remarkable sheet masks. 

Immediately I got working and tried the 3 Step Horse Oil-Complex Intensive Care Mask that first enables facial foaming and soft peeling, followed by the sheet mask and finally cream in the water drop white therapy night cream. And in less than an hour I achieved a clearer facial skin tone with more radiance and elasticity. I cannot wait to try the other products and keep you informed about how they are. 

Once you do that, go ahead and request for some sample sheets by paying just the shipping charges to know all that I’m talking about here. And after you do that, come and thank me here. 

Until next time,
~ Heena
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Keeping in tune with its amazing products, Asus organised a superb array of meets across multiple cities in India to launch its new Zenfone officially called the Selfie phone. In Mumbai, they organised a special meet that was a Divas Only Meet on 8th August at the grand ballroom of ITC Grand Central. A one of its kind, the event was informative, fun-filled and entertaining.

ASUS India Launches The Zenfone Selfie Phones

The Asus team introduced the group of bloggers to the brand new first of its kind Zenfone Selfie phone that every girl in the room fell in love with instantly. Mr. Peter Chang the M.D of Asus took us through the various devices that were being launched and the features of these phones. He and his team primarily focused on the Zenfone Laser, Zenfone Deluxe and my favourite the Zenfone Selfie.

ASUS India Launches The Zenfone Selfie Phones
ASUS India Launches The Zenfone Selfie Phones

The Zenfone is a fantastic phone especially for pictures as it boasts of an incredible 13-megapixel front camera, along with a beautification mode that enhances the images with digital make-up. As soon as held the Selfie phone, I was sold on the piece especially with the brilliance of the images. In spite of the light being extremely low, the flash on the phone adjusts the light accordingly to perfect the pictures. Additionally, there is a front flash too that helps adjust the light for the Selfie mode. The brand invited MTV VJ Anusha Dandekar to give the group not only some make-up tips but also some amazing Selfie tricks. Once the fun session was over, she invited groups of girls for some Selfie contest.

ASUS India Launches The Zenfone Selfie Phones

Apart from this most important feature, you can check the details of the phone here. 

Priced at INR 15000 the new Asus Zenfone Selfie is a must-have. It is available in chic baby pink for the girls and a crisp tiffany blue for the guys. And worry not they also have a neutral white for everyone who was a basic no-flash colour. After reviewing the Asus Zenfone 2 this one is sure on my list of gadgets. You can pre-order your handset here.

Until next time,
~ Heena
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Sometimes you strike gold when you are not even looking, and that’s what happened to me when I chanced upon a site that offers fabulous deals on everything fashion. DealSale App is the newest kid on the block, a new mobile commerce platform for fashion shopping. It is where you can visit numerous stores without the limitation of time or space. DealSale App offers top-quality products to consumers in a dynamic way daily as styles are updated daily.
My Shopping Experience with DealSale, Website Review

All you need to do is download the app on your mobile and get browsing. As I scanned through loads of categories from clothing to handbags to kids wear to beauty products I realised that some of the items are priced at a discounted rate as compared to their respective sites.

My Shopping Experience with DealSale, Website Review

I just placed an order for a gorgeous dress for my little princess and a nice casual dress for myself. My order is still processing and I so looking forward to receiving my items and review them for you.

My Shopping Experience with DealSale, Website Review
My Shopping Experience with DealSale, Website Review

As I'm waiting for my order to arrive, I'm browsing more and more and adding products to the cart. Once the first transaction is delivered smoothly I going to get loads more fashion essentials from them. I think you should take a quick look at them and create a wish list for yourself. 

Until next time,
~ Heena
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Some collaborations are worth experimenting with; especially if it brings in that additional zest in a girls style and overall look. Though there are zillion bags and kits that make claim to take you to fame, but only the ‘It Kit’ will transform you into a diva like Bipasha Basu in less than 60 seconds.

Faces Cosmetics Launches The 'IT KIT' With Bipasha Basu

Faces Canada cosmetics and Bipasha Basu come together to bring us a perfect blend of fashion and beauty essentials in the IT KIT that ensure a style makeover in 60 seconds. The signature kits personally curated by the diva herself have a range of beauty products from Faces cosmetics and statement pieces from The Trunk Label. Available in 5 different stylish combinations the It Kit is sure to find its way into your vanity case to up your style ante.

Faces Cosmetics Launches The 'IT KIT' With Bipasha Basu

Today afternoon the brand hosted a fun meet in Mumbai and unveiled the 5 IT KITS to a group of Beauty Bloggers. Perfectly on trend with the themes are the kits designed as Floral Darling, Glam Goddess, Scarlet Siren, Azure Mermaid and Pop Princess. The travel friendly kits come in a glamorous gold pouch with an assortment of make-up essentials from lipsticks, eye shadows, eye liner, blush on, eye pencil and nail enamel and fashion essential statement jewellery.

Faces Cosmetics Launches The 'IT KIT' With Bipasha Basu

I loved the energy and vitality of the Pop Princess It Kit and here is the un-boxing just for you. The products in there make me feel instantly vibrant and beautifully carefree.

Faces Cosmetics Launches The 'IT KIT' With Bipasha Basu

Pop Princess as mentioned is actually a visit to the candy land that is full of popsicle toned nail enamels. A vibrant five runway ready colours from the Faces Hi Shine Nail Enamel range... Enchanted, Lemon Fizz, Envy, Ibiza and Fire Stick, a top coat in Invisible Mermaid and a nail enamel remover. To complete the oh-so gorgeous rainbow nails, an amaze statement neck piece from The Trunk Label called Madonna that needs no introduction or description.

Faces Cosmetics Launches The 'IT KIT' With Bipasha Basu

All in all I loved the Pop Princess It Kit and cannot wait to receive the other It Kits soon. If you want to get your hand on these awesome kits you can check them out at the Faces outlets and select Shoppers Stop, Lifestyle and New U outlets. These can even be brought through a number of e-commerce portals such as flipkart.com, nykaa.com, purple.com and shoppersstop.com.

Face on, 
~ Heena
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Invest In Your Child's Future To Facilitate The #EarlyStarters With Aviva Life

Ever since I stepped into the enlightening phase of motherhood, I’ve dreamt the moon and the stars for my little princess. As the days take sweet turns building up the years, my princess has grown to become a renewed bundle of energy. Every aspect of life she touches, she wants to become an expert in it.

With her interest in what’s being cooked at home every day, inputs on how much to sauté or how much to cream; she dreams to grow up to be a chef. Sometimes she says she is going to be the world's best swimmer while another day she wants to grow up to be a surgeon. Just shy of her fourth birthday she has expressed interest in excelling in varying arts and crafts, however, one thing is sure that she has ambition. And to tell you the truth her ambition is backed by a lot of determination and an honest zeal.  

Just today when she returned from school she said, "Momma, my teacher has selected me for singing the school anthem for the mid-term celebrations this year. She said I have a beautiful voice. Do you think I should be a singer when I grow up?" Every child today is provided with so much opportunity and information that she is ready to try everything that is within an arm’s length. Over a period of time a combination of internet data, student advisers, coaching classes and her personal interest in a stream will give her the tools to pick one dream over the rest of them and pursue it to reach the pinnacle. 


However, the main question is, as parents are we ready to support her dreams? Have we equipped ourselves with means to take her to the next level? Help her wake up and chase the dream to achieve it and to facilitate the #EarlyStarters in her? 


The answer to this is ‘Yes’ and ‘No’. 

* No, because I am not going to be that parent who put my dreams into her eyes and wants her to fulfill it. 
* No, because I want her to enjoy the innocence of childhood until she is ready to chase her dreams. 
* No, because there is lots of time ahead to compete in the world to find her own space. 

But for every no, as a parent I have a yes too. To ensure the financial security that enables all #EarlyStarters she needs we plan to invest not only in a great Child Plan from a leading financial institution but also secure her future with life policies for both of us. In case of an unfavourable event in our life, her life should not be turned upside down due to financial constraints. We are planning on getting her an Aviva Young Scholar Secure Plan, an insurance plan to secure the important milestones in her education. Secure her future with a plan that builds a savings fund designed to accumulate wealth for her future. The plan will ensure great payouts during crucial years that will give her the wings to fly to her dreams.

These are some of the essentials that we've chalked out to secure the future of our princess. Pay close attention to your child’s interests and nurture her talent early in life as she might be the next Sachin Tendulkar. Invest in your child’s future here http://bit.ly/1HWrH4k and take steps to enable her to be one of the #EarlyStarters in life. 


Start planning now,

~ Heena
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Gifting Ideas For Raksha Bandhan, Delight Your Sibling

Raksha Bandhan is a celebration of the brother-sister relationship; it is a day that personifies the unconditional love and affection between siblings. The ritual of gifting is an indispensable part of any festivities and Raksha Bandhan is no different. 

And so selecting gifts for your brother or your sister becomes an incredibly important task. Sometimes picking the right gift becomes very tricky and hence here we bring you some tips for choosing not only the right rakhi but also the perfect gift.
  • Contemplate the style and preferences of your sibling while picking a gift to ensure you get something of their choice. 
  • Consider a thing that your sibling has wanted to get for a while and pick it if it suits the occasion and your budget.
  • Pick a gift that expresses the nature of your relationship; make it about expression and not the price. Give it a moment of consideration from the receivers end too. 
  • Never repeat a gift, unless of course they are vouchers because that just suggests neglect and boring. Sometimes taking hints or giving hints works wonders too. 
  • Last but most important tip of all, even last minute gift shopping shouldn’t be rushed. Be creative, attentive and original in your gifting idea. 
Here are a few things that you can pick for your sibling whether you are shopping for your sibling: 

Skincare Products from Oriflame
Products: The brand has a host of skincare products for both men and women all infused with natural ingredients that cleanses skin and protects it against sun, pollution and ageing.
Shop: in.oriflame.com

Electronics from Philips
Products: Philips has products for both men and women in styling and grooming. Pick the new stylish Hair Styler or Epilator for your sister or the very new Electric Shaver or Beard Trimmer for your brother.
Shop: www.philips.co.in

Home Décor from Homesake
Products: You can pick some amazing products available from candle stands, photo frames, flower vases and gorgeous trays or nut bowls. If homely one can pick tablewares
Shop: www.homesake.in

Timepieces from Calvin Klein
Products: Opt for a luxurious watch from Calvin Klein, which have gained great popularity in the global watch market and is currently coming out with glorious collections. 
Shop: www.calvinklein.com

Books from Crosswords
Products: Books are the best gift that one can give as they are the only gifts that you can open again and again. Another advantage is that you can mix genres and gift them to you sibling depending upon their like and interest. 
Shop: www.crossword.com

Chocolates from Cadbury
Products: Do we really need to tell you about the products? Go ahead and pick one or more of the numerous special Raksha Bandhan hampers the brand has specially curated for the festivities.
Shop: www.cadbury.com

Gift Cards from Flipkart
Products: Sometimes it gets difficult to pick gifts for your sibling especially during those growing up years or during the newly married phase; at those times it is best to get them gift cards so they can pick what they need.
Shop: www.flipkart.com

Raksha Bandhan is just around the corner, have you picked something for you sibling as yet? 

If not; start now,
~ Heena
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Are you a budding fashion designer or a freelancer who creates magic with clothes? Are you looking to set shop, but don’t know where to start. Or more importantly, you don’t have the budget to retail in a mall shop.
Open Your Online Store With ezebee.com

Everyone dreams to see their names on the façade of a beautiful showroom, and I am sure even you would, but you want to begin slow and steady. Take one step at a time and grow in a systematic manner. A professional individual who wants to expand to more than what a small business would give them can do so by going online. The internet opens up the world for every talented artisan within seconds taking them to each and every corner of the world. However it is essential to partner with an online business that has a reputation, reach and above all the commitment to take the service to the next level; a partner like ezebee.

ezebee.com is an online marketplace that offers a credible space to showcase your products and promote your business to the audience beyond your home country… anywhere from India to the rest of the world. As a member, you could use any two distinct services, either to sell via or buy from the online shop. And it is completely free!

In order to buy products from ezebee.com, browse the different categories available under ‘Marketplace’. Apart from the overall classification of products, you can even streamline categories in a way that you can find products from a particular location, in a particular currency and of a particular type. For those immensely talented who are looking at selling online whether products or services, you can open your own free shop and set it as per your like. The best part of selling via ezebee.com is that the basic version is free to use and from there you can decide to either take the next step or continue as it is. Another interesting feature of the site is the EZB’s, which is the point system used to buy and sell products without using actual money and avoiding transaction fees.

Open Your Online Store With ezebee.com

As I browsed through the website, I was curious to see the entrepreneurial offerings from India and was amazed to see the product ranges. From handmade gifts perfect for Raksha Bandhan to fashion essentials that every person must have - to edible gorgeousness and much more were all available at the click of a button. With over hundreds of sellers in each category, the options are unlimited and the prices are so much more reasonable due to the direct seller-buyer link. It was quite nice to note that some brands that are available on numerous online shopping sites in India were priced much lower on ezebee.com, so all the more reason to be part of this online marketplace.

After spending nothing less than a few hours on the site, I’m thinking of starting my own store on ezebee.com and would love for you to come visit, leave feedback and maybe pick a product or two.

Go ezebee and sign up now, 
~ Heena
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Last week was abuzz with the 11th Gemfields and Nazraana Retail Jeweller India Awards 2015. It was an amazing honour to be part of the event held at The Grand Hyatt, Santacruz to witness the unfolding of the awards one-by-one. With the best of the best brands vying for awards in the various categories, the brand custodians made their presence felt in full force among the glitterati of the Bollywood world. 

It was great to listen to the history of each brand, the way they were taken forward, the passion with which each segment was designed was fantastic. Here are the most deserving winners.

A Round-Up Of The Retail Jeweller India Awards, RJIA 2015
TBZ Ltd. bagged two social media awards including the Marketing Campaign of the Year and 360 Degree Marketing Campaign of the Year.

A Round-Up Of The Retail Jeweller India Awards, RJIA 2015
Gold Vivaha Jewellery of the Year Award was bagged by the trio at Rare Heritage.

A Round-Up Of The Retail Jeweller India Awards, RJIA 2015
Diamond Vivaha Jewellery of the Year Award was bagged by Dwarkadas Chandumal Jewellers.

About Retail Jeweller India Awards: Retail Jeweller India Awards was established in 2005 with the mission to take the US $30 billion Retail Jewellery industry forward by creating a platform for recognizing the best work of the industry in fields of design, retail and marketing. Also known as India’s Oscars for the Retail jewellery industry and the only business awards specifically for retail jewellers in the country of 3 lakh retail jewellers. With a reputable jury, IMRB as the process auditors and NDTV Good Times as Television partner, the awards are the country’s premier and most authoritative national competition. It is an initiative of the Retail Jeweller Magazine which is a specialized bi-monthly business magazine read by top jewellery retailers across 415 cities of India. Completely focused on the subject of jewellery retailing, the magazine enjoys the highest readership amongst progressive jewellery retailers in the country. Delivering focused communication for 48,000 HNI readers it has emerged as a dependable and reliable source for industry happenings and developments.
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After a very comfortable and gorgeous trip to Sri Lanka, I want everything from Marks and Spencer right now. As I strode around in the beach country flaunting the gorgeous summer essential it was the perfect choice to nail the summer on its head. 

What To Do In Sri Lanka, #iCynosureInSriLanka, How To Style A Maxi Dress, What I Wore

The material is extremely breezy and soft on the skin and the length is flattering for my body type. I teamed my full-length maxi dress with black floaters for the beach and accessories it with a basic chain pendant from Calvin Klein, a turquoise bracelet and ring. With Tommy Hilfiger sunnies to protect my eyes from the sun and the Marks and Spencer leather and lace backpack to hold the travel essentials, I set out to explore the gorgeous cities of Mirissa and Yala in Sri Lanka.  

I’m now going to let the pictures do the talking…. Enjoy.

What To Do In Sri Lanka, #iCynosureInSriLanka, How To Style A Maxi Dress, What I Wore
What To Do In Sri Lanka, #iCynosureInSriLanka, How To Style A Maxi Dress, What I Wore
What To Do In Sri Lanka, #iCynosureInSriLanka, How To Style A Maxi Dress, What I Wore
What To Do In Sri Lanka, #iCynosureInSriLanka, How To Style A Maxi Dress, What I Wore
What To Do In Sri Lanka, #iCynosureInSriLanka, How To Style A Maxi Dress, What I Wore

What do you think? 
~ Heena
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The beauty of India is that no two corners are similar and that’s the exact impression you get when you walk into the gorgeous store in the heart of Mumbai. Baaya Design, founded by Shibani Jain an alumnus of NID, Ahmedabad is the Indian weaver bird’s unique way in which it weaves its nest.

 Shop For Indian Art At Baaya Design

Baaya, where design meets tradition, offers a variety of choices that gives you an option of doing up the different parts of your house in different styles. Shibani with over 15 years in the Indian crafts industry has set her heart to conserve traditional artisan skills through innovative design inputs. 

The retail store cum studio offers an unmatched range of paintings, artefacts and furniture based on design and use from all across the country. It was at a bloggers meet that I got to experience art so closely especially at a ‘Ladies Special’ event. A treat for sore eyes the store is all you need for that artistic blend to that redefines the beauty of the modern day interiors. Here I'm going to leave you with the pictorial story of the store to please your eyes until you find the moment to get to the store yourself and learn all that Baaya has to offer.

 Shop For Indian Art At Baaya Design
 Shop For Indian Art At Baaya Design
 Shop For Indian Art At Baaya Design
 Shop For Indian Art At Baaya Design

So does this make you want to head to the store this minute?

Go on, 
~ Heena
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Every parent has a personal and exclusive style of parenting; which has its own set of advantages and disadvantages. Just a few days ago I specifically discussed 'Buddy Parenting' and how I built a great relationship with #PrincessHeer through mutual trust and camaraderie.

Pip Her Curiosity And Creativity With Constructive Parenting

Over the last few years I have realised how determined, fearless and creative she is and hence she is always the first one who wants to do something new, something different and something unique. She is by nature extremely curious with so much energy that it almost translates into inquisitiveness and curiosity. With a zillion questions asked every now and then, it has dawned on me that she has learnt the many things through the answers that have been given to those questions. So in a nutshell what I’ve learnt is that the answers we give are more important than the questions she has asked.

When I heard about #ColgateMagicalStories, I was rather pipped about whether #PrincessHeer would be interested in exploring the creative side of it or not. That’s when hubby said, the best way to know is to bring it on, and see what she does. Once we brought the Colgate Dental Cream pack and told her what’s inside, Heer's imagination ran wild about a magical castle, prince and princesses. As soon as she had a pack in her hand, she set out creating an entire universe with the help of her Daddy.



As I saw her work through the package with her dad, asking for even the minutest images on the package to be cut out, I knew ideas were being generated, developed and transformed into substance. Soon they were pasting cutouts on a neat platform when she sprang up and ran to her toy cart and pulled out some amazing things that only she could have imagined. Without any encouragement, she imagined and visualized her little castle universe in an entirely different way than what I had. Her little tit-bits of creativity impressed me to the 'T'. Here is her artwork.

Pip Her Curiosity And Creativity With Constructive Parenting
Pip Her Curiosity And Creativity With Constructive Parenting
Pip Her Curiosity And Creativity With Constructive Parenting

All I can really hope for is that she maintains a passionate curiosity throughout life and creatively add layers of her personality to them.

Dream to create,
~ Heena 
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A mobile today is no longer a means of communication; it has become a way of life for most people. With the evolution of a calling and texting device to an avenue for reaching out to the world through the internet and through the apps. Being in the social media industry, a mobile is nothing short of a miracle for us who want to stay connected to every piece of information that makes that one ounce of difference. Not only for me but I see being connected as such an important part of life today across generations and hence the two things that are most crucial for this are a great mobile phone and super network.

Join The New 4G Movement With Airtel

The most important aspect of a network that determines its quality is the speed with which it allows users to stream, browse and perform multiple functions on the very same device. Every time we lose a few precious seconds because of connectivity, speed and range issues, we want to take out Aladdin’s lamp and pray for a miracle.

Join The New 4G Movement With Airtel

This has troubled a lot of people and thus the folks at Airtel India, put all the might behind the project, brought in the forces and have now offered us the fastest network ever, the #Airtel4G. 4G has been launched by Airtel in 296 towns across India to offer high-speed data services at unimaginable speed. So has this made you interested enough, curious enough to try it? Then the first thing you need to do is get a #GetAirtel4G sim card for your 4G compatible mobile handset.
Join The New 4G Movement With Airtel

And the clincher is that you need not even step out of your home for the upgraded Sim card…. All you need to do is tweet #GetAirtel4G to @airtelindia, fill in your details in the provided link and stay put. You will receive your 4G Sim card delivered to your home for free within 4 hours.

Join The New 4G Movement With Airtel

So what are you waiting for? Head straight to twitter, tweet to them and upgrade your internet experience with Airtel4G. Get 4G Ready, now.

Get tweeting,

~ Heena
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Evening dresses are a must-have in every wardrobe and that too in various designs, textures and styles. Unfortunately, with a surge in online shopping sites, you may face the fear of being at an event with someone else wearing an identical dress either in the same cut or the same style. And that moment in time becomes the worst of all; especially if the occasion is a very important one in your life.

An event like the homecoming party or the prom party or the farewell party, every girl wants to look like a star and wants to stand out from the crowd. So it is very crucial that you go online hunting for the perfect dress to shine on your day with care, grace and poise. Whether you are tall or short, hourglass or pear-shaped, American or African, large or petite make sure you pick the right size, colour and shape that accentuates your personality. Young girls must experiment with the lengths and play with the neck and hemlines.

Personally, I like to opt for dresses that are unique, are varied from the routine not only in terms of colour, cut and style but also in texture, prints and overall look. Here are the few unique cheap homecoming dresses from Weddingshe that caught my eye…

Tips To Shop For Unique Dresses To Stand Out In A Crowd
I loved the Boutique A-Line Off-The-Shoulder Short Homecoming Dress for its gorgeous lace neckline and its spectacular peacock feather print. 

Tips To Shop For Unique Dresses To Stand Out In A Crowd
The other dress that really pulled me in is the Elegant Jewel Sheath Cap Sleeves Dress with its gorgeous lace and artificial tassel detail. 

Tips To Shop For Unique Dresses To Stand Out In A Crowd
Just a few days ago I got my first High-Low dress and this Exquisite A-Line Sweetheart Asymmetrical Beaded Dress made me weak in the knees with its lovely colour and flowy fabric. 

Tips To Shop For Unique Dresses To Stand Out In A Crowd
A perfectly girly and cutie dress is the Adorable Embroidery Sweetheart Dress in a super plum colour and bead details. 

Tips To Shop For Unique Dresses To Stand Out In A Crowd
And last but not the least the One-Shoulder Mini Monochrome Dresses in gorgeous taffeta and lace. What else could you ask for from a dress?

So don't wait any more, head to WeddingShe and pick your unique dress.

Shop hop, 
~ Heena
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About Me

About Me

Hey, my name is Heena and I'm a Mumbai based blogger, influencer and content creator.

iCynosure.in is my cozy corner on the internet, where I've chronicled things that fascinate and inspire me.

Enjoy browsing and feel free to get in touch at icynosureblog@gmail.com

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